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Safer Gambling Week Prompts Huge Rise in Use of Safer Gambling Tools

The Betting and Gaming Council (BGC) has announced that a record-breaking number of bettors are now using the safer gambling tools available to them. The BGC attributed the increase to the success of the Safer Gambling Week initiative.
Analysis of last year’s hugely successful campaign revealed the number of deposit limits set during SG Week increased by a massive 18% compared to the same month in 2022.
Meanwhile, 54% of players setting deposit limits, did so for the first time.
And the number of players actively setting a reality check during SGW rose by over 300% for the second year in a row.
The use of maximum stake limits also increased by over 300% during SG Week 2023.
Deposit limits were set by 83,242 unique account holders – an increase of 12.5% on the year previous.
Safer Gambling Week 2023 also smashed previous social media records, generating over 50 million impressions across Twitter, Facebook and Instagram.
Data released following last year’s successful campaign – which ran from November 13 to 19 – revealed a huge 70% increase on 2022, when Safer Gambling Week messaging was displayed on major social media sites nearly 30 million times.
Safer Gambling Week is an annual cross-sector initiative bringing together the UK and Irish regulated betting and gaming industry – including bookmakers, amusement arcades, bingo clubs, casinos and online gaming operators – with charities and stakeholders to encourage safe and responsible play.
The initiative was backed by a large number of cross-party senior MPs and peers – including gambling minister Stuart Andrew and several shadow ministers including the Shadow Gambling Minister Stephanie Peacock – who gave vocal support to the ground-breaking campaign.
This event also had the full support of the independent regulator, the Gambling Commission, and its Chief Executive Andrew Rhodes.
Safer Gambling Week 2024 will take place from 18-24 November 2024.
BGC CEO and Acting Chair Michael Dugher said: “These new figures show Safer Gambling Week continues to be a powerful advert for increasing use of safer gambling tools in the regulated industry.
“Millions of customers now use safer gambling tools including deposit limits and time outs. This is a pillar of the regulated industry and is in marked contrast to the unsafe, unregulated and growing online gambling black market, which provides no safer gambling support, contributes zero tax and does not support sport.
“Our members promote these tools all year round, but a single dedicated week, bringing together the whole sector alongside huge support from cross-party MPs, from the Government and the independent regulator the Gambling Commission, really turbocharges that work – and these figures show it makes a real difference.
“The record numbers for both impressions and use of safer gambling tools show the industry has never been more committed to ensuring the many millions who enjoy a regular flutter continue to do so in a safe and responsible environment.”
The initiative, which ran for its seventh year, also received half a million visits to the Safer Gambling Week website which signposts help and advice for those who may be struggling as well as offering advice on safer gambling tools like deposit limits and time outs.
Among the well-known football clubs to support Safer Gambling Week 2023 were Premier League sides West Ham United and Brighton as well as EFL sides Southampton, Middlesborough and Blackpool. With the latter displaying the Safer Gambling Week logo on their shirt for their League One clash with Shrewsbury Town.
The aim of Safer Gambling Week is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlight the range of tools that are available to help people stay in control of their betting.
Each month around 22.5m adults in Britain enjoy a bet, whether it’s buying a lottery ticket, having a game of bingo, visiting a casino, playing online or having a wager on football, horseracing and other sports.
The post Safer Gambling Week Prompts Huge Rise in Use of Safer Gambling Tools appeared first on European Gaming Industry News.
Emilia Kurzynska Team Lead of Responsible Gambling
SOFTSWISS Handles 16,000 Responsible Gambling Cases in 2025

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SOFTSWISS, a global tech provider of iGaming software solutions, reports strong results from its Responsible Gambling team for 2025, helping operators strengthen compliance, protect players, and adapt to evolving regulatory demands.
In the first half of 2025, the SOFTSWISS Responsible Gambling team reviewed around 16,000 cases, including self-exclusion requests, proactive interventions, and behavioural checks. Beyond measurable cases, the team continued to support ongoing monitoring and compliance across multiple jurisdictions.
Key initiatives of the team’s 2025 work included:
- The launch of a Responsible Gambling Video Digest, a monthly animated series explaining RG policies and updates for operators and internal teams
- Bilingual training modules for First Line Support and CRM teams, improving collaboration and consistency
- Active cooperation with AML, Legal, and Complaints teams to ensure a unified approach to player protection
- Participation in external training programmes, with certified learning for employees across departments
The Responsible Gambling team continues to enhance its Risk Scoring Tool in collaboration with the Research and Development unit. The tool applies machine learning algorithms to detect risky behaviour more effectively, ensuring compliance with regulatory standards.
Emilia Kurzynska, Team Lead of Responsible Gambling, comments: “Our mission is to ensure that player well-being is always a priority embedded in every process. The growing number of Responsible Gambling cases shows that awareness is rising, and we meet this demand with reliable tools and timely interventions to effectively support every operator.”
SOFTSWISS places responsible gambling at the heart of its approach, enabling operators to enhance compliance, protect players, and adapt to regulatory changes. With rising awareness and increasing Responsible Gambling cases, the company provides reliable tools and timely interventions to ensure player well-being remains a top priority.
Partners and visitors are welcome to the SOFTSWISS Stand 4016 G at the SiGMA Central Europe Summit 2025 on 3–6 November to explore collaboration opportunities and share industry best practices, as well as take part in the live car assembly experience, explore innovative solutions, and discuss the key findings of the 2026 iGaming Trends Report.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Handles 16,000 Responsible Gambling Cases in 2025 appeared first on European Gaming Industry News.
booth 5028-2
Redefine the Rules: GR8 Tech’s Heavyweight Rulebook Lands at SiGMA Central Europe 2025

Reading Time: 2 minutes
GR8 Tech is stepping into SiGMA Central Europe 2025 with a new playbook for iGaming leadership: The Heavyweight Rulebook. Built on the code of champions, the Rulebook defines the discipline, consistency, and relentless drive it takes to dominate the toughest arenas in iGaming. To create it, GR8 Tech gathered insights directly from iGaming’s top performers—the industry’s real heavyweights—turning their winning principles into a set of Champions’ Rules.
From November 3–6 in Rome, operators will find GR8 Tech at booth 5028-2, ready to share the rules and the technology that makes champions.
The Champion’s Rules: Heavyweight Results, Proven Standards
Attendees will see Heavyweight rules in action through demos, experiences, and conversations designed for operators who refuse to settle for average. Every Champion’s Rule translates into measurable business results with GR8 Tech.
- Champions don’t wait. They launch first, and it shows: ULTIM8 Sportsbook can go live in as little as 7 days via iFrame integration.
- Technology is the champion’s armor. Strong tools deliver strong results: +30% engagement uplift powered by AI-driven personalization, +50% GGR uplift with advanced sportsbook features and cross-vertical engagement tools.
- Success belongs to the consistent. Resilience is built in with 99.99% uptime across global markets and the biggest world events, ensuring performance under pressure.
- Partnership multiplies strength. With a revenue-share alignment model, GR8 Tech’s success is directly tied to that of its clients.
“In an industry as volatile as ours, no one wins alone. Champions don’t let one crisis consume everything—they keep moving, adapting, and performing under pressure. At GR8 Tech, we see partnership as the ultimate rule of the game: it multiplies strength, resilience, and results. That’s how real champions are made and that’s exactly what we’re bringing to SiGMA this year,” said Yevhen Krazhan, CSO at GR8 Tech.
ULTIM8 Sportsbook: Two Paths to Victory
At the center of GR8 Tech’s SiGMA Central Europe showcase is the ULTIM8 Sportsbook, a high-performance solution designed to help operators rule new markets and dominate existing ones. In Rome, attendees will see the dual power of its integration modes:
- iFrame — For lightning-fast launches with customizable branding. Get to market in days without compromising speed or margin.
- API — A new addition for operators who want to build their own champion’s frontend. Unlock maximum flexibility with GR8 Tech’s rock-solid trading, risk, and data systems.
No matter the path, the result is the same: precision, performance, and profitability at scale.
The next chapter of iGaming is written by champions who play by the Rulebook.
Meet GR8 Tech at booth 5028-2, SiGMA Central Europe 2025 in Rome, November 3–6. Discover how the Heavyweight Rulebook can help you scale, localize, and dominate with confidence—and add your own Champion’s mark to the hall of fame.
The post Redefine the Rules: GR8 Tech’s Heavyweight Rulebook Lands at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
ComeOn Group
ELA Games Joins Forces With ComeOn Group to Deliver Engaging Player Experiences

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Collaboration supports ELA’s growth while aligning with ComeOn’s focus on personalisation
ELA Games, a dynamic and innovative game development studio, is proud to announce a strategic partnership with ComeOn Group, a leading multi-brand iGaming operator. This collaboration marks a renewed commitment to creating immersive, personalised entertainment that delights and retains players.
ComeOn Group operates a proprietary in-house platform and a robust sportsbook function, enabling it to control and enhance every player touchpoint. The company has reinforced its strategy of data-driven personalisation, investing in technology and innovation to deliver tailored content and experiences to individual players.
Players across ComeOn Group’s brands will now have access to a selection of ELA Games’ most engaging titles, including Flame Fruits Frenzy, Cash of Gods, and Rabbit Winpot. Integrated into ComeOn’s proprietary in-house platform, these games form part of the company’s broader strategy to deliver personalised, dynamic experiences tailored to individual player preferences. By combining high-quality content with intelligent platform capabilities, ComeOn strengthens its ability to drive smarter content curation, targeted promotions, and enhanced engagement – ultimately maximising both player satisfaction and long-term retention.
Greg Kett, Director of Casino at ComeOn Group, said: “Personalising the player experience is at the heart of our product strategy. Through our in-house platform, sportsbook capabilities, and ongoing investment in personalisation tech, we empower ourselves to deliver tailored, secure, and deeply engaging entertainment. Partnering with ELA allows us to further enrich that journey with fresh and dynamic content.”
ELA Games’ Managing Director, Marharyta Yerina, adds: “We’re thrilled to join forces with a partner whose strategic vision resonates so closely with ours. ComeOn’s commitment to personalisation, proprietary technology, and product excellence makes them a natural fit. This collaboration lets us broaden our reach while contributing to a highly customised, next-gen entertainment experience.”
This partnership is a synergy of platform, product, and personalisation strategy. It underscores ELA Games’ mission to deliver best-in-class content and affirms ComeOn Group’s continued investment in personalisation, sportsbook development, and platform innovation.
The post ELA Games Joins Forces With ComeOn Group to Deliver Engaging Player Experiences appeared first on European Gaming Industry News.
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