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DraftKings Names Set Free Richardson Creative Director of NBA Culture

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Over the past two years, DraftKings has teamed up with hoops culture crafter Set Free Richardson to create an award-winning (2023 Clio Sports Bronze), multi-dimensional game plan that helped connect DraftKings to basketball culture through music, fashion, meaningful conversations with all-star athletes and celebrities, and more, amplifying the brand’s initiative to deliver fans more exciting offerings both on and off the court.

As we approach the 2024 NBA Finals, DraftKings is excited to announce Set Free as the brand’s first-ever Creative Director of NBA Culture. In this role, Set Free will be instrumental in continuing to drive fresh opportunities and ideas that engage basketball fans and further elevates DraftKings as an innovator within this space.

“Set Free has an incredible track record for bringing creative ideas, brands and people together with the purpose to connect to culture through art, fashion, music, sports and more,” said Michael Shonkoff, DraftKings Vice President of Brand Marketing. “We are thrilled to continue to work closely with Set Free in this newly created role to deliver elevated basketball experiences for our customers.”

Fans can expect more collaborations with artists, exclusive DraftKings hoops-inspired merchandise, events and more.

If you are interested in learning more Set Free’s role at DraftKings, or would like additional information about our NBA initiatives, please feel free to reach out.

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DraftKings Announces Intent to Launch Online Sportsbook and Casino in Alberta, Canada

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DraftKings announced its intent to launch its online sports betting and casino products in Alberta, Canada, pending licensure and regulatory approval. If granted approval, DraftKings Sportsbook and Casino intends to be available on the province’s anticipated universal launch date of July 13, 2026, as set by the AGLC.

“We’re excited about the opportunity to expand DraftKings’ footprint in Canada and bring our online sportsbook and casino experiences to customers in Alberta. With the anticipated launch aligning with the World Cup — hosted right here in North America — it’s a particularly exciting moment for sports fans in the province to engage with our platform,” said Greg Karamitis, Executive Vice President and General Manager of Sports at DraftKings.

Alberta would represent the second province in Canada where DraftKings operates mobile sports betting and casino products, alongside Ontario. It would also mark the 34th jurisdiction in North America where DraftKings offers online sports betting, and seventh with online casino.

Eligible Alberta residents can pre-register for DraftKings Sportsbook and Casino ahead of the expected launch.

The post DraftKings Announces Intent to Launch Online Sportsbook and Casino in Alberta, Canada appeared first on Americas iGaming & Sports Betting News.

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DraftKings Launches Online Sportsbook in Puerto Rico

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DraftKings has launched its online sportsbook in Puerto Rico, further expanding DraftKings top-rated product to sports fans across the island. DraftKings’ online sportsbook is available to Puerto Rico residents beginning February 23, 2026, following the recent opening of the DraftKings retail sportsbook at Foxwoods El San Juan Casino in November.

DraftKings’ online sportsbook is currently only available to residents of Puerto Rico. Eligible new customers must register in person at Foxwoods El San Juan Casino before accessing the online sportsbook. Once registration is completed on-site, local customers will have full access to DraftKings’ online sportsbook features, including same-game parlays, in-game wagering, and special odds boosts, across a wide range of sporting events and leagues such as MLB, NFL, NBA, and more.

Non-residents are not currently eligible to access DraftKings’ online sportsbook in Puerto Rico. However, visitors may place wagers in person at the DraftKings retail sportsbook located at Foxwoods El San Juan Casino.

“Puerto Rico has a passionate sports community and launching our online sportsbook allows us to meet fans where they are. With retail already live at Foxwoods El San Juan Casino, mobile represents the next step in expanding the DraftKings experience across the island—giving eligible local customers a seamless, exciting, and responsible way to engage with sports,” said Gregory Karamitis, DraftKings Executive Vice President and General Manager of Sports.

Responsible gaming remains a shared priority for DraftKings, the Mashantucket Pequot Tribal Nation, and Foxwoods El San Juan Casino. DraftKings offers a comprehensive suite of responsible gaming tools, including My Budget Builder and My Stat Sheet, available through the DraftKings Responsible Gaming Center to help customers play responsibly.

The post DraftKings Launches Online Sportsbook in Puerto Rico appeared first on Americas iGaming & Sports Betting News.

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PGA TOUR, DraftKings, ESPN launch PGA TOUR LIVE Betcast, the first all-day, watch-and-bet experience for golf fans

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A new era has arrived for golf bettors, as the PGA TOUR and ESPN are doubling sports betting coverage for the 2026 PGA TOUR Season with a first-of-its-kind watch-and-bet experience from sunup to sundown.

PGA TOUR LIVE Betcast presented by DraftKings will air on ESPN during 12 marquee PGA TOUR events throughout the year, beginning with this week’s WM Phoenix Open, Feb. 5-8 at TPC Scottsdale.

The Betcast at each event will air more than eight hours during each of the four days of play on the ESPN App, alongside the Main Feed, Featured Group and Featured Hole streams. With more than 400 hours in total across the 2026 PGA TOUR Season, the Betcast will feature golf-related betting discussion, live betting analysis, upcoming previews, tournament features (tournament winner, matchups, etc.) and more.

PGA TOUR LIVE Betcast, which debuted in the 2025 season with 50 hours of coverage across six events, is now presented by DraftKings. The expanded coverage brings fans interested in betting content more of the coverage they’re looking for, complete with detailed insights and informed analysis.

Jonathan Coachman will serve as host, joined by Matt Every and Michael Collins as the show’s analysts. Graham DeLaet, Jeff Eisenband, Steve Scott and Kevin Sylvester will offer additional hosting and analyst support, while Rick Gehman will contribute across the betting feeds throughout the season. Additional talent pending on a tournament-by-tournament basis.

Set to premiere this Thursday, Feb. 5, with the first round of the WM Phoenix Open, the Betcast will be available to fans throughout the 2026 PGA TOUR Season, continuing with The Genesis Invitational at The Riviera Country Club in Pacific Palisades and concluding with the season-ending TOUR Championship at East Lake Golf Club.

Scott Warfield, PGA TOUR Vice President, Gaming, said, “The PGA TOUR is pleased to present more than 400 hours of live betting coverage in 2026 alongside our collaborators at ESPN and DraftKings. Building on the success of last year’s feed, we are excited to further expand this season with the support of DraftKings and its world-class golf product, as fans will have a host of new betting markets and storylines to follow as they watch along with the broadcast.”

“Our collaboration with the PGA TOUR and ESPN reflects a shared, forward-looking approach to fan engagement,” said Stephanie Sherman, Chief Marketing Officer, DraftKings. “For those who see betting as part of their entertainment experience, by integrating our industry-leading golf offerings into PGA TOUR LIVE Betcast, we’re creating a more immersive, real-time way to follow the action from the first tee shot to the final putt, while fostering a sense of connection and community around the sport.”

Said John Suchenski, Sr. Director, Programming & Acquisitions at ESPN: “At ESPN, we want to provide fans with more access, insight and ways to connect with sports. The Betcast gives fans another option to engage with PGA TOUR LIVE and be an attraction to those who desire alternative ways to traditional feeds. We’re always discussing new and innovative approaches to golf coverage with the PGA TOUR, and these shows are the newest evolution of those efforts.”

DraftKings, ESPN and the PGA TOUR take responsible gaming seriously by promoting educational information and tools to help players enjoy sports betting responsibly. The DraftKings Sportsbook app offers consumers a number of responsible gaming tools, including My Stat Sheet, a gaming tool that gives players the ability to assess, track and interact with their personal gaming stats as well as limit setting, cool-off periods and self-exclusion.

The post PGA TOUR, DraftKings, ESPN launch PGA TOUR LIVE Betcast, the first all-day, watch-and-bet experience for golf fans appeared first on Americas iGaming & Sports Betting News.

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