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Digitain Enhances In-House Bet Builder for Live Games

Digitain has released In-house Bet Builder for Live Games with flexible management tools, margin control and configuration by leagues.
Digitain, a leading sportsbook and casino platform, has announced further enhancements to its in-house Bet Builder feature with flexible management tools for configuration by leagues, as well as margin control in order to significantly boost user engagement, offering a tailored and localised betting experience.
Bet Builder includes 150+ pre-match and 250+ live tournaments and is available to all of Digitain’s partner operators. Bet Builder enables players to create personalised bets by amalgamating multiple options on the same event from within the event view and bet slip, which results in enhanced odds and a bespoke betting experience. Additionally, Bet Builder is available for Modern, European, African and Latin American views, as well as mobile views. It can be integrated via a bespoke API for partners who have their own frontend, and this further expands its accessibility and localisation for partner operators.
Zohrab Karapetyan, Chief of Sportsbook Product at Digitain, said the following: “Based on our research of the market, Builder, which was developed in-house through the use of our own trading algorithms, empowers users to tailor their betting experience according to their preferences, enhancing engagement and satisfaction both for pre-match and now live games betting. Our user research also served as the reason for increasing the maximum selections from 10 to 16, as 3.7% of users prefer more customisation in their Bet Builder experience.”
“Bet Builder provides users with the flexibility to combine various selections within a single bet, and thus, it offers unique opportunities for wagering that go beyond conventional markets. With the ability to create custom bets, players can explore new avenues of excitement and maximise their potential winnings for high-profile events, including sporting events, and this currently features Player to Score markets and Statistics markets (Corners, Yellow Cards, Offsides, and Fouls).”
One of the key advantages of Bet Builder is its flexible configuration adaptability across different regions and platforms. Our Builder also works seamlessly with our other sportsbook features such as Acca Bonus, Cash Back Bonus, Bad Beat Bonus, Double Double, Sports Jackpot, and 2 Goals Ahead to deliver a seamless betting experience for users across diverse markets and devices.
Looking ahead, Digitain remains committed to advancing and refining the Bet Builder feature to meet the evolving needs of its partners and their customers. By continuously innovating and enhancing its offerings, Digitain reaffirms its position as a leading pioneer in the sports betting industry.
The post Digitain Enhances In-House Bet Builder for Live Games appeared first on European Gaming Industry News.
Aphrodite’s Fortune
SlotMatrix bestows divine riches with Aphrodite’s Fortune

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The post SlotMatrix bestows divine riches with Aphrodite’s Fortune appeared first on European Gaming Industry News.
Finnish gambling sector
Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027

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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.
Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.
Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.
“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.
As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.
According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.
“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.
The post Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027 appeared first on European Gaming Industry News.
Betsson Group
Betsson to Attend SiGMA Central Europe 2025

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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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