Affiliate Industry
How Casino.org is helping players go beyond the hype
Gaming Americas takes a closer look at how the popular online casino affiliate is educating players and putting the power in their hands to find the best online casinos
Players are always looking for new casinos to play at and bonuses to claim. But in a market where there are literally hundreds of brands to explore, finding reputable sites that offer the experiences they are seeking is easier said than done.
While casinos spend big on branding and marketing, a lot of players turn to affiliate sites to get the lowdown on each brand so that they can decide if it’s the right casino for them or not. These sites also act as an additional layer of trust as players know they have already been vetted by the affiliate.
One of the most established and trusted affiliates is Casino.org which has been helping players to go beyond the hype being generated by casino brands and educate players in terms of what they need to consider before deciding to sign up and play at a site for almost 20 years.
The site has earned a reputation among players for the quality of its casino reviews. Each brand listed on the site is put through an extensive 25-step process to determine the score it receives including security and trust, games, bonuses, banking, mobile, localisation and customer support.
This is to ensure that all aspects of the player journey and experience are taken into account and so that the casino receives a fair score for what it has to offer.
Casino.org’s team of reviewers are always objective when putting a casino through its paces and is not afraid to highlight any areas where it has been marked down. This is because the site believes that transparency and honesty is key to fostering player trust.
Alexander Korsager, General Manager at Casino.org, says: “There remains a lack of trust between players and the online casinos they sign up to and play at, and that’s why we have developed such a comprehensive review process.
“We want players to be able to have all the information they need about a casino so they can decide whether it’s right for them or not. This means being honest about what is good and bad about each brand. Of course, we only list the top brands in each market.”
Beyond its casino reviews, Casino.org has built a comprehensive “learning hub” packed with articles, features, interviews and guides so that players can further educate themselves about playing at online casinos.
Topics covered include how to play casino games, how to gamble responsibly, how live dealer works and a vast FAQ section that answers some of the most common questions players have.
It’s also rolled out a dedicated video series that talks players through how to play the game of roulette including how to get started, six betting strategies and the difference between European and American roulette.
“Our learning hub has proved to be incredibly popular with players,” says Korsager. “It arms them with the knowledge and understanding they need to make the most of the time they have at an online casino, especially when it comes to playing games like blackjack and roulette.
“Player education is an area where we are looking to stand out and our learning hub is a very effective way of going about this.”
All of the content written and published by Casino.org – including its famous casino reviews – is produced by gambling experts. The team is made up of online casino players with deep experience and an unrivalled understanding of what makes for a good online casino.
This is a major factor in the affiliate’s rise to the top of the industry and why it is so deeply trusted by players in more than 100 countries across the world.
“Casino.org is on the side of the player and our team of experts ensure that we produce content that is detailed, accurate and correct, says Korsager. “Players come to us for our honest opinions and insights, and we can only deliver this because of the truly incredible team that we have in place.
“We have been supporting players on their mission to find new online casinos and bonuses for almost 20 years now and plan to be doing it for the next two decades and beyond.”
Amusnet has announced partnership with CasinoLandia, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration will focus on delivering in-depth reviews of the casino provider’s extensive selection of top-notch casino titles. It will also feature exclusive interviews with Amusnet’s C-level management, providing unique insights into the company’s vision and business strategy.
“We are thrilled to partner with a platform that embodies the innovative spirit and commitment to quality that we value at Amusnet. Looking forward to gaining positive results about CasinoLandia’s in-depth reviews, especially for our standout Coin Gobbler game, and can’t wait to bring even more engaging content to elevate the player experience,” Lillya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet, said.
“We are pleased to announce our partnership with Amusnet, a recognized leader in slot game development. At CasinoLandia, we highly value the outstanding graphic quality and innovative designs of Amusnet’s slot games. Their commitment to excellence aligns perfectly with our mission to provide top-tier gaming experiences. We look forward to a successful collaboration that enhances our offerings and benefits our players,” Nikola Miroslavov, Chief Operating Officer at CasinoLandia, said.
CasinoLandia is recognised for being a guide to online gambling, brimming with articles, analysis and detailed iGaming reviews. Their team is dedicated to creating thorough reviews of significant online slots, covering the best online casinos, emerging casino sites, the latest bonus promotions, software developers, crypto casinos, sports betting options and much more. CasinoLandia provides expert insights into how the mechanics of online gambling work but also helps players identify the best gambling destinations tailored to their needs and preferences.
The post Amusnet Announces Partnership with CasinoLandia appeared first on European Gaming Industry News.
UK-based top affiliate QiH Group has diversified into the online sports betting arena for the very first time ahead of the new Premier League season this Friday.
The new launch will cover four sports initially – horse racing, football, boxing and the NFL – across digital marketing channels Google, PPC, SEO, programmatic, Facebook, Snapchat and Twitter.
The launch will be led by the affiliate’s new-look Podium Bets brand, which showcases the best online sports betting operators alongside daily promotions, best odds guaranteed, and free-to-play games.
QiH capitalised on the intense interest during this summer’s Euro 2024 tournament to perform a successful soft launch of the sports betting division.
This culminated in the execution of 350 campaigns across paid channels, which delivered a prospect list of more than 25,000 sports customers and approximately 7,500 conversions.
Double trouble
The number of operator partners onboarded into QiH sports also more than doubled in the last two months, as the quality of the customer offering was improved and implemented.
QiH Group chief marketing officer David Murphy expects the new division to contribute 15% to revenue activity in FY ‘24/’25.
“The Euros were the launchpad of a long-held ambition for the company to expand into sports and it has been a fantastic success,” says Murphy.
“It is a strategic goal for QiH to deliver not just volume, but also quality, by targeting sports enthusiasts in quality channels while ensuring that our partners can jointly prosper in our vertical expansion.
“We are committed to providing sports fans with the same level of excellence and innovation that has defined our market-leading casino offerings.
“I am incredibly proud of our team’s efforts to expand into sports betting. This is just the beginning, and we have a lot more in store for end users and crucially, our operator partners,” Murphy concludes.
Sports-focused Podium Bets has gone straight into the QiH brand portfolio alongside premium casino offerings such as SlotsWise and StrikeWild.
Camilla Rodrigues, Affiliate Manager for Betrino, said: “Since partnering with Podium Bets at the beginning of this year, we’ve seen remarkable growth in our business. Their team has been exceptional in understanding our unique needs and crafting strategies that have yielded fantastic results. Thanks to their expertise, we’ve not only exceeded our initial expectations but have also been able to onboard more brands, further expanding our reach and success in this space.”
James Dominique, Affiliate Manager at Lottoland, said he’s been impressed with Podium Bets’ results in just a short amount of time: “We’ve recently launched with Podium Bets and have seen some fantastic results so far. Our account manager has been outstanding in onboarding our unique brand, which isn’t a typical sportsbook, and finding a way to make it profitable for us.”
The post QiH Group unveils full sports betting vertical ahead of Premier League kick off appeared first on European Gaming Industry News.
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, reports that Affilka by SOFTSWISS doubled its affiliate GGR in the first half of 2024.
Affilka by SOFTSWISS now powers over 375 brands, demonstrating stable growth in the first half of 2024 compared to the same period in 2023. Analysis of the product’s financial metrics reveals that the affiliate Gross Gaming Revenue (GGR) doubled during this time.
Additionally, the player deposits increased by 2.3 times, and affiliate payments demonstrated almost 60% year-on-year growth in the first half of the year.
The growing metrics indicate the increasing effect of affiliate marketing, which is set to gain even more demand with the development of iGaming. Recent trends in affiliate marketing include performance-based commission, an increasing focus on influencer relationships, and AI impact. Affilka’s by SOFTSWISS high degree of customisation and user-friendliness, combined with tailored features and intuitive design, resonates with users and enhances affiliates’ experience.
In the first half of 2024, over 65 thousand new affiliate accounts were registered, making up almost a quarter of all accounts on the platform. The indicator increased by 50.9% compared to the first half of the previous year.
New player registrations grew by 77% in the first half of 2024 compared to the same period of the previous year. In absolute terms, the metric exceeded 17.9 million over the period under analysis. The number of unique clicks on referral links surpassed 965 million, remaining relatively unchanged compared to the same period of the previous year.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “Recognising the vital role of affiliate marketing for success within the rapidly changing iGaming landscape, we put a lot of effort into offering exceptional service that meets our clients’ needs and anticipations. The current product performance reveals stable and continuous growth that underlines our dedication to innovation and enriching the user experience.”
The first half of the year brought outstanding recognition to the Affilka by SOFTSWISS team. The product took the Affiliate Software Supplier at the esteemed EGR B2B Awards 2024. The Asian gaming stakeholders recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS: Affiliate GGR Doubled in H1’24 appeared first on European Gaming Industry News.
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