Boomerang Partners hosted the highly anticipated Golden Boomerang Awards 2025 ceremony at the legendary San Siro Stadium. Over 400 partner teams worldwide participated in this landmark partner tournament, which has become one of the year’s top events in the affiliate marketing industry. It celebrated the brightest achievements in sports and other verticals of traffic performance.

The awards ceremony was attended by none other than Andrea Pirlo, AC Milan Legend and football icon. He personally congratulated the winners and presented the awards on stage, adding prestige and unforgettable energy to the evening.

Andrea Pirlo commented:

“It’s a pleasure to be part of such an exciting event that brings innovation, performance, and community together. My congratulations to all the winners—your hard work truly stands out.”

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11 awards were presented in key affiliate marketing categories. Kajino Media won the main award, the Grand Prix, for topping the sports leaderboard.

The owner of Kajino Media shared his joy and emotions: “Golden Boomerang Awards is a great test of our capabilities and expertise. This tournament allows us not only to evaluate our work but also to be recognized on a global level. For us, it’s just a great success to be a participant in this event. I had some expectations that we would win, but I wasn’t sure, to be honest. I’m happy!.”.

The event offered more than just an award ceremony.

Guests enjoyed a VIP experience with exclusive access to the stadium, the Mondo Milan Museum, and the Official AC Milan Store. There, an Italian artist painted a T-shirt individually for all willing event participants.  The awards ceremony was accompanied by a show masterfully staged by renowned Italian director and showrunner Gabriele Rizzi, known for his work with top fashion houses and large-scale productions. Guests savored world-class entertainment from top DJs, fashion creatives, and Michelin-starred food.

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One of the highlights was a charity auction featuring unique prizes:

• Commemorative watch celebrating the club’s 2003/2004 season victory
• Custom-designed ball with Andrea Pirlo’s autograph
• Exclusive Pirlo lot – premium wine
• T-shirt signed by the team forward, Rafael Leão

All proceeds — totaling 8,000 EUR — were donated to Fondazione Milan to support youth sports development

Benedetto Di Blasi, Fundraising and Digital Communication Officer of Fondazione Milan said: “Thanks to this fundraiser, in the next season 2025/26, Boomerang and its partners will support 27 children, either living with disabilities or in vulnerable environments, giving them the opportunity to play sports in safe and high-quality project spaces.”

The Golden Boomerang Awards 2025 showcased how the worlds of sport, technology, and affiliate innovation continue to converge, with unforgettable moments, legendary guests, and record-breaking results. Boomerang Partners is already starting work on the tournament’s third season, which is rightly becoming an integral part of the industry.

Football fans can expect goals galore on the final day of the Premier League season, according to historical data. 

The final round of top-flight matches – gameweek 38 – take place on Sunday with 10 games all kicking off at the same time.

It’s a big day for bookies with all 20 teams in action and the both teams to score (BTTS) accumulator is a popular bet for supporters on the final day as goals fly in at both ends.

And now stats compiled by UK sportsbook Midnite highlight the facts behind the last-day blow out.

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Midnite looked at stats since the Premier League became a 20-team division in 1995-96 to compare gameweek 38 with the averages from gameweeks 1 to 37 and found:

• A 14.5% increase in goals per game

• A 10.7% increase games where both teams score

• A 7.3% increase in over 1.5 goals

• A 15.9% increase in over 2.5% goals

• A 30.1% increase in over 3.5 goals

• A 13.3% increase in home wins

• An 18.2% decrease in draws

A 15-year scoring streak

In 24 of the past 29 seasons – 82.8% – gameweek 38 has produced more goals than the average produced in previous gameweeks.

For the past 15 consecutive seasons, there have been more goals per game in the final gameweek than the goals per game stat throughout the season.

And for the past nine seasons, there have been more than three goals per game in gameweek 38.

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This season so far, there’s been an average of 2.95 goals per game, so we would expect to see more than that in Gameweek 38.

The historical average tells us to expect a 14.5% increase – therefore a prediction of 3.38 goals per game on Sunday.

Last season saw a record 3.28 goals per game and was the first Premier League season to be higher than 3 goals per game.

In fact the last time we saw a top division of English Football have back-to-back seasons with more than 3 goals per game as an average was the 1966/1967 and 1967/1968 seasons.

We are unlikely to see that again as so far we have 1091 goals, to reach a season average of 3.00 we would need to see a total of 1,140 goals, so 49 goals would be needed on the final day, which would be 4.9 goals per game which would be highly unlikely.

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The handbrakes are off

Midnite VP of Sportsbook Zach Amin said: “The last gameweek of the season often has a more open, unpredictable feel to it.

“A mixture of teams playing with the handbrake off and teams desperate for points to win the title, qualify for Europe or avoid relegation, usually makes for great entertainment.

“Although this season, the title and relegation are already sewn up, there’s still teams vying for European places and, as the historical data shows us, fans can look forward to goals galore.”

Atlaslive, a dynamic iGaming platform, is thrilled to announce its shortlisting for the highly anticipated EGR B2B Awards 2025 in the coveted Sportsbook Platform Supplier category. The awards ceremony is scheduled to take place on 3 July 2025 at The Roundhouse in London.

This recognition underscores Atlaslive’s commitment to providing market-leading solutions for the online wagering sector. The Sportsbook Platform Supplier award specifically acknowledges platforms that have demonstrated exceptional performance, innovation, and client satisfaction over the past 12 months.

Atlaslive’s nomination is a testament to its robust and comprehensive product offering, which empowers operators with a cutting-edge and flexible sportsbook platform. The shortlisting reflects Atlaslive’s strengths across the key criteria evaluated by the EGR B2B Awards judging panel:

• Commercial Success: Atlaslive has achieved 3x growth in total bet volume and triple-digit GGR growth, highlighting strong market demand.
• Product Integration and Delivery: The platform is renowned for its seamless integration capabilities and efficient delivery, enabling operators to quickly and effectively launch and scale their sportsbook operations within less than 2 days.
• Innovation: Atlaslive consistently pushes the boundaries of sportsbook technology, introducing innovative features, like 3D Match Tracker, Bet Builder and functionalities that enhance the betting experience for users and provide a competitive edge for operators.
• User Interface and Experience: The Atlaslive platform prioritizes an intuitive and engaging user interface, ensuring a smooth and enjoyable betting experience for players across all devices.
• Back Office/Reporting: Atlaslive provides operators with a powerful and comprehensive back office system, offering detailed reporting and analytics to facilitate informed decision-making and operational efficiency.

“We are incredibly proud to be shortlisted for the EGR B2B Awards,” said Lidiia Vakulenko, COO at Atlaslive. “This nomination is a direct reflection of the hard work and dedication of the entire Atlaslive team and our unwavering commitment to delivering a best-in-class sportsbook platform. Being recognized by such a respected industry body as EGR is a significant achievement and motivates us to continue innovating and providing exceptional value to our clients.”

The EGR B2B Awards are widely regarded as the premier awards program for the online gaming industry, celebrating the best service providers and suppliers. Atlaslive’s shortlisting in the Sportsbook Platform Supplier category solidifies its position as a key player and innovator in the competitive online wagering market.

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Atlaslive looks forward to attending the EGR B2B Awards ceremony and celebrating the achievements of the industry’s leading companies.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.