VALLETTA, Malta, Nov. 21, 2024 (GLOBE NEWSWIRE) — Meridianbet, a global sports betting and gaming brand, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), has advanced its strategic partnership with Euroleague basketball powerhouse Crvena Zvezda.

Building on over two years of collaboration, Meridianbet has achieved a first-of-its-kind branding integration in Serbia and the region by incorporating its logo into the club’s emblem. This innovative sponsorship represents a next-generation business model for sports partnerships, aligning with Meridianbet’s growth trajectory and global market positioning.

Breaking New Ground – Key Facts

• First permanent logo integration in European basketball
• Strong, ongoing partnership with a top-tier Euroleague club
• Strategic amid NBA’s expanding interest in Europe

This partnership is not just a branding milestone but a reflection of Meridianbet’s long-term vision to reshape the future of sports sponsorship. Operating across 18 global markets and supporting over 100 professional and amateur sports clubs, Meridianbet demonstrates a forward-looking approach that integrates its brand into the core identity of its partners, fostering mutual growth and innovation.

Legacy Meets Innovation

This partnership unites two titans: Meridianbet, with 23 years of leadership in digital gaming, and Crvena Zvezda, a basketball dynasty with deep cultural significance for the entire Southeast Europe. As European basketball undergoes transformation and anticipates further global integration, this collaboration exemplifies how traditional sports values can harmonize with cutting-edge business strategies.

Advertisement

By embedding its brand into Crvena Zvezda’s crest, Meridianbet transcends conventional sponsorship, creating a long-term alliance that underscores its commitment to innovation, market leadership, and a shared vision for growth within the rapidly evolving sports landscape.

Group – Wide CSR Statement

Beyond the court, this move highlights Meridianbet’s broader ethos as part of Golden Matrix Group. As outlined in GMGI’s recent Q3 report, the company prioritizes investments in corporate social responsibility (CSR), funding grassroots sports initiatives, supporting youth education programs, and fostering sustainable development. Meridianbet’s sponsorships extend beyond financial transactions, representing a commitment to tangible community impact and long-term partnerships.

This strategic partnership also signals Meridianbet’s growing global ambitions. As part of Golden Matrix Group, the company continues to expand its presence in key markets while reinforcing its reputation as an innovator in sports betting and gaming. With proprietary technology and personalized customer experiences at its core, Meridianbet positions itself as a global leader deeply rooted in the communities it serves.

Crvena Zvezda’s fans, known for their passionate support, now carry a crest that combines legacy with innovation. For Meridianbet, this partnership is more than a branding exercise—it’s a statement of intent, a commitment to shaping the future of sports sponsorship in Serbia and beyond.

Advertisement

A New Era for European Basketball

Crvena Zvezda’s crest, now a blend of tradition and innovation, represents the convergence of two forces driving change in European sports. For Meridianbet, this initiative is not just a sponsorship—it’s a strategic declaration to shape the future of sports partnerships on a global scale.

As part of Golden Matrix Group, Meridianbet continues to expand its global footprint while pioneering next-generation solutions in sports betting and gaming. With proprietary technology and an unwavering commitment to personalized customer experiences, the company remains at the forefront of an industry poised for exponential growth.

About Golden Matrix Group

Golden Matrix Group, based in Las Vegas, NV, is a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across multiple international markets. The B2B division of Golden Matrix develops and licenses branded gaming platforms for its extensive list of clients, and RKings, its B2C division, operates a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets.

Advertisement

About Meridianbet

Founded in 2001 and acquired by Golden Matrix in April 2024, Meridianbet Group is a well-established online sports betting and gaming group, licensed and/or currently operating in 17 jurisdictions across Europe, Africa, and South America. Meridianbet’s successful business model utilizes proprietary technology and scalable systems, thus allowing it to operate in multiple countries and currencies and with an omni-channel approach to markets, including retail, desktop online, and mobile.

Contact: [email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6b32238b-79fd-4bf2-bb5b-d191d8b6e5d3

Advertisement

• Revolutionary feature combines spontaneous game discovery with AI-driven personalization
• Early adoption shows 40% increase in new game exploration
• Projected to drive 15% increase in player lifetime value
• Seamlessly integrated with Meridianbet’s AI Casino Recommender

VALLETTA, Malta, Nov. 01, 2024 (GLOBE NEWSWIRE) — Meridianbet, a leading European online gaming operator and part of the Golden Matrix Group Inc. (NASDAQ:GMGI), announces the launch of its innovative “I’m Feeling Lucky” feature across its global player platform.

This AI-powered feature directly addresses user acquisition costs and retention metrics, two key drivers of profitability in the iGaming sector.

The “I’m Feeling Lucky” feature transforms the online casino experience by offering instant access to expertly curated games based on player preferences and AI-driven recommendations. This innovative solution addresses a common challenge in online gaming – choice overwhelm – while maintaining the excitement of spontaneous discovery.

Advanced AI Integration

Building upon Meridianbet’s recently launched AI Casino Recommender 2.0, the “I’m Feeling Lucky” feature employs sophisticated machine learning algorithms to ensure that even randomized selections align with player preferences.

Key features include:

Advertisement

• Intelligent Game Selection: Games are randomly chosen from a pre-filtered pool based on player preferences and historical data
• Adaptive Learning System: Continuous refinement of recommendations based on player interactions
• Seamless Platform Integration: Consistent functionality across web and mobile platforms

The expected output is:

• An average 25% reduction in customer acquisition costs
• 40% improvement in player retention rates
• Real-time optimization of game offerings based on player behavior

Proven Player Engagement Results

Initial data from beta testing demonstrates exceptional performance:

• 47% increase in game discovery rates
• 35% reduction in time-to-play for new users
• 28% increase in average session duration
• 31% boost in cross-category gameplay exploration

Full Focus on Gaming Experience

The “I’m Feeling Lucky” feature represents Meridianbet’s commitment to innovation in the online gaming space. By combining spontaneity with advanced AI recommendations, the Meridianbet division of the Golden Matrix Group is creating an entirely new way for players to discover and enjoy our extensive game portfolio while significantly improving their overall gaming experience.

About Meridianbet

Established in 2001, Meridianbet, part of the Golden Matrix Group Inc. (NASDAQ:GMGI) portfolio, stands as a leading online sports betting and gaming group. With B2C licenses in 18 jurisdictions across Europe, Africa, and South America, Meridianbet leverages proprietary technology and scalable systems for multi-country and multi-currency operations.

For more information, visit https://ir.meridianbet.com

Advertisement

Twitter – https://twitter.com/meridianbet_ofc

Contact: [email protected]

Disclaimer: Gaming services are subject to legal restrictions in certain jurisdictions. Please verify compliance with local laws and regulations before accessing gaming services.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b057c7c5-29bc-4d73-8ac9-590bd900af14

Advertisement