GeoLocs, the specialist geolocation platform for the iGaming, Sports Betting and iLottery industries, has partnered with identity verification provider Shufti to deliver a seamless and secure user experience for both operators and players in regulated markets worldwide.

The integration of GeoLocs’ precise geolocation technology with Shufti’s robust identity verification solutions allows operators to onboard players faster while maintaining full compliance with local regulations. The partnership reduces friction in the registration and verification process, enabling a smoother journey from sign-up to gameplay.

Will Whitehead, Commercial Director at GeoLocs, commented: “We’re excited to be working with Shufti to bring a more seamless, secure experience to clients and players alike. Both of our technologies have been built with compliance and UX at their core, and this partnership allows us to combine strengths—making onboarding and verification faster, smoother, and more robust for operators in regulated markets.”

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With regulatory frameworks tightening in both emerging and established jurisdictions, the collaboration ensures that operators have access to integrated tools that deliver high standards of security, compliance, and user experience.

Roger Redfearn-Tyrzyk, SVP of Sales at Shufti, added: “We’re proud to be teaming up with GeoLocs to support operators in delivering frictionless onboarding and a high level of regulatory compliance. Our joint capabilities mean operators can verify users quickly and accurately while GeoLocs ensures they are playing from permitted locations—creating an end-to-end experience that puts both security and user satisfaction first.”

This partnership underscores both companies’ commitment to innovation and player-centric technology in the fast-evolving iGaming space.

Gordon Brown has called on Chancellor Rachel Reeves to increase the gambling taxes so she can lift benefit restrictions at her autumn Budget.

The former Labour prime minister and chancellor says Britain is facing a “social crisis” with a growing need to take children out of poverty.

Hiking taxes on the “undertaxed” gambling industry was “by far the most cost-effective way” for the chancellor to do this, he argued.

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The Betting and Gaming Council, which represents gambling companies, warned the “economically reckless” plan would push gamblers into the black market.

Reeves is widely expected to raise taxes at this autumn’s Budget, after poor economic figures and a series of U-turns on welfare cuts made it harder to meet the government’s self-imposed spending rules.

It has prompted speculation about which areas the chancellor, who reportedly kept a framed photo of predecessor Brown in her room as a student, could look to when putting together her Budget this autumn.