Gaming Innovation Group (GiG) has been awarded an authorisation and registration (homologation) for Peru, officially allowing it to partner with operators based in the newly regulated Latin American market, as GiG continues to grow its regulated market presence with over 29 complex regulated markets now available globally, on its revolutionary iGaming technology.

The accreditation process, which opened its doors earlier this year, marks an early entry for GiG that will allow it to serve a market expected to grow post regulation by up to 104%, up from €194m to €397m, in gross gaming revenue (GGR) over the next three years, according to H2 Gambling Data.

This new authorisation from the Peruvian authority, granted to GiG by Ministerio de Comercio Exterior y Turismo de Perú (MINCETUR) , and covers its award winning PAM, as GiG continues a long-standing commitment to regulated market expansion, reaffirming’s its position as a global leader for growth in highly regulated markets.

GiG’s Peruvian presence gained prominence with the announcement of the launch of Betsson Group’s Inkabet brand, in July, expanding on the successful partnership between the two, in regulated markets around the world.

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GiG is continuing to expand its presence in global regulated markets, and across Latin America, with its innovative iGaming platform, as its powerful, secure, and scalable platform offers operators significant opportunities for exponential revenue growth, with a suite of dynamic localisation features. Peruvian operators will benefit from GiG’s integration with leading content and payment providers, with advanced AI tools, DataX and LogicX, enhancing decision-making and rule-building processes. This balance of cutting-edge tools and best-in-class features have proven highly effective in increasing player acquisition and retention, highlighting GiG’s competitive edge in complex regulatory environments like Peru.

Claudio Caruana, General Counsel for GiG says; “The addition of the Peruvian authorisation to our ever expanding list of supported regulated markets continues to demonstrate the focus we at GiG have placed on legislation, providing the framework essential for sustainable and prosperous growth within the online igaming industry. We are delighted to be fully prepared to power new and potential partners with our award winning technology in the area.”

What opportunities has WA.Technology identified in the Peru market? Why was this an attractive expansion opportunity? 

The Peruvian market is an incredibly attractive opportunity for WA.Technology, for many reasons. The market is home to a large, fast-growing, tech-savvy audience that has an ever-growing disposable income available to enjoy gaming.

The Peruvian market is also no stranger to gambling regulation. Land-based casinos have been legalised in Peru since 1979; this legislation formed a solid foundation for many other LatAm markets to introduce similar regulations for brick-and-mortar venues.

Online regulations have been introduced much more recently, in October 2023, following approval from the regulator, MINCETUR. As you can imagine, this means that much of the population has a level of awareness of the different gambling products available to them.

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Another key factor is the growing usage of social media platforms among players. In Peru, social media usage has surpassed eight hours a day – this provides an important opportunity for operators to be able to establish communications with players and, ultimately, build brand exposure. Growing internet and smartphone penetration across the country also presents a huge opportunity for the growth and development of the gambling industry. It is estimated that smartphone penetration is approximately 1.2 phones per person, making the type of online gambling we’d expect in Europe and North America quickly available further south.

Why has now been the right time to enter Peru?

As they say, there’s no better time than the present! We already have a strong presence in LatAm. The introduction of regulations that govern the online gambling space in Peru has opened up new doors for us to expand our footprint across the region.

Peru’s regulatory framework makes this market the perfect opportunity for WA.Technology to bring our expertise to operators across this nascent market.  With more and more operators entering Peru (the last time I checked, there were 145 licence applications), we knew that there would be a demand for platform providers that can offer the full package of iGaming solutions. WA.Technology is perfectly placed to deliver exactly that.

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Our full spectrum of products and solutions – which includes WA.Platform, WA.Sports, WA.Casino, WA.Fantasy, WA.Affiliates and WA.Lottery – will allow sportsbooks and casinos across Peru to revolutionise the way they engage with bettors by facilitating new levels of personalisation and localisation.

How do you plan to stand out from the crowd? What are your key USPs for this market?

WA.Technology has three key aspects that will give us a true edge in the Peru gaming market, making us the best proposition available for operators. The first is that we are the only iGaming provider that fully understands the importance of localisation. We are a global business, but we act locally – as well as boasting nearly two decades on the continent.

In short, we are incredibly well versed in the intricacies of the LatAm market, and how best to navigate the unique gaming culture in Peru. We also have a team based in Trujillo, which gives us a solid base of operation and allows us to stay up to date on developments on the ground.

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The second aspect is the quality of the platform that we have. The WA.Technology is second to none; our products and solutions are highly customisable and scalable, each tailored to the unique needs of each of our partners.

We also offer best-in-class technology, backed by our team of top-level professionals, which utilises artificial intelligence to create the most efficient, streamlined products for our partners. This combination of expertise and cutting-edge technology gives WA.Technology an edge in the Peruvian market and allows us to stay ahead of any changing trends.

The final aspect is the support that we can offer to our partners. Operators are not just purchasing a product from WA.Technology; they are getting a full package of iGaming solutions. By partnering with us, operators will gain access to a wealth of knowledge and round-the-clock support that no other provider on the market can offer.

In addition to our platform, our partners also benefit from our team’s extensive gaming experience. Not only do they receive the full spectrum of support when launching and executing their growth strategies – but we’re also able to seamlessly integrate our best-in-class technology, no matter what the local tech challenges, as we understand LatAm better than anyone else.

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How will your previous experience in LatAm shape your Peru strategy?

Our experience in LatAm, and other markets around the world, has provided us with a deep pool of knowledge that will most certainly influence our value proposition and our ability to offer operators the best possible solutions based on their own unique requirements.

WA.Technology knows just how important localisation and personalisation are to creating stand-out experiences. This isn’t just applicable to LatAm, but rather to every market that is regulated. We are very fortunate that we can tap into our local team to ensure that we have a deep understanding of the cultural, social and economic dynamics of the market.

We know that in order to engage and retain players, we cannot offer a standardised set of products – each product and solution must be tailored, in collaboration with our partners, to allow them to achieve their company goals.

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What have been some of the biggest trends within the Peruvian gaming market? And how does WA.Technology plan to capitalise on these?

Something to keep in mind is that the Peruvian market is incredibly diverse, so it is hard to pinpoint a small number of trends that are shaping the market. But there are two which I believe should be mentioned: the first is the growth in provinces outside of Lima.

Lima, the capital city, has long been the centre of operations in Peru. But the city has become increasingly saturated, with many operators focusing their attention here.

In recent years, we’ve seen particular growth in cities such as Arequipa, Ica and Moquegua, and with that, significant technological advances and growing acceptance of gambling activities. This growth looks as though it will continue long into the future, which I believe will bring plenty more opportunities for expansion in Peru.

The second trend I’ve noticed comes down to players’ behaviour. The grouping in digital tribes is becoming much more noticeable, especially as we can analyse behaviours across different demographics.

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At WA.Technology, we have identified more than 40 different demographics of players and more than 60 different psychological biases that impact how players engage with gambling activity. With those insights, we can understand what stimuli can impact player behaviours and adjust our products accordingly.

WA.Technology’s commitment to compliance and social responsibility

WA.Technology is a dedicated B2B service provider that upholds a strong compliance culture and encourages social responsibility and responsible gaming. Our marketing efforts support partners in upholding ethical standards, reflecting a commitment to integrity, transparency and the well-being of the gaming community. WA.Technology encourages safe and responsible gaming environments by offering products and services that adhere to regulatory compliance and responsible marketing.