Latest News
Worcestershire Signs Multi-year Sponsorship Deal with Dafabet

Worcestershire County Cricket Club has announced that it has signed a multi-year partnership with Dafabet, one of the world’s biggest online betting platforms.
The partnership with Worcestershire sees Dafabet extending their strong commitment to sports sponsorship across the globe, which already includes partnerships with Clubs in the English Premier League, Scottish Premiership and across elite cricket.
As part of Worcestershire’s digital expansion, Asian-based Dafabet will become the headline sponsor of the Club’s live streaming service, which in the last two years alone has received almost 14 million views around the world.
Joe Tromans, Head of Commercial and Partnerships at Worcestershire Cricket, said: “We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them as a new partner to the Worcestershire family.
“We have been very impressed with Dafabet’s commitment to safer gambling and their ambitions to be the world’s most innovative gaming platform, so to have them, as a leading global brand, on board as our Official Live Stream Partner, is a major boost to our objectives both on and off pitch.”
John Cruces, Head of Sponsorship at Dafabet, added: “We’re very happy to be partnering up with Worcestershire as we continue to add to our list of partners within the sport. Particularly, their livestream platform can only help us both add to our footprint worldwide.
“As with all our partners, we wish them the best of luck for the forthcoming season.”
The post Worcestershire Signs Multi-year Sponsorship Deal with Dafabet appeared first on European Gaming Industry News.
Balkans
EGT’s high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025

Belgrade Future Gaming 2025 is just around the corner. EGT will traditionally participate in the event, showcasing a well-curated selection of brand-new and top-performing products, which will be available at stand E1.
The company will showcase its latest series of slot cabinets Supreme, presented by the S 32-32 St and S 32-32 Up models. Powered by the Exciter IV platform, they will captivate visitors’ attention with their 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display. The machines will dive players into the fascinating world of Supreme Selection multigames – Supreme Green Selection, Mega Supreme Fruits Selection, Supreme Red Selection, and Bonus Prize Bonus Buy Supreme Selection, offering a wide diversity of new games and well-known classic titles from EGT’s portfolio.
The guests will also be able to try out the Phoenix cabinets PH 27-27 St and PH 50 V St. These models will be among the highlights at EGT’s stand, standing out with their attractive design and numerous ergonomic features. They will be supplied with the jackpot bestseller Bell Link with its popular mixes Bell Link 1 and 2.
EGT will showcase its ETG solutions. The G R6 C roulette will be on display to provide visitors with an exciting gaming experience with its 6 27-inch HD touchscreen monitors and the option to choose between European and American wheels.
The company’s casino management system Spider will introduce its latest modules, allowing operators to make managing the daily activities in their gaming establishments easy and effective.
EGT Digital will also present its wide range of iGaming solutions. The provider will showcase its rich variety of instant and slot games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave with its 4 main modules, giving operators everything they need to build and grow their online business.
Aleksandar Kliska, General Director of EGT Group d.o.o. Serbia, commented: “I am very glad that we will participate in Belgrade Future Gaming once again, as it is among the most important gaming exhibitions not only in Serbia, but also in the region. The event will allow us to showcase our latest products to the key players in the industry, strengthen our current partnerships, and start new collaborations.”
The post EGT’s high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.
Latest News
Altenar launches Market Bundles to streamline sportsbook navigation

Front-end feature offers new way to group and display markets under a unified interface for enhanced user experience
Altenar, a leading sportsbook provider, has unveiled its latest platform enhancement with the launch of Market Bundles, a front-end feature designed to streamline the display and navigation of betting markets.
Market Bundles introduce a more engaging and intuitive way for users to explore betting content by grouping markets under a single, translatable title. Each bundle utilises tabbed navigation, allowing for seamless transitions between related markets and improved sportsbook structure.
The new feature also gives operators more control over content presentation, enabling them to strategically organise and display markets for maximum user impact. Once created, bundles can be effortlessly dragged and dropped into existing market groups, allowing for dynamic and flexible layout options.
This smart tool is another clear example of how Altenar is evolving its platform with innovation and operator feedback at the heart of its roadmap, following a string of enhancements since the beginning of the year.
Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said: “Market Bundles represent a major step forward in how our operator partners can deliver content – offering a more easy-to-use and engaging sportsbook experience. This launch reflects our continued focus on enhancing front-end flexibility, reducing friction and giving operators powerful tools to shape the user journey.”
The post Altenar launches Market Bundles to streamline sportsbook navigation appeared first on European Gaming Industry News.
Latest News
Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’

Play’n GO Music and the MoneyGram Haas F1 Team are turning up the volume with the latest instalment in their adrenaline-fueled playlist series—this time, curated by none other than racing star Esteban Ocon.
Titled “Ocon’s Drive” this exclusive playlist is a sonic snapshot of the music that drives Esteban through the intensity of race weekends. From pulse-pounding beats to tracks that help him lock in and focus, each song has been hand-selected to reflect the rhythm of a racer’s mindset.
“Music and racing share the same pulse – high energy and excitement,” says Ocon. “This playlist is a window into my world, and I’m thrilled to share it with fans everywhere.”
Now streaming on Spotify and YouTube, the playlist invites fans to step into Esteban’s racing boots—and headphones—for a ride through his personal soundtrack.
Whether you’re trackside or tuning in from home, this is your chance to connect with the music that fuels one of the world’s most dynamic drivers.
Follow @playngo_music and @HaasF1Team on social media to catch every beat of the campaign.
The Ocon’s Drive Playlist is now available on Spotify.
Fans are encouraged to listen, share, and engage using #PlaynGOMusic and #HaasF1 on social media.
🎵 Listen now: https://open.spotify.com/playlist/5Jv79tTJih76LiWgCg6mgh?si=ac7eb434f5d54aa6
The post Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’ appeared first on European Gaming Industry News.
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