Latest News
Xanada Investments Makes Strategic Investment in Promofy
Xanada Investments, an ideological investment fund, has announced a strategic first round investment in Promofy, a cutting-edge no-code platform revolutionizing gamification tools for the iGaming industry.
Promofy distinguishes itself with AI-driven gamification solutions tailored for casinos, sportsbooks, sports media, streaming services, and sports clubs to enhance user retention, foster loyalty, and attract new audiences through customizable gamification features.
Promofy has already gained significant traction, particularly during UEFA Euro 2024 in CIS with its “Free-to-Play” Suite integrated into sportsbooks that effectively engaged bettors as well as attracted players from other verticals.
Xanada Investments sees significant potential in Promofy’s gamification solutions, both for casinos and sportsbooks. This strategic investment aims to support Promofy’s expansion efforts into European markets following its successful debut in CIS Region, starting with the Georgian market.
With Xanada Investments’ backing, solid B2B expertise and wide network, Promofy is poised to redefine gamification strategies for casinos and sportsbooks globally, offering tailored solutions that drive customer loyalty and acquisition.
Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his views on the investment: “Investing in Promofy is not just a wise choice; it’s a strategic move to support a game-changer in the iGaming sector. We see AI-driven gamification as a major force in evolving player analytics and engagement, particularly in sportsbooks, where Promofy’s offerings provide a genuine business advantage in today’s market.
We’re confident that our experience in business scaling, as well as our global partnership network, will advance Promofy and help them establish themselves as a trusted partner in the industry’s gamification.”
Irakli Darashvilli, CEO of Promofy, responded to the new investment: “Promofy is leveling up, and with the power-up from Xanada Investments, we’re set for a game-changing growth in the near future. This investment is our ultimate combo move, fueling our AI-enhanced technology and boosting our market reach with innovative gamification strategies.
We’re already making waves in the Georgian market with our F2P Suite for UEFA Euro 2024 campaigns, and with Xanada’s expertise, we’re ready to take our game to the next level, scaling our product across global markets.”
About Xanada Investments
Xanada Investments is an ideological investment fund led by industry visionaries, targeting PreSeed, Seed, and Series A funding of promising projects and their leaders who resonate with their ethos.
The fund’s goal is to build an excellent xanadu-like business ecosystem, which will ideologically and strategically bond leaders into one community for the global idea of mutual prosperity.
About Promofy
Promofy stands at the forefront of technological innovation in the iGaming and sports betting sectors. They specialize in offering an AI-Driven Gamification Suite, a no-code design solution that significantly enhances user retention and revenue generation for businesses.Their platform is enabling casino, sportsbooks and sport media brands to seamlessly integrate innovative world-class gamification features into their product offering.
The post Xanada Investments Makes Strategic Investment in Promofy appeared first on European Gaming Industry News.
3 Oaks Gaming
Strategic partnership sees 3 Oaks Gaming expand its LatAm footprint with one of Mexico’s fastest-growing operators
3 Oaks Gaming has strengthened its presence in Latin America through a new strategic partnership with Winpot, one of Mexico’s fastest-growing online casino and sports betting operators.
The collaboration sees Winpot enhance its casino lobby with a selection of 3 Oaks Gaming’s most popular online slot titles, including Sun of Egypt, Coin Volcano, and the highly anticipated Chili Coins Hold and Win. These additions further expand Winpot’s offering and reinforce its position as a leading destination for slot enthusiasts in Mexico.
3 Oaks Gaming has quickly established itself as one of the industry’s most sought-after content providers, delivering slot experiences that consistently keep players engaged. The studio is widely recognised for combining engaging mechanics, balanced mathematical models, eye-catching visuals and immersive sound design to create premium gameplay experiences.
The integration adds further momentum to Winpot’s rapid rise in the competitive Mexican market. The operator has built a strong brand presence by offering generous bonuses, a wide range of payment options, fast withdrawals, dedicated customer support and an extensive portfolio of casino content. Winpot has also boosted its national visibility through a series of television campaigns featuring brand ambassador Miroslava Montemayor.
Commenting on the partnership, Tsvetan Dzhurov, Commercial Manager at Winpot, said:
“We have always positioned Winpot as the premier destination for slots in Mexico, and our partnership with 3 Oaks Gaming reflects that ambition. The provider has mastered the art of creating high-performance titles that resonate with players worldwide, and we’re thrilled to bring this level of quality to our local audience.”
He added:
“We’re confident that games such as Sun of Egypt and Coin Volcano will strongly appeal to our players, and we’re excited to see them spin the reels and discover why 3 Oaks Gaming is such a respected name in the industry.”
Ana Lucaroni, Sales Manager at 3 Oaks Gaming, commented:
“Our games are ideally suited to the Mexican market, combining thrilling gameplay with stunning visuals and immersive sound. They deliver the anticipation, entertainment and excitement that players are looking for.”
“Winpot is a high-calibre operator, and we’re delighted to see our titles featured in its casino lobby. This marks the beginning of a long and successful partnership that will deliver value for both sides.”
The post Strategic partnership sees 3 Oaks Gaming expand its LatAm footprint with one of Mexico’s fastest-growing operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ICONIC21
ICONIC21 and NuxGame Partner to Bring More Casino Content to Operators
ICONIC21 and NuxGame have announced a strategic partnership aimed at expanding casino content availability for operators worldwide.
Known for going beyond standard game delivery, ICONIC21 differentiates itself through branded gaming solutions tailored to the specific needs of each operator. The provider specialises in creating custom-built games designed to strengthen brand identity and drive deeper player engagement. ICONIC21’s expertise in live casino solutions was recently recognised with the Best Live Dealer Provider award at the 2025 European iGaming Excellence Awards.
Through this collaboration, NuxGame enhances its ability to support operator partners with a broader and more flexible content offering. By integrating ICONIC21’s portfolio into its iGaming software platform, NuxGame enables operators to expand their game libraries while catering to both traditional online casino brands and operators working with Sweepstakes Casino Software, a segment experiencing rapid growth.
ICONIC21 operates with a strong client-centric philosophy, prioritising a deep understanding of partner requirements. The provider delivers solutions with speed, precision and transparent communication, ensuring every gaming experience is personalised to elevate the operator’s brand and exceed market expectations.
As part of the partnership, operators will gain direct access to ICONIC21’s expanding content portfolio via the NuxGame Online Casino Aggregator, powered by a unified API infrastructure. This allows operators to seamlessly manage integrations, monitor performance and launch titles across multiple jurisdictions through a single, streamlined system.
Bar Konson, Chief Business Development Officer at NuxGame, commented:
“NuxGame is committed to providing our operator clients with best-in-class features and content for their iGaming services. ICONIC21’s focus on custom solutions and open communication makes them a strong addition to our ecosystem of trusted partners. This collaboration also strengthens our ability to support both classic casino operators and the rapidly growing sweepstakes casino segment.”
Edvardas Sadovskis, Chief Product Officer at ICONIC21, added:
“We’re excited to partner with NuxGame, whose flexibility and deep understanding of operator needs align perfectly with ICONIC21’s product-driven approach. Together, we can deliver seamless live casino experiences and custom-branded game solutions to a wider global audience.”
ICONIC21 and NuxGame will continue to collaborate on new game launches and long-term support initiatives, helping operators scale their businesses with personalised content and dependable technology.
The post ICONIC21 and NuxGame Partner to Bring More Casino Content to Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
KOKA Noodles Partners with Grow uP Esports in a Collaboration Focused on the Gaming Community and Product Sampling
KOKA Noodles, the internationally recognised brand celebrated for its quality, convenience and wide range of flavours, has announced a new strategic partnership with Grow uP Esports, one of the most active and influential esports organisations in the national landscape.
The collaboration is driven by a shared goal: to bring the KOKA brand closer to the gaming community through authentic experiences, hands-on product sampling and creative activations that resonate with the lifestyle and values of gamers and esports fans.
As part of the partnership, KOKA Noodles will feature across a variety of Grow uP Esports initiatives, spanning both live and digital events, community-driven activations, content collaborations with athletes and creators, and experiential moments focused on tasting and direct interaction with KOKA products.
Commenting on the announcement, Telmo “Armag3ddon” Silva, representative of Grow uP Esports, said:
“At Grow uP Esports, we prioritise partnerships that genuinely benefit the community and add value to the ecosystem. KOKA Noodles is a natural fit for the gaming world thanks to its speed, practicality and variety. This collaboration marks another step in our mission to deliver meaningful and relevant experiences for gamers.”
For KOKA Noodles, the partnership reinforces its commitment to engaging young, digitally native and discerning audiences, where gaming and esports serve as powerful platforms for emotional and cultural connection.
“Gaming is a space where KOKA naturally belongs — dynamic, creative and social. Partnering with Grow uP Esports enables us to stay close to our consumers, create impactful product sampling opportunities and integrate the brand authentically into everyday gaming culture,” added a KOKA Noodles spokesperson.
The KOKA Noodles x Grow uP Esports partnership will roll out over the coming months, with a series of activations to be unveiled gradually, further strengthening the link between gaming, entertainment and immersive brand experiences.
The post KOKA Noodles Partners with Grow uP Esports in a Collaboration Focused on the Gaming Community and Product Sampling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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