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ComeOn! signs Hollywood star Jeremy Piven to feature in exciting new campaign
ComeOn Group owned brand ComeOn! has launched an exciting new 30-second ad in Sweden featuring Hollywood actor and Golden Globe award winner Jeremy Piven. Piven is best known for his role as Ari Gold in the comedy series Entourage, for which he won a Golden Globe Award and three consecutive Emmy Awards.
The new campaign includes several creative outtakes and is another strategic step towards establishing ComeOn! as a preferred sports betting operator.
Efi Peleg, Chief Marketing Officer at ComeOn Group, said: “We are really excited to work with Jeremy Piven, who is the perfect match in delivering the story that we want to share. We are confident that our target audience will like the ad and all the exciting new additions to our product proposition”
ComeOn Group has invested strongly in its own proprietary sports betting platform and trading capability which was launched last year and is now making several additions to further enhance the sportsbook player experience with more markets to bet on, more personalisation features and an exciting new odds game called MILLEN, where players are guaranteed 1 million SEK if they get 9 betting questions correct.
The post ComeOn! signs Hollywood star Jeremy Piven to feature in exciting new campaign appeared first on European Gaming Industry News.
REEVO has partnered with Playnetic, the global B2B iGaming content provider celebrated for its immersive gaming entertainment and exceptional service. This strategic alliance will see Playnetic’s captivating portfolio integrated into REEVO’s extensive platform, bringing an even greater variety of cutting-edge games to REEVO’s esteemed partners.
With this new partnership, REEVO continues to solidify its position as one of the industry’s most dynamic aggregators, consistently delivering premium gaming content that keeps players engaged and operators ahead of the competition. By incorporating Playnetic’s exciting titles, including fan favorites like Sweets & Hits, Osiris Fortune, and Thor’s Wild Power, REEVO enhances its offering, ensuring partners have access to the most innovative and high-performing games on the market.
Daniel Cuc, Head of Account Management at REEVO, said: “At REEVO, we are relentless in our pursuit of excellence. Our mission is to provide our partners with the best gaming experiences by continuously expanding our game library with top-tier content. Playnetic’s reputation for immersive and high-quality games makes them an exceptional addition to our platform. We are thrilled to collaborate with Playnetic and are confident that their state-of-the-art titles will resonate with our clients and their audiences worldwide.”
This collaboration not only expands REEVO’s portfolio but also reinforces its commitment to driving growth for its partners by offering unparalleled variety and quality. As REEVO continues to release two in-house games every month alongside premium third-party content, the addition of Playnetic’s titles ensures partners have a competitive edge with an ever-expanding range of world-class games.
Julian Borg-Barthet, Chief Commercial Officer at Playnetic, commented: “Partnering with a forward-thinking aggregator like REEVO is a significant step for Playnetic as we continue to expand our global reach. Their commitment to excellence aligns perfectly with our vision of delivering immersive gaming entertainment. We are excited to bring our games to REEVO’s extensive network of operators and look forward to a successful collaboration that benefits both companies and, most importantly, the players.”
The post REEVO Partners with Playnetic to Diversify and Enrich Gaming Portfolio appeared first on European Gaming Industry News.
To ensure the company keeps its global clients well ahead of the technology curve, Gaming Laboratories International (GLI®) has named Sangeeta Reddy as Vice President, Innovation. Previously, she served as Vice President of Engineering. Reddy will lead the company’s newly formed Innovation division.
“Technology is advancing at a breathtaking rate. Our mission at GLI is to advance with technology, while also constantly finding ways to do more to keep our clients informed and ahead of what’s next. In her new role, Sangeeta will continue to evolve our evaluation methodologies via her passion for R&D, her extensive experience both in and out of the gaming, and her strong academic background,” said President and CEO James R. Maida.
Reddy began her gaming industry career in 2001 as a PA Engineer at IGT, specializing in VLT, Slot games. She joined GLI in 2020. Prior to joining GLI, Reddy successfully managed Software QA and Development teams at Thomson Reuters and General Motors.
She holds a certificate from the Harvard Business Publishing’s Emerging Leaders program and a certificate in Associates Computer Information Systems. Her Postgraduate certification includes Chief Technology Officer Program, Business Analytics: From Data to Insights, and Driving Strategic Innovation: Leading Complex Initiatives for Impact from the Wharton School Aresty Institute of Executive Education and certifications in Cloud Computing, Artificial Intelligence and Machine Learning: Business Applications, Artificial Intelligence, and Data Science and Business Analytics from the Texas McCombs School of Business, Postgraduate Program.
The post GLI® Names Sangeeta Reddy as Vice President, Innovation appeared first on Gaming and Gambling Industry in the Americas.
Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”
Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech appeared first on Gaming and Gambling Industry in the Americas.
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