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European Gaming Congress 2024

Latin America

Salsa primed to showcase localised LatAm solutions at Perú Gaming Show




Salsa Technology is pleased to announce that it will be exhibiting at the pivotal Peru Gaming Show (PGS) 2024, which is being held at the Centro de Exposiciones Jockey, Lima, Peru, between June 12 – 13, 2024.

Visitors will be able to experience Salsa’s localised solutions at Stand #51, where the star team is on hand to answer questions around the offerings tailored specifically for the Latin American market.

There will also be ample opportunity to explore the enhancements made to the platform that are driving success and innovation in Peru and Brazil, among other regions.

Salsa Technology’s Strategic Alliance Manager, Gina Macheri commented: “We are very excited about exhibiting at PGS this year. Our main focus is on regulated markets, and following its recent regulation, Peru is a market with huge potential. At Salsa Technology, we offer 360 solutions ranging from PAM, content aggregators, and custom developments. As a global-Latin American company, we are able to provide services that allow our clients’ operations to truly grow and stand out from the competition”

Macheri will be spearheading the team in Peru and will be aided by Diego Mourglia, Chief Technology Officer, Eliane Nunes, Head of Marketing & Sales, and Diego Amarillo, Legal Manager.


7777 gaming

7777 gaming secures supplier license in Peru



7777 gaming has been granted a supplier license in Peru, marking a significant step in the company’s expansion across Latin America. Granted by the Peruvian Ministry of Foreign Trade and Tourism (MINCETUR), this new B2B license allows 7777 gaming to provide its online game content to locally licensed operators in the country. New legislation, which introduced a licensing system for online betting and gaming, came into force in Peru at the end of 2023, with the regulated market soon to go live.
7777 gaming is fully compliant with Peruvian regulations and will enable local operator partners to manage their entire product suite. The Peru B2B license for 7777 gaming is under its Gaming Innovation OOD company entity, registered by MINCETUR under license number PSV0208.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, stated: “7777 gaming has a proven start of successful offerings in Latin American markets, and we are thrilled to be fully prepared and ready to provide our services immediately in the regulated Peruvian online market.”
“Peru holds great potential as a market, and we are eager to support our partners in launching competitive online game content. Our portfolio of premium games will provide an enjoyable experience for Peruvian players.” added Shaterova.
7777 gaming has already received positive feedback from several of the biggest operators and platform providers in the Peruvian market and is currently working to integrate its games with Kaizen Gaming, Betsson, bet365, Apuesta Total, VirtualSoft, UniversalSoft, and others.
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Vicca Group is implementing Sportradar’s (NASDAQ: SRAD) all-in-one ORAKO sportsbook to power its sports betting business in Colombia. To deliver a modern wagering experience for customers of its Zamba sportsbook, the South American operator is leveraging ORAKO’s feature-rich and high-performance capabilities that scale in real-time and are optimised for intense data loads around popular betting events.

Driven by Sportradar’s advanced artificial intelligence capabilities, ORAKO’s technical components have been independently certified by Colombia’s market regulator, Gaming Labs International (GLI). This endorsement confirms that the systems powering the refreshed Zamba sportsbook adhere to local licencing and compliance requirements. Further, the GLI certification allows Sportradar to partner with any licenced sports betting business in the Colombian market.

The Zamba sportsbook is underpinned by Sportradar’s Managed Trading Services (MTS), a market leading trading and risk management tool, and features a comprehensive range of pre-match and live betting content from Sportradar’s premium sports partners which include major U.S. leagues including the NBA, NHL and MLB, as well as competitions from global soccer organisations such as CONMEBOL and UEFA.

Jacob Lopez, Senior Vice President Managed Sportsbook Services at Sportradar said: “Sportradar is well positioned to further Zamba’s growth ambitions in the dynamic Colombian market. ORAKO provides operators access to Sportradar’s full portfolio of betting products and services, providing them the ability to choose how to set-up their sportsbook. Combined with our team’s deep industry insights and unparalleled expertise, the Vicca Group now has the tools to provide an exciting, best-in-class sports betting experience to their customers.”


Enrique Amorocho, Business Development Manager at ZAMBA said: “We greatly value the state-of-the-art technology and innovation that Sportradar brings to the table via the ORAKO solution. Through our collaboration we can offer our customers a more advanced and exciting online sports betting experience with an expanded range of sports events and a greater variety of betting markets.”

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Latin America







Zitro held its Zitro Experience event on June 12th at the exclusive Villa Cosentino in Lima, Peru. The event was a unique opportunity to network in a relaxed atmosphere, while customers enjoyed a spectacular product presentation, followed by a fantastic musical performance.

“Our Zitro Experience event was the perfect opportunity to connect with our clients in Peru,” said Alejandra Burato, Zitro’s Regional Director for Latin America. “At Zitro, we have a strong commitment to the Peruvian market, and this event was a true celebration of our continued success in the country. We’ve been present in Peru for several years now, and our dedication is reflected in our constant investment of resources, the expansion of our team, and our gradual growth across gaming establishments in the country.”

At this edition of Zitro Experience Peru, the company presented a wide range of new products and games specifically designed for the region’s audience. Zitro offers Peruvian operators’ products with greater added value, characterized not only by the interconnected version of their machines in the same room (LAP) but also by the possibility of interconnecting machines in multiple locations, under a Wide Area Progressive (WAP) network. This product line allows operators to link Zitro’s premium WAP games, on the Altius Glare cabinet, across all their locations.


Zitro also presented games with proven performance in various markets worldwide in recent months. These include ‘Fu Frog’, ‘Fu Pots’, and ‘Billy the Pig’. Furthermore, the company unveiled its latest releases: ‘Energy Link’, ‘Drum Dynasty’, ‘Night Link’, ‘Hit Selection’, and ‘Epic Empires’.

In addition to these titles, Zitro also introduced the new ‘Mega Lounge’ concept. This designated area within the casino features a selection of Zitro games and machines interconnected with each other. All machines playing in the lounge simultaneously will contribute to a MEGA jackpot. When a player wins the MEGA, all machines will celebrate together, providing players with a unique communal gaming experience. ‘Mega Lounge’ allows operators to combine different Zitro games and cabinets under the same concept to offer an enhanced and diverse gaming experience, making it unique in the industry.

Sebastian Salat, Zitro’s President International, added: “Our Zitro Experience event has been a wonderful opportunity to meet, once again, with customers and friends and showcase the products we have developed for the market. This event will undoubtedly solidify our position as the leading casino supplier in Peru and further strengthen our achievements in the region. At Zitro, we are convinced of the enormous potential offered by this market, and therefore, our project focuses on continuing to grow in the country and across LatAm.”


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