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Esports World Cup and Aramco Announce Strategic Partnership

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Global energy brand extends relationship with one of the world’s largest gaming festivals

The Esports World Cup Foundation (“EWCF”) and Aramco, one of the world’s leading integrated energy and chemicals companies, announced a strategic partnership that will see Aramco extend its sponsorship of the Esports World Cup, set to take place this summer in Riyadh, Saudi Arabia.

As the official title partner of the Aramco SIM Arena, Aramco will present a high-end simulator zone where racing enthusiasts can compete in community tournaments at the Esports World Cup Festival. The Aramco SIM Arena, offering hyper-realistic simulators that provide an experience akin to driving an F1 car, will be a premier destination for sim-racing fans. This partnership builds on Aramco’s previous successful sponsorships of Gamers Without Borders and Gamers8: The Land of Heroes festival.

Aramco’s involvement with the Esports World Cup is part of a broader ambition to promote economic development and diversification, provide new opportunities for young people in the country, deliver critical STEM skills, and help build a diverse and dynamic Saudi economy.

The partnership between Aramco and the Esports World Cup is set to create a lasting, positive impact on the world of esports. As the festival approaches, both parties look forward to showcasing Saudi talent on the global stage and inspiring today’s youth through the power of gaming and esports.

Starting July 3, 2024, the EWCF will transform Riyadh into the epicenter of esports fandom and gaming culture, with an eight-week festival. The event will feature gaming activations, community tournaments, pop culture celebrations, international experiences and more. Fans can watch their favorite athletes and clubs compete in 21-game championships for a share of more than $60 million in prize money, the largest in esports history.

The post Esports World Cup and Aramco Announce Strategic Partnership appeared first on European Gaming Industry News.

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Red Bull runs one-day Balatro speedrun event, Boss Rush, on April 17

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Eight creators compete across five timed stages with eliminations, broadcast on Red Bull’s Twitch and YouTube channels.

Red Bull will stage a one-day Balatro speedrun competition, Red Bull Boss Rush, on April 17, 2026. The event brings together eight creators for timed runs in the roguelike deckbuilder, with viewers able to follow via individual creator POV streams and a central hub broadcast.

The competitor lineup includes Red Bull Player Ludwig, plus The Spiffing Brit, FrostPrime, Feinberg, Adef, Yahiamice, mbtyugioh and dreads. Red Bull said live commentary will be provided by esports host Yinsu ‘Yinsu’ Collins, card-game specialist Blake ‘Rarran’ Eram, and DrSpectered.

Boss Rush is structured as five 30-minute stages, with players ranked by completion time. Red Bull said the opening three stages use a shared random seed with unlimited resets, and points are awarded by placement each stage; the bottom four are eliminated after stage 3. Stage 4 determines the finalists, followed by a final winner-takes-all matchup.

The event also includes a downloadable Red Bull Boss Rush mod featuring a custom-branded deck and new Red Bull-themed Jokers, Bosses and Skip Tags. Red Bull highlighted additions including ‘Witch’, ‘Princess and Frog’, ‘Zebra’, Old Dog, ‘Pirate’, ‘Genie’, ‘Prince Charming’, and ‘Jester’, each designed to alter scoring or run economics.

Red Bull Boss Rush will stream on twitch.tv/redbull and Red Bull’s YouTube Gaming channel. Scan is supplying gaming PCs for the competition, according to the company.

Relevant data as follows:

The post Red Bull runs one-day Balatro speedrun event, Boss Rush, on April 17 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL signs Team Question Mark roster for PUBG: BATTLEGROUNDS ahead of EWC 2026

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The CIS-based EMEA lineup brings past EWC experience and titles including PUBG Global Series 8 as S8UL targets Riyadh qualification.

S8UL has signed the Team Question Mark (QM) roster to represent the organisation in PUBG: BATTLEGROUNDS on PC ahead of the Esports World Cup (EWC) 2026. The deal was announced April 16 from Mumbai as S8UL prepares for the tournament in Riyadh, scheduled for July 21 to 26.

The CIS-based EMEA lineup includes:

  • captain Roman Zinovev (ADOUZ1E),
  • Andrey Ionov (Bestoloch),
  • Mansur Tsimpaev (f1lfirst),
  • Nikita Odobesku (Molodoct),
  • and coach Yermek Torebekov (Ermaak).

S8UL said the roster will compete through the qualification pathway for a place in the 24-team event, which has a $2 million prize pool.

S8UL is adding a roster with a proven record in top-tier PUBG competition, including wins at PUBG Continental Series 7 Europe 2022 and PUBG Global Series 8 in 2025. The team has also posted a Top 3 finish at PUBG Global Series 2 in 2023 and a Top 7 finish at PUBG Global Championship 2022. The organisation said the roster has competed at both previous editions of the EWC in 2024 and 2025 and has amassed approximately $713,000 in total prize winnings.

Commenting on the move, Naman Mathur, Co-founder, S8UL said, “Signing the QM roster is a significant step for us as we continue to strengthen our presence in global esports. PUBG: BATTLEGROUNDS is one of the most competitive titles in the world, and this team has consistently proven itself against the very best. At a broader level, this move reflects the direction S8UL is heading in. Over the past year, we have focused on building depth across our rosters and competing consistently at the highest level. As we prepare for the Esports World Cup 2026, we are committed to providing the team with the right support and resources as they aim to make a strong impact in the qualifiers as well as on the global stage.”

Roman Zinovev aka ADOUZ1E added, “Becoming part of S8UL is a big opportunity for us as a team. As a team, we’ve always believed in our ability to compete with the best in the world, and having the backing of a global organisation allows us to push even further. With the Esports World Cup coming up, we’re focused on working through the qualifiers and making sure we deliver performances that match our potential.,”

S8UL said the announcement follows its selection as a Club Partner by the Esports Foundation (EF), placing it among 40 global organisations. The organisation has also listed 13 titles it plans to enter for EWC 2026, including PUBG: BATTLEGROUNDS, Apex Legends, Battlegrounds Mobile India (BGMI), Call of Duty: Warzone, Chess, EA Sports FC, FATAL Fury, Fortnite, Honor of Kings, MOBA Legends 5V5, Street Fighter 6, TEKKEN 8, and Trackmania.

Relevant data as follows:

  • S8UL Esports: https://s8ul.gg/ Official organisation site for roster and announcement verification.
  • PUBG Esports (PUBG: BATTLEGROUNDS competitive updates): https://pubgesports.com/ Authoritative source for PUBG: BATTLEGROUNDS esports circuits, event results, and qualifiers.
  • Esports World Cup (official site): https://esportsworldcup.com/ Event organiser site for EWC 2026 schedule, formats, and prize pool confirmation.

 

The post S8UL signs Team Question Mark roster for PUBG: BATTLEGROUNDS ahead of EWC 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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MEGA hires Leapfox founder Patrick Collins as VP of Growth

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The ex-Wasserman and former Excel Esports partnerships lead joins the London-based group behind the Esports Awards and MOBIES.

The Mobile, Esports and Gaming Alliance (MEGA) has appointed Patrick Collins as Vice President of Growth, the company said on April 15, 2026. Collins will lead growth strategy, including commercial partnerships and new business development, from London.

Collins joins from boutique agency Leapfox, which he founded in early 2022. Prior to that, he led commercial partnerships at UK esports organisation Excel Esports, securing deals with brands including BT, Sony, JD Sports, Neosurf and Chupa Chups, alongside partners such as HyperX, Anda Seat, Belong Gaming Arenas and Chillblast PCs.

Earlier in his career, Collins worked at sports marketing agency Wasserman, where MEGA said he helped secure EE’s six-year partnership with Wembley Stadium and advised brands including American Express, Vodafone and PepsiCo. The company also cited experience working with Premier League football clubs and brands including Barclays, Santander, Under Armour and Puma.

“I’m pleased to officially join MEGA at such an important time for esports and gaming,” said Patrick Collins, VP of Growth at MEGA. “Having worked across traditional sport, esports, and commercial partnerships, and founding Leapfox to bridge these worlds and guide my clients, I’m looking forward to applying my experience to support MEGA and our properties as we continue to grow.”

“We’re delighted to welcome Patrick to MEGA as our new Vice President of Growth,” said Michael Ashford, Co-Founder of MEGA. “His extensive experience, including founding Leapfox, uniquely positions him to shape the future of our company. With Patrick on board, MEGA is determined to accelerate our growth, embark on transformative partnerships, and deliver world-class experiences that will define the next era of esports entertainment.”

Relevant data as follows:

The post MEGA hires Leapfox founder Patrick Collins as VP of Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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