Connect with us
European Gaming Congress 2024

Latest News

Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time

Published

on

allwyn-highlights-player-support-for-team-gb-and-paralympicsgb-on-a-national-lottery-product-for-the-first-time
Reading Time: 2 minutes

 

National Lottery operator, Allwyn, is this week launching a special edition Paris 2024-themed Scratchcard to celebrate how players support Team GB and ParalympicsGB when they play National Lottery games.

Featuring two designs – one centred on Team GB and the other on ParalympicsGB –the £1 Scratchcard has a huge top prize of £100,000 and an incredible five chances to win a prize. Allwyn worked with National Lottery funding distributor UK Sport to incorporate the special message: “By playing this game, you help over 1000 elite athletes who benefit from National Lottery funding”, which appears on the front of the card.

This is the first time that any National Lottery product has specifically highlighted the amazing support that players provide to Team GB’s and ParalympicsGB’s athletes simply by playing a National Lottery game.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The special edition Scratchcard – which has the iconic team logos emblazoned on the front of the two separate designs – forms part of Allwyn’s wider marketing and communications campaign to celebrate the unique role National Lottery players have in supporting sport in the UK. The great British public are right fully proud of the part they play in the success of Team GB and ParalympicsGB, and the campaign will celebrate how The National Lottery enables the UK’s athletes to pursue Olympic and Paralympic success.

In total, £1.5 billion of National Lottery funding has been invested into elite sport – with over 6800 individual elite athletes having been supported to chase their dreams since 1997. Through selling and buying National Lottery tickets, National Lottery retailers and their customers play a vital role in helping to support our brilliant athletes at Paris 2024 and beyond.

To make the most of the new “Best Gift Ever” campaign, which Allwyn launched last month, National Lottery retailers can talk to customers about the upcoming Summer Games and suggest gifting the Scratchcard to join in with the Paris 2024 excitement. June will also see a “Best Gift Ever” in-store takeover – featuring playstation inserts, posters, wobblers and counter cards – and this will provide further support for in-store sales.

National Lottery retailers should also look out for chances to win tickets to The National Lottery’s Team GB and ParalympicsGB Homecoming events later this year. More details about both events and how to win tickets will be available in the coming weeks.

Allwyn’s Director of Channel Operations, Alex Green, said: “We’re really excited about the launch of the new Scratchcard, as it’s the first time we’re connecting the success of Team GB and ParalympicsGB with the purchase of a National Lottery Scratchcard on the product itself. And with the iconic team logos and the special funding wording featuring front and centre, it’s hard to miss!

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“The arrival of the Scratchcard in National Lottery retailers will also be an attractive proposition for players, with dual benefits of either playing or gifting this card. They’ll offer excitement at the prospect of winning the huge prizes on offer, in addition to a strong awareness that they’re playing their part in helping to fund UK athletes who are taking part in the upcoming Paris 2024 Olympic and Paralympic Games.”

The post Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time appeared first on European Gaming Industry News.

Latest News

SYNOT Games partners with Platin Casino for a broader Spanish audience reach

Published

on

synot-games-partners-with-platin-casino-for-a-broader-spanish-audience-reach
Reading Time: < 1 minute

 

SYNOT Games, a leading provider in the iGaming industry, is excited to announce its latest partnership with Platin Casino in Spain. The collaboration introduces over 30 of SYNOT Games‘ most popular and engaging slots.

By joining forces, SYNOT Games and Platin Casino aim to solidify their positions in the Spanish market, offering exceptional value and entertainment to players while adhering to the highest demand.

Among the standout titles now available at Platin Casino are fan favorites such as Fruiti, Joker 5, Realm of Lions, and the highly anticipated seasonal release, Respin Joker 81 Xmass. These games highlight SYNOT Games‘ dedication to delivering visually captivating, high-quality, and diverse gaming experiences tailored to various player preferences.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The collaboration emphasizes the vital role of partnerships in the ever-evolving iGaming sector, showcasing how mutual efforts can lead to expanded market presence and enhanced customer satisfaction.

Leticia Millán, Product Manager at Platin Casino, emphasized the significance of the partnership: We are thrilled to partner with SYNOT Games and bring their engaging slots to our platform. Their innovative approach to game design and ability to deliver player-favorite titles perfectly complement our mission to provide top-tier entertainment.”

Martina Krajčí, Chief Commercial Officer at SYNOT Games, added: „Collaborating with Platin Casino represents an exciting step for SYNOT Games as we expand our reach in Spain. Together, we bring an outstanding portfolio of games to a broader audience, ensuring players enjoy the premium gaming experience they deserve.“

The post SYNOT Games partners with Platin Casino for a broader Spanish audience reach appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Latest News

Playson goes live with St8 partnership to further expand European audience reach

Published

on

playson-goes-live-with-st8-partnership-to-further-expand-european-audience-reach
Reading Time: < 1 minute

 

Playson, the fast-growing digital entertainment supplier, has moved to strengthen its distribution reach across the European market following a partnership with B2B aggregation platform provider St8.

The tie-up sees a broad collection of Playson’s top-performing games made available to St8’s partnered operators via a seamless API, enhancing the quality of their portfolios significantly. This includes the integration of popular titles such as Coin Strike: Hold and Win and Energy Coins: Hold and Win, as well as latest offerings Pink Joker: Hold and Win and Lightning Clovers: Hit the Bonus.

St8 boasts decades of experience in B2B iGaming operations, delivering fast and scalable solutions and will launch Playson’s industry-renowned portfolio initially in Estonia and Finland, with further European regions to be announced.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The partnership underlines Playson’s ever-expanding global footprint and its ability to cater for large operator networks. By delivering engaging titles with sort-after mechanics, Playson continues to strengthen its reputation as a leading force in the iGaming European landscape.

Cristhian Andre Zito Sudoarg, Sales Manager at Playson, said: “We’re very pleased to partner with St8 and add our portfolio of captivating content to its ever-growing aggregation offering.

“As we continue to navigate a period of strong commercial growth across Europe, collaborations with providers such as St8 allow us to continue expanding our distribution to new markets and players.”

Alex Zvezdochkin, COO at St8, said: “We are thrilled to announce the integration of Playson as our latest games supplier, which marks an important milestone for us.

“We’re always looking to bring the very best games studios to St8, and Playson absolutely fits into that category. The titles are now available to St8 operator partners alongside all the usual features and functionality, including our bespoke selection of thumbnails.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Playson goes live with St8 partnership to further expand European audience reach appeared first on European Gaming Industry News.

Continue Reading

Baltics

Evoplay expands Baltic presence with new Optibet collaboration

Published

on

evoplay-expands-baltic-presence-with-new-optibet-collaboration
Reading Time: < 1 minute

 

Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.

Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.

Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.

Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”

“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”

Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”

“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania