eSports
stc Group Announced as Elite Partner of First Esports World Cup to Create Unparalleled Gaming Experience
The Esports World Cup Foundation (EWCF) today announced that stc Group, an engine of digital transformation, has been named as the Elite and Founding Partner of the inaugural Esports World Cup (EWC), being hosted at the world-class venue, Riyadh Boulevard City, between 3 July and 25 August. The partnership was announced at an official signing ceremony attended by Faisal Alsaber, Group Chief Commercial Officer and Ralf Reichert, CEO of Esports World Cup Foundation.
Through this partnership, stc Group will provide seamless connectivity across all EWC venues, creating an unparalleled competitive gaming experience. With a remarkable track record of innovation and integration of advanced technologies in gaming across the region, stc Group will elevate both professional and enthusiast gaming esports competitions to new heights.
stc Group is also the naming partner for three key venues at the event, which will showcase dynamic and immersive digital and gaming experiences: stc Arena, stc Play Gaming Hall, and stc TV World Cup Studios. These venues will highlight stc Group’s pivotal role in the festival, reaffirming its commitment to advancing the esports industry in the kingdom. The stc Arena and World Cup Studios will host esports matches, while the Gaming Hall will serve as a hub for participants to join community tournaments and other activations.
“I’m proud to welcome stc Group, a telecommunications giant and digital pioneer, as an Elite and Founding Partner of the Esports World Cup,” said Ralf Reichert, CEO of Esports World Cup Foundation. “stc Group is the digital backbone of our competitions and will bring the EWC content to local and global audiences. Through their festival activation, stc will enable fans visiting the EWC to stay connected with the special stc SIM Card. As one of the largest companies in the MENA region, their support means we’re not only going to offer exceptional digital access for fans and athletes but can take the Esports World Cup to the next level.”
Olayan Alwetaid, stc Group CEO, said: “Our partnership with the Esports World Cup is a testament to our vision for the future of gaming. We are thrilled to be deploying our seamless world-class connectivity, enabling the kingdom to become the premier global hub for gaming. stc Group is committed to bringing this event to life with innovative technological solutions, as well as showcasing the vast scale and scope of its services.”
During the EWC, stc play, the leading gaming platform for amateur and professional gamers, will feature engaging activities, including an ongoing prediction segment for all tournaments. Furthermore, with the stc play app, the participants can register for community tournaments taking place in the stc play Gaming Hall, one of the festival’s major venues.
stc tv, an industry-leading streaming service, will play a pivotal role in streaming all EWC tournaments on its platform, ensuring viewers can watch the action unfold in real-time. This partnership highlights the commitment of both stc Group and the Esports World Cup to advancing the growth of the gaming industry in the Kingdom, contributing to Vision 2030 objectives of becoming a premier gaming hub.
Mark your calendars for July 3, 2024, when the Esports World Cup will turn Riyadh into the heart of esports and gaming culture with an eight-week extravaganza. The Festival will showcase gaming activities, community tournaments, pop culture festivities, international experiences, and more. Fans can partake in these thrilling events and witness top athletes and clubs vie in 20 Game Championships for a share of over $60 million in prize money — the largest prize pool in esports history.
The post stc Group Announced as Elite Partner of First Esports World Cup to Create Unparalleled Gaming Experience appeared first on European Gaming Industry News.
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
eSports
Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026
Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.
After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.
AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT
For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.
The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.
Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.
“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.
PERFORMANCE AND RESPONSIBILITY
The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.
Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.
“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.
The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.
Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.
A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.
Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.
The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Africa4 days agoGreentube partners with World Sports Betting to expand in South Africa
-
Asia4 days ago
EGT Brings High-Impact Asian-Themed Portfolio to SiGMA Asia 2026
-
Africa4 days ago
Gaming Realms expands into three African markets via SportyBet partnership
-
Conference4 days ago
Danish regulator to speak at Gaming in the Nordics launch event
-
BETER4 days ago
BETER expands US footprint with Illinois approval
-
Argentina4 days ago
Stake continues Latin American expansion with Argentina launch
-
affiliate marketing4 days ago
CasinoCanada partners with LolaJack Casino to expand Canadian visibility
-
Evoplay4 days ago
Evoplay launches Crimson Crown slot with Hold & Win jackpots
