bet365
SIS and bet365 expand H2H Global Gaming League™ presence in US with esports products now live in Ohio and Arizona
SIS Content Services, part of the SIS Group (Sports Information Services), has further expanded its United States footprint with bet365 offering its H2H Global Gaming League
(H2HGGGL) eBasketball and eSoccer games in Ohio and Arizona.
After bet365 successfully launched H2HGGL eBasketball in New Jersey in late 2022, the product has since gone live in Colorado, Kentucky and, most recently, Ohio and Arizona. The product set has further expanded through the launch of eSoccer games, with bettors now enjoying the full range of industry-leading H2HGGL esports content.
Developed specifically for betting, SIS produces over 150,000 H2HGGL events annually, providing a full end-to-end solution with integrity at its core.
The short-form, events-based esports product, which sees professional gamers compete in eBasketball and eSoccer games from SIS’ self-contained UK studios, is proven to deliver superior margins around the clock, adding as much as 10% in value in the basketball and soccer verticals on sportsbook platforms.
The products feature ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics.
Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “We are rapidly expanding the presence of our H2H Global Gaming League across the US, which is significantly boosting engagement and margin for our partners. With content live in five states, our relationship with long-term partner bet365 has been further strengthened as we continue to assist them with growth in the region.”
Michele Fischer, Vice President, SIS Content Services, said: “We are thrilled that our esports products are now live in Ohio and Arizona. Both states have significant fan engagement in professional and college sports, and the H2H Global Gaming League has already shown to have positive appeal to the bet365 customer base.”
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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.
Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.
Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.
A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”
Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”
The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.
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Relax Gaming, the iGaming aggregator and supplier of award-winning content, has strengthened its presence in one of Europe’s most competitive regulated markets through a new partnership with bet365 in Italy.
The integration sees Relax Gaming’s full suite of proprietary content go live on bet365.it, including flagship titles like Money Train 3, Book of Power and Net Gains alongside a curated selection of third-party games via its award-winning aggregation platform.
As one of the industry’s most influential global operators, bet365 offers a substantial player base and robust market presence to the partnership.
The launch marks a strategic move for Relax Gaming as it keeps expanding its growth in key regulated markets with high-quality, localised content.
Kristina Hambardzumyan, Head of Business Development at Relax Gaming, said: “Partnering with bet365 in Italy represents a significant leap forward in our European expansion. Italy remains a vital market for us, and teaming up with a powerful brand like Bet365 gives our content immediate visibility and credibility with a wide audience.
“Our portfolio is designed to deliver strong retention and standout performance, and we’re confident it will bring exceptional value to their Italian operations.”
Spokesperson at Bet365 added: “Relax Gaming has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering.
“Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.”
The post Relax Gaming expands European reach with bet365 launch in Italy appeared first on European Gaming Industry News.
EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.
SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.
It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.
The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.
This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.
They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.
“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”
The post EveryMatrix signs largest ever content aggregation deal with bet365 appeared first on Gaming and Gambling Industry in the Americas.
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