Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
![zenni-optical-announces-partnership-with-esl-faceit-group-(efg)](https://recentslotreleases.com/wp-content/uploads/2024/05/136121-zenni-optical-announces-partnership-with-esl-faceit-group-efg.jpg)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
-
Africa5 days ago
South African Casino Hits R4 Million Jackpot on Mega Fire Blaze 3 Slots
-
Australia5 days ago
Regulating the Game Announces Dr Bo Bernhard as 2025 Conference Speaker
-
Africa6 days ago
Amusnet Announces Strategic Partnership with BetFounders
-
Balkans6 days ago
EGT is ready for another memorable Entertainment Arena Expo show
-
CGS Recife5 days ago
Salsa Technology wins Best Game Aggregator award at CGS Recife
-
Latest News6 days ago
Finnplay and Mindway AI Partner to Elevate Safer Gambling Practices
-
Brazil4 days ago
Salsa Technology Announces Thiago Valadão as Country Manager for Brazil
-
Evoplay4 days ago
Winpot.mx adds Evoplay to well-stocked game lobby