Innovative game studio Peter & Sons has today announced the expansion of its senior management team with the appointment of Lauryn Duncan to the role of Head of Sales and Marketing.

In her new role, Lauryn will be primarily responsible for new partnerships with clients across multiple jurisdictions that Peter & Sons is licensed. She will also be tasked with managing client relationships at every level of the collaboration from initial discussions right through to launch and ongoing account management.

Lauryn embarked on her slot game journey at Wazdan, spearheading the successful launch of many tier 1 operators. Her skills led her to Microgaming, a premier iGaming content supplier, where she undertook diverse roles encompassing sales, partnerships, and team management. Her most recent tenure at gaming powerhouse Games Global showcased her expertise in client onboarding across key markets in Europe and Canada.

Peter & Sons already has access to the largest regulated markets including the UK, Italy, Ontario, Sweden, Greece, and Denmark. Additionally, the studio is set to go live in Spain, Portugal, and New Jersey – allowing Peter & Sons to cater to the true powerhouses of the iGaming space.

Over the last couple of years, Peter & Sons has created some of the most spectacular slots and has become a challenger brand within the iGaming industry. To achieve this, the company has built a highly skilled team of artists, mathematicians, and musicians to create some of the most entertaining content that players have come to love.

Yann Bautista, Commercial Director and Founder of Peter & Sons, said: “We are absolutely thrilled to welcome to our family someone of Lauryn’s calibre. Lauryn is joining at a pivotal moment for Peter & Sons, as we continue to strengthen our partnership roster.

“In the last 12 months alone, we have integrated with more than 50 new operators and aggregators, including big names such as Playtech, IGT, Hub88, Reevo, Groove and AzureTech.

“Lauryn’s experience, network and passion for delivering excellence, coupled with the fact that we are perfectly aligned with our vision for the future of Peter & Sons, makes her the perfect candidate for this role.”

Commenting on her appointment, Lauryn Duncan, Head of Sales and Marketing, added: “This is a wonderful opportunity for me to be involved with Peter & Sons, which has fast become one of the most exciting slot game providers.

“This is an incredible opportunity for me to join forces with Peter and Sons, a company that is fast becoming one of the most exciting slot provider. After working with many studios, one develops a sense of what sets exceptional studios apart, and Peter and Sons has that unique spark of a company in its breakthrough stage.”