Latest News
William Hill unlocks the power of human engagement with 2mee
Tier-one operator is using the company’s cutting-edge HoloMessage® solution to take player engagement to the next level with a 340% uplift compared to banner ads
2mee, the pioneering technology platform that allows brands to engage with consumers through the power of human connection, has signed a breakthrough agreement with powerhouse sportsbook and casino operator, William Hill.
Through this partnership, William Hill will leverage 2mee’s proprietary HoloMessage® solution to deliver video messages from its team and brand influencers at strategic points, directly to customers across its website and app as a clickable pop-up.
The partnership has proven to be transformational for Hills, which is already using HoloMessage® to scale engagement among reachable customers from its active player base and create awareness of personalised bonuses and offers while increasing its net promotor score and user lifetime value.
Moving forward, Hills will begin deploying HoloMessage® at critical decision points throughout its customer journey. Influencers will be empowered to record messages directly from their smartphones and deploy them via the 2mee platform.
For its first campaign, William Hill targeted a segmented audience with a HoloMessage® aimed at driving players to opt-in to marketing campaigns. The results were extraordinary: a single influencer HoloMessage® impression outperformed 31 days of a persistent banner ad by an incredible 340%.
The campaign achieved an average engagement rate of 55% with a peak of 64.9% leading to a major increase in customer opt-ins which is expected to deliver a substantial increase in projected annual revenue.
2mee’s HoloMessage® has a myriad of use cases for operators such as William Hill. This includes delivering important educational and information messages around compliance and responsible gambling, especially when it comes to player onboarding where a lack of education around the process often leads to significant drop-off.
Additionally, HoloMessage® can be utilised for player retention efforts and win-back campaigns, ensuring continued engagement with existing players and re-engaging lapsed ones.
James Riley, CEO of 2mee, said: “We are thrilled to be working with such a high-calibre operator and for William Hill to have enjoyed such a significant uplift in engagement, sign-ups and ultimately revenues from the very first deployment of 2mee’s HoloMessage®.
“This is of course just the start of our partnership and we have already identified many other areas in which HoloMessage® can strengthen engagement, foster brand loyalty and ultimately provide a significant boost to customer lifetime value and revenue.”
Matt Baulk, Head of Personalisation & Product at William Hill, added: “We’ve achieved remarkable success with our initial deployment of HoloMessage®, leading us to expand its usage across various touch points in the customer journey, from compliance messaging to sportsbook offers. The technology’s simplicity, from recording to deployment, makes it incredibly user-friendly”.
The post William Hill unlocks the power of human engagement with 2mee appeared first on European Gaming Industry News.
Gambling in the USA
Andrew Cardno to Deliver Keynote at November Gaming Conference in Phoenix: “How are Technology Advancements Impacting Decision Making and Driving Innovation in Gaming?”
The gaming industry continues to evolve with the rapid integration of advanced technologies, offering new pathways for innovation and decision-making. Andrew Cardno, Chief Technology Officer of Quick Custom Intelligence (QCI), will deliver a keynote address titled “How are Technology Advancements Impacting Decision Making and Driving Innovation in Gaming?” at this year’s premier gaming conference, taking place on November 12th and 13th in Phoenix, Arizona.
Cardno, a leading expert with over two decades of experience in gaming and technology, will explore how advancements such as artificial intelligence, machine learning, and data-driven solutions are reshaping decision-making processes within the gaming industry. His address will provide actionable insights for professionals seeking to stay ahead in this fast-paced environment.
“Technology is no longer just an enabler; it’s the driving force behind innovation in gaming,” said Andrew Cardno. “At this year’s conference, I will delve into how these advancements can empower industry leaders to make better, faster decisions and capitalize on new opportunities for growth.”
Mark Pace, President of the International Gaming Standards Association (IGSA), praised Cardno’s expertise: “Andrew Cardno has a deep understanding of how technology is transforming the gaming industry. His ability to translate complex innovations into practical, strategic insights makes him the ideal keynote speaker. His work continues to inspire and guide decision-makers across the gaming world.”
The conference, held in Phoenix on November 12th and 13th, promises to be a hub of cutting-edge discussions and networking opportunities, bringing together top leaders to explore the future of gaming.
Latest News
Play’n GO announces partnership with Finnish state-lottery Veikkaus
Play’n GO, the world’s leading casino entertainment provider, has announced a new operator partnership with Veikkaus, the Finnish state-lottery.
The partnership will see classic Play’n GO titles such as Book of Dead, Reactoonz, and Gargantoonz available to Veikkaus players for the very first time.
Play’n GO is active in over 30 jurisdictions around the world and boasts a portfolio of over 350 premium games. In February of 2024, the Swedish-founded gaming giant published a study showing public preference for the banning of Bonus Buy games.
Henrik Gedda, Head of Regional Sales, Nordics and Eastern Europe at Play’n GO said: “We’re pleased to team up with Veikkaus, a brand that is committed to a safe, sustainable industry, led by player entertainment, and who share our views on not offering Bonus Buy games. They are perfect partners for Play’n GO. We’re excited to see Veikkaus players interact with Book of Dead and Reactoonz for the first time, and we’re confident this partnership will prove to be very fruitful in the coming years”.
The post Play’n GO announces partnership with Finnish state-lottery Veikkaus appeared first on European Gaming Industry News.
Latest News
MightyTips partners with Monro sportsbook and will boost their Portuguese website
MightyTips is delighted to announce our partnership with the online Monro sportsbook. Monro has established itself as a prominent iGaming operator and aims to grow its Portuguese audience and increase its visibility through this deal.
Monro will now be featured on MightyTips.biz, a MightyTips website targeting Portugal, allowing customers to discover more about the operator and read the latest tips, predictions, and football previews from our experienced pundits.
Who are Monro
Monro is an online sportsbook and casino owned by the Royal Partners affiliate program who also operate several other iGaming brands. Their multilingual sites are available in numerous countries including Portugal, Canada, and Finland.
Launched in 2023, Monro offers a comprehensive selection of betting markets for Portuguese players to pick from. The site offers Portuguese sports fans a chance to join their VIP program and aims to use the latest trends in online entertainment to create an immersive experience for all users.
Monro accepts cryptocurrency payments and puts player safety at the heart of its operation.
iGaming in Portugal
iGaming in Portugal is regulated by the Portuguese Gambling Regulatory Authority. The industry is thriving with all online gambling activities currently permitted. Portuguese players are permitted to use any operator who has legally obtained a license from the authorities. Monro is licensed by the Curaçao authority and operated by GALAKTIKA N.V.
What they say
Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “I’m delighted that MightyTips will be collaborating with Monro. We can’t wait to get started and provide more visibility and exposure for the brand. The iGaming sector is thriving in Portugal and this is a great opportunity for players to improve their betting experience further.”
Monro Head of Affiliate EU said: “We are thrilled to announce our continued partnership with MightyTips. This collaboration not only enhances our capabilities but also reinforces our commitment to excellence and growth. We look forward to a fruitful collaboration that drives growth and success for both our companies and our valued players.”
Related links
- • MightyTips in English
- • MightyTips in Portuguese
- • Monro Sportsbook
Topics
- Sport
- Games, Lottery
- Ball games
- Football
- Other sports
- PR, Communication
Categories
- Affiliate Marketing
- Sports
- Betting
- Partners
The post MightyTips partners with Monro sportsbook and will boost their Portuguese website appeared first on European Gaming Industry News.
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