Meridianbet
Meridianbet Secures Historic Sponsorship Deal with FC AEL Limassol, Marking Support for 100th Sports Club Worldwide
LIMASSOL, Cyprus, July 12, 2024 (GLOBE NEWSWIRE) — Meridianbet, one of the continent’s oldest and leading sports betting brands licensed in operating in 18 markets of Europe, Africa and Americas, announced it has recently signed the largest sponsorship agreement in Cypriot football history with FC AEL Limassol.
This news comes only a few days after the Company secures Peru and South Africa sports betting license.
This landmark deal highlights Meridianbet’s strategic initiatives to strengthen its brand presence and community engagement in key markets, marking its support for the 100th sports club globally.
Investing in Community and Sports Excellence
This sponsorship agreement underscores Meridianbet’s decades-long local presence and unwavering support for paramount sports in Cyprus. As a company headquartered in Limassol, Meridianbet has consistently demonstrated its commitment to the local community, fostering a robust player base and supporting both professional and grassroots sports. This strategic partnership with AEL Limassol is anticipated to enhance brand visibility and loyalty among local and regional audiences.
Andreas Georgiou, Chairman of AEL Limassol, emphasized the significance of this partnership: “The partnership with Meridianbet represents the largest commercial agreement in our football department’s history, heralding a new chapter filled with optimism for the future. This collaboration is expected to drive substantial financial benefits and enhance the club’s competitive edge.”
Strategic Collaboration for Long-term Growth
Chrysothemi Valanidou, CEO of Meridianbet Cyprus, highlighted the strategic importance of this collaboration: “As one of the top betting companies globally, our sponsorship of AEL Limassol is part of our broader strategy to promote sports and fair play. We anticipate this partnership will not only elevate the club’s performance but also enhance Meridianbet’s market position and brand equity.”
Years – Long Commitment to Social Responsibility
Theodora Petrou, Head of Online Operations at Meridianbet Cyprus, elaborated on the company’s sponsorship mission: “Our strategy involves close cooperation with team officials to organize various events, including charitable initiatives. This partnership aligns with our corporate social responsibility goals, aiming to contribute positively to society and sports.”
Driving Brand Recognition and Market Expansion
The unveiling of the new team kit, featuring the Meridianbet logo prominently on the front, marks a significant milestone in the company’s branding efforts. The collaboration with Macron and the involvement of prominent players Rafael Mamas and Vasilis Papafotis in the launch event further solidifies Meridianbet’s commitment to excellence and innovation in sports sponsorship.
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 17 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile.
For more information, visit https://ir.meridianbet.com
YouTube – https://www.youtube.com/@MeridianbetIR
Twitter – https://twitter.com/meridianbet_ofc
Email: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/13639169-eb82-4546-adeb-b8fc0aea2fe4
Aleksandar Milovanović founder and largest shareholder of Meridianbet
Meridianbet’s Largest Shareholder Aleksandar Milovanovic Completes $500,000 Cash-to-Equity Conversion Under Post-Closing Agreement with Parent Company
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Aleksandar Milovanović, founder and largest shareholder of Meridianbet, has completed a $500,000 cash-to-equity conversion under the Post-Closing Cash Consideration Conversion Agreement, as specified in the Eighth Amendment to the Amended and Restated Sale and Purchase Agreement with the parent company, Golden Matrix Group (GMGI).
The Eight Amendment was signed on August 29, 2025 and entered into force on September 9, 2025. The underlying SPA was signed June 27, 2023, and the acquisition closed on April 9, 2024 (effective April 1, 2024).
The conversion was executed in five scheduled tranches from September 9 to September 26, 2025.
With the final tranche today, the full $500,000 conversion is complete as agreed. These issuances were made as restricted shares pursuant to the SPA terms and do not affect the overall economics of the post-closing consideration.
The completion of the scheduled tranches converts cash obligations into equity as outlined in the agreement, without changing the overall post-closing economic terms. This process manages cash flow timing and maintains consistency with the agreed-upon shareholder structure.
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group.
The post Meridianbet’s Largest Shareholder Aleksandar Milovanovic Completes $500,000 Cash-to-Equity Conversion Under Post-Closing Agreement with Parent Company appeared first on European Gaming Industry News.
Kristina Dimoski Account Manager at Meridianbet
SYNOT Games expands Latin American footprint with Meridianbet partnership in Peru
SYNOT Games, a leading international iGaming content provider, is proud to announce the extension of its strategic partnership with Meridianbet on the Peruvian market. This alliance marks a major step forward in SYNOT’s strategy to expand across Latin America, one of the world’s fastest-growing regions for online gaming.
Through this collaboration, Meridianbet will integrate SYNOT’s full portfolio of premium online slots into its next platform. Players in Peru will gain access to top-performing titles, including Money Vaults, 100 Stunning Fruits, and 7even Max – all designed with immersive gameplay, mobile-first performance, and full regulatory compliance.
SYNOT Games is extending its collaboration with the well-known Meridianbet brand, which operates across multiple jurisdictions. The partnership in Peru positions both companies for long-term growth in the LatAm region and beyond.
Following successful launches in Serbia, Bosnia, and Montenegro, the partnership will soon expand to fast-growing Brazilian iGaming landscape. Through this alliance, SYNOT Games will strengthen its brand visibility also in Spanish and Portuguese-speaking markets by delivering localized, high-quality content tailored to regional player preferences. Meanwhile, Meridianbet will enhance its global gaming offer with a wide range of certified HTML5 titles and proven retention tools used in other regulated markets.
“Latin America is at the heart of our international growth strategy,” said Martina Krajčí, CCO at SYNOT Games.
“We are excited to partner with Meridianbet in Peru, a trusted and dynamic operator, to bring our games to new audiences across the region. This collaboration reflects our shared commitment to innovation, quality, and long-term market development.”
Kristina Dimoski, Account Manager at Meridianbet shares operator’s perspective: “At Meridianbet, we are always looking for partners who can deliver value not only through outstanding games, but also through a clear understanding of local markets. SYNOT Games brings both. Their portfolio is diverse, engaging, and built with quality in mind, making it a perfect fit for our rapidly growing player base in Peru.”
By combining SYNOT’s strong creative production with Meridianbet deep global iGaming market knowledge, the collaboration aims to boost player engagement, session time, and retention across the continent.
The post SYNOT Games expands Latin American footprint with Meridianbet partnership in Peru appeared first on Gaming and Gambling Industry in the Americas.
Meridianbet
Meridianbet Executives Complete New Debt-to-Equity Conversion Agreement with Parent Company
LAS VEGAS, Aug. 20, 2025 (GLOBE NEWSWIRE) — Meridianbet (“Meridianbet” or the “Company”), a leading developer and licensor of B2B and B2C gaming platforms and subsidiary of Golden Matrix Group, today announced a new debt-to-equity conversion agreement involving several key Meridianbet executives, including Aleksandar Milovanović, Founder; Zoran Milosevic, Chief Executive Officer; Snezana Bozovic, Co-COO and Golden Matrix Group Board member; Marija Teodosic, Deputy CEO; Jelena Sarenac, CEO of Meridianbet Cyprus; Juan Jose Mantese, Head of LATAM Markets; Marko Pejovic, CEO of Meridianbet Tanzania; and Vladimir Lenger, Head of B2B Operations for African Markets.
The executives have converted their shareholder debt into equity in Meridianbet’s parent company, Golden Matrix Group, underscoring their confidence in the firm’s value proposition and its potential for sustained long-term growth. The transaction, valued at approximately $284,000, further strengthens the company’s capital structure and demonstrates leadership’s continued alignment with shareholder interests.
Zoran Milosevic, CEO of Meridianbet, commented: “This latest debt-to-equity conversion shows our clear commitment to Meridianbet’s strategic goals and the long-term growth of Golden Matrix Group. The transaction reduces debt, improves financial flexibility, and ensures that key stakeholders remain directly aligned with the company’s objectives.”
“This conversion follows earlier similar agreements and confirms the ongoing alignment between Meridianbet’s leadership and Golden Matrix Group. It further lowers outstanding obligations and consolidates ownership interests within the management structure of the combined organization.”
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group.
For more information, visit
IR Presentation – https://ir.meridianbet.com
YouTube – https://www.youtube.com/@MeridianbetIR
Twitter – https://twitter.com/meridianbet_ofc
Email: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a9cd5ad8-07a5-4c35-877f-4a86c9a83b9b
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