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Bookmakers to Donate Britannia Profits to Top UK Charities

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A host of British bookmakers will donate all profits from this year’s Britannia Stakes race at Royal Ascot to a raft of top UK charities.

For the fifth year running profits from the world famous feature handicap on June 20 will be split between a new group of good causes, Prostate Cancer UK, Ascot Racecourse Supports, Missing People, Heros, GoRacingGreen and the Churchill Lines Foundation.

Betting and Gaming Council members Flutter (Paddy Power, Betfair, Sky Bet), Entain (Ladbrokes, Coral), Evoke (888 William Hill), Kindred (Unibet), Betway, Rank Group (Grosvenor Sport), Virgin Bet, LivescoreBet, Fitzdares, Star Sports, QuinnBet, Tote and Bet with Ascot have all signed up to the fundraising initiative.

They will hand over all profits made from win and each-way bets, after levy and duties are deducted, on the iconic big-field heritage handicap.

And if bookmakers fail to make a profit on the race, they have agreed to make a combined donation of £200,000 to be split among the nominated charities.

Since its launch the Britannia Stakes initiative has raised just under £3 million from BGC members for a host of worthy causes.

In total, since 2019, BGC members have raised in excess of £6 million for a range of health, sport and veterans charities including Prostate Cancer UK, Sue Ryder, NHS Charities Together, the Royal Navy & Royal Marines Charity, ABF the Soldier’s Charity and the RAF Benevolent Fund.

Michael Dugher, CEO and Acting Chair of BGC, said: “I am absolutely delighted that BGC members are once more raising vital funds at the Royal Meeting for some of the country’s top charities.

“To date, the BGC’s Britannia Stakes Charity Bet campaign has raised nearly £3 million for a host of good causes, and on behalf of the BGC and our members, we are proud to once more celebrate this iconic race, and raise vital funds along the way.

“Tens of millions of people up and down the country enjoy a flutter each month and I’m delighted that some of the country’s biggest bookmakers will once again donate their profits from one of Royal Ascot’s top races, the Britannia Stakes. I am once again indebted to everyone at Royal Ascot for their continued support.”

Laura Kerby, Chief Executive of Prostate Cancer UK, said: “I would like to thank everyone at the Betting and Gaming Council and their betting operator members for their wonderful gesture in once again helping donate vital funds to Prostate Cancer UK.

“As a charity, we want all racing fans to be aware of their risk of prostate cancer and major events like the Britannia Stakes help us increase awareness within the racing community. 1 in 8 men will be affected by prostate cancer, it’s the most common cancer in men, and an early diagnosis can save your life.

“Money raised by this brilliant incentive will fund ground-breaking research towards a screening programme, so we can catch prostate cancer early and save lives.”

Alastair Warwick, Chief Executive at Ascot Racecourse, said: “We are hugely grateful once more to the members of the Betting and Gaming Council involved in this generous initiative which has raised so much money for worthwhile causes since 2020.

“We are thrilled that Ascot Racecourse Supports will be a beneficiary again and look forward to being able to further support our community programme in 2024 and beyond.”

Betting shops support 42,000 jobs on the UK’s hard pressed high streets, contribute £800 million a year in tax to the Treasury and another £60m in business rates to local councils.

Meanwhile, the entire regulated betting and gaming industry in the UK supports 110,000 jobs, generates £4.2bn in tax and contributes £7.1bn to the economy.

BGC members also help fund horseracing to the tune of £350m a year through sponsorship, media rights and the betting levy.

Each month in Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.

The post Bookmakers to Donate Britannia Profits to Top UK Charities appeared first on European Gaming Industry News.

2026 EGR Europe Awards

MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland

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MightyTips was honored with the Affiliate of the Year award for the UK and Ireland at the 2026 EGR Europe Awards gala. The event took place on 18 February at the Hilton Malta in St. Julian’s, bringing together leading figures from the European iGaming sector.

This acknowledgment comes after a year of considerable expansion and product advancement for MightyTips. In 2025-2026, the brand underwent a significant website enhancement, improving its structure, navigation, and user experience.

Key updates included:

  • launch of a new Tips section featuring short, expert-backed insights on betting opportunities;
  • fully reworked sports predictions section with more structured, data-driven analysis;
  • introduction of a new bonus section with a user-friendly, informative interface that clearly presents licensed operators’ offers.

MightyTips is an internet betting resource operated by SEOBROTHERS. In 2026, MightyTips was nominated for the EGR Affiliate of the Year award in Central and Eastern Europe.

Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “The EGR Europe Awards are among the most established industry recognitions in the region. Winning it highlights the consistent work of the MightyTips team across multiple departments. This achievement reflects our long-term strategy and our commitment to sustainable product development.”

The EGR Europe Awards celebrate businesses that influence the iGaming sector throughout Europe. They acknowledge operators, affiliates, and suppliers establishing benchmarks in innovation, sustainability, customer experience, and product development. Regional categories highlight the advantages of particular markets, encompassing Central and Eastern Europe.

The accolade additionally acknowledges broader regional reach and enhanced collaborations with licensed operators in the UK and Ireland. MightyTips stays dedicated to delivering organized, data-oriented content for regional audiences, emphasizing compliance, transparency, and sustainable development.

The post MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Codere Online

Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy

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Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.

Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.

Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.

“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”

The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.

“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”

“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.

The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.

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Akhil Sarin

Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing

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Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.

Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.

Key insights from the episode include:

  • Stake’s most valuable partnerships and why they worked

  • What sets their sponsorship strategy apart

  • Common mistakes iGaming marketing teams make

  • The one thing Sarin wishes teams focused more on

  • Biggest red flags and warning signs in partnerships

  • Leadership lessons and internal trust challenges

The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.

“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”

Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.

Watch or listen to Season 4, Episode 2 on:

The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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