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William Hill unlocks the power of human engagement with 2mee

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Tier-one operator is using the company’s cutting-edge HoloMessage® solution to take player engagement to the next level with a 340% uplift compared to banner ads

2mee, the pioneering technology platform that allows brands to engage with consumers through the power of human connection, has signed a breakthrough agreement with powerhouse sportsbook and casino operator, William Hill.

Through this partnership, William Hill will leverage 2mee’s proprietary HoloMessage® solution to deliver video messages from its team and brand influencers at strategic points, directly to customers across its website and app as a clickable pop-up.

The partnership has proven to be transformational for Hills, which is already using HoloMessage® to scale engagement among reachable customers from its active player base and create awareness of personalised bonuses and offers while increasing its net promotor score and user lifetime value.

Moving forward, Hills will begin deploying HoloMessage® at critical decision points throughout its customer journey. Influencers will be empowered to record messages directly from their smartphones and deploy them via the 2mee platform.

For its first campaign, William Hill targeted a segmented audience with a HoloMessage® aimed at driving players to opt-in to marketing campaigns. The results were extraordinary: a single influencer HoloMessage® impression outperformed 31 days of a persistent banner ad by an incredible 340%.

The campaign achieved an average engagement rate of 55% with a peak of 64.9% leading to a major increase in customer opt-ins which is expected to deliver a substantial increase in projected annual revenue.

2mee’s HoloMessage® has a myriad of use cases for operators such as William Hill. This includes delivering important educational and information messages around compliance and responsible gambling, especially when it comes to player onboarding where a lack of education around the process often leads to significant drop-off.

Additionally, HoloMessage® can be utilised for player retention efforts and win-back campaigns, ensuring continued engagement with existing players and re-engaging lapsed ones.

James Riley, CEO of 2mee, said: “We are thrilled to be working with such a high-calibre operator and for William Hill to have enjoyed such a significant uplift in engagement, sign-ups and ultimately revenues from the very first deployment of 2mee’s HoloMessage®.

“This is of course just the start of our partnership and we have already identified many other areas in which HoloMessage® can strengthen engagement, foster brand loyalty and ultimately provide a significant boost to customer lifetime value and revenue.”

Matt Baulk, Head of Personalisation & Product at William Hill, added: “We’ve achieved remarkable success with our initial deployment of HoloMessage®, leading us to expand its usage across various touch points in the customer journey, from compliance messaging to sportsbook offers. The technology’s simplicity, from recording to deployment, makes it incredibly user-friendly”.

The post William Hill unlocks the power of human engagement with 2mee appeared first on European Gaming Industry News.

Brasil on Track

ODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET

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As Brazil’s regulated iGaming market completes its first year under Law 14.790/2023, Oddsgate today announced the launch of Brasil on Track, a strategic platform designed to help operators monitor legislation, understand compliance requirements, and make informed decisions in Latin America’s largest economy.

Brasil on Track provides live tracking of regulatory milestones, market indicators, and operational requirements,

connecting legal updates to their business impact and linking directly to official sources.
Brazil’s regulatory landscape has evolved rapidly over the past year. Law 14.790/2023 introduced clearer frameworks for licensing, taxation, and consumer protection, which accelerated international interest and positioned Brazil among the world’s most closely watched regulated iGaming markets.

According to Brazil’s Ministry of Finance, the sector generated an estimated R$36 billion in gross gaming revenue (January-September 2025) and R$3.3 billion in federal tax revenue over the same period, highlighting the market’s scale and momentum.
Source: Brazil’s Ministry of Finance, 2025.

“The regulation brought by Law 14.790/2023 was a major milestone for Brazil’s iGaming sector,” said Valter Delfraro Junior, Oddsgate’s Director of Regulatory Affairs. “It ended years of uncertainty and provided legal security and operational clarity. This new scenario places Brazil’s gaming industry on par with mature markets, increasing our international competitiveness and attractiveness to global investors and partners.”

During the first year of regulation, operators faced extensive requirements, including federal authorization processes, responsible gambling mechanisms, advertising restrictions, and new tax structures. Oddsgate expects the market to continue expanding throughout 2026, with early adopters well-positioned to benefit from greater credibility and market growth.

“We transform regulation into a practical, continuous guide for operating in Brazil with less risk and more clarity,” said Wagner Fernandes, Chief Marketing Officer at Oddsgate. “Brasil on Track helps teams entering, expanding, or optimizing operations decide with context, not guesswork.”

What “Brasil on Track” includes
– Live tracking of active regulation and pending bills;
– An operational roadmap mapping legal changes to required compliance actions;
– Market intelligence, including player demographics and key market indicators;
– Visibility into tax structures, licensing steps, and market-entry requirements;
– Focus areas include KYC, AML, self-exclusion tools, responsible gambling, and consumer protection requirements.

The post ODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET appeared first on Americas iGaming & Sports Betting News.

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LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026

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SAW is proud to announce the renewal of its international partnership with LEON.bet for the 2026 season, marking another milestone in a collaboration that continues to expand in ambition, reach, and global impact across the esports ecosystem.

More than a sponsorship, this renewed agreement reinforces a partnership built on shared values that extend beyond competition. As a core strategic partner, LEON.bet plays a key role in supporting SAW’s worldwide growth through large-scale content initiatives, interactive fan engagement, and multi-regional campaigns. These efforts include exclusive giveaways, fan rewards, and community-driven activations designed to bring supporters closer to the action than ever before.

LEON.bet’s commitment to esports reaches well beyond its CS2 partnership with SAW. By also collaborating with organizations such as FlyQuest and GamerLegion, LEON.bet demonstrates a long-term vision that spans multiple regions, titles, and competitive disciplines — underscoring its dedication to the sustainable growth of esports on a global scale.

At the heart of this alliance is mutual trust, aligned objectives, and a shared ambition to push boundaries. Together, SAW and LEON.bet will continue to innovate through fresh content, immersive fan experiences, and impactful initiatives that strengthen their global footprint.

As the partnership moves into 2026, both sides are energized to build on past successes and accelerate momentum, delivering even more value to fans and the wider esports community worldwide.

The post LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026

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SAW proudly announces its partnership renewal with LEON.bet for the 2026 season – a collaboration that continues to grow in ambition and scale across the global esports landscape.

The renewed partnership solidifies a relationship rooted in values beyond competitive success. As a core strategic partner, LEON.bet powers our worldwide growth through broad-scale content, fan engagement, interactive campaigns, and multi-regional initiatives — including exclusive giveaways, fan prizes, and reward-driven activations designed to bring the community closer to the action.

LEON.bet’s involvement stretches far past its CS2 partnership with SAW, teaming up with FlyQuest and GamerLegion. Their engagement across various regions, games, and disciplines demonstrates a shared vision and long-term commitment to esports’ global future and sustainable expansion.

Our alliance is grounded in mutual trust, aligned goals, and a collective push to go beyond the limits. As partners, we’ll continue innovating with fresh content ideas, immersive fan experiences, and initiatives that strengthen our global footprint.

We’re excited to build on our shared successes with LEON.bet as we move into 2026 with renewed drive, pushing our momentum even further.

The post LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026 appeared first on Americas iGaming & Sports Betting News.

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