Alcohol and Gaming Commission of Ontario (AGCO)
Soft2Bet strengthens integrity monitoring with IBIA membership in Ontario
Soft2Bet, a leading casino and sportsbook platform provider, has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, Canada, following its licensing in the Canadian province.
Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company’s Ontario-focused brand Tooniebet.com will now feed into IBIA’s world-leading sports betting integrity monitoring platform before worldwide implementation in the coming months.
IBIA includes over 50 of the world’s leading sports betting and gaming companies, who operate over 125 sports betting brands. Soft2Bet’s decision to join the association further strengthens its own internal betting integrity protocols and IBIA’s position as the world’s leading sports betting integrity monitoring body.
David Yatom Hay, General Counsel at Soft2Bet, commented: “Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue. Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.”
Khalid Ali, CEO of IBIA, said: “Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product. The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators and for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.
IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 forecast to rise to 97% in2028. IBIA currently represents over 60% of the private sports betting operators licensed in the province. All online sportsbetting operators licensed in Ontario are required to be part of a betting integrity monitoring body.
IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022.
AGCO
Canada’s Ontario iGaming Market in 2026: Advertising Rules, Self-Exclusion and the Next Phase of Regulation
Ontario’s regulated iGaming market has moved beyond its launch phase. In 2026, the bigger story is no longer market entry. The focus has shifted to advertising oversight, player protection, and long-term regulatory credibility.
Ontario launched its competitive iGaming framework in April 2022. Since then, it has become one of North America’s most important regulated online gambling markets. Today, the province stands out not only for its size, but also for the way it is refining rules around compliance and responsible gambling.
Ontario’s iGaming market is entering a more mature phase
The market has already reached a significant scale. According to iGaming Ontario’s 2024–25 annual report, Ontario recorded C$82.7 billion in wagers and C$2.9 billion in gaming revenue during the fiscal year. The market also counted 50 operators and more than 2.6 million active player accounts by year-end.
These figures show that Ontario is no longer an early-stage regulatory experiment. It is now a large and established online gambling market. That matters because mature markets face different questions. At this stage, success depends not only on growth but also on visibility, public trust, and consumer safeguards.
Advertising rules are becoming more important in 2026
Advertising has become one of Ontario’s most important regulatory themes. Operators must still follow AGCO’s Registrar’s Standards for Internet Gaming, which set rules on marketing, inducements, and protections for vulnerable groups.
A new layer of scrutiny now adds to that framework. From January 1, 2026, Ad Standards began accepting complaints under the Canadian Code for Advertising of Gambling. This change gives the market a more visible complaint and review structure for gambling ads.
This development matters for several reasons. It strengthens accountability. It also shows that gambling regulation in Ontario is expanding beyond licensing and market launch. Regulators and industry bodies are now paying closer attention to how operators communicate with players and the wider public.
Ontario is entering a new stage of public scrutiny
As regulated gambling grows, public attention tends to shift. Early debate usually focuses on whether the market should exist. Later, it focuses on how the market behaves. Ontario now appears to be in that second phase.
Ad Standards’ review of gambling advertising complaints from April 2022 to April 2025 reflects that shift. In the early period, many complaints challenged the overall presence of gambling ads. Later, more complaints focused on the content of specific ads. Ontario also generated the largest share of gambling advertising complaints in the most recent period covered by the report.
That change suggests a more mature public conversation. People are no longer reacting only to the existence of the market. They are paying closer attention to how the market presents itself.
Centralized self-exclusion marks a major regulatory step
Ontario is also moving forward on player protection. In December 2025, the AGCO announced standards for a centralized self-exclusion program for iGaming. iGaming Ontario has also identified this initiative as a major strategic priority.
This step matters because it moves the system beyond operator-by-operator self-exclusion. A centralized model can create a more consistent approach across the regulated market. It also shows that Ontario is trying to strengthen responsible gambling tools in practical ways, not only through policy language.
For the industry, this signals a broader shift. Ontario is no longer focused only on market growth. It is also building the infrastructure needed for long-term oversight and safer play.
Strong channelization does not end the policy debate
Ontario has performed well on channelization. According to an AGCO-commissioned Ipsos study, 86.4% of Ontario online gamblers used regulated sites in early 2024. iGaming Ontario later reported an 83.7% channelization rate for 2024–25, noting that the change remained within the survey’s margin of error.
These numbers matter because they show that the legal market is attracting users away from unregulated alternatives. That is one of the main goals of a regulated online gambling model.
Still, strong channelization does not settle every issue. Once a regulated market captures most of the activity, expectations rise. Policymakers, media, and the public begin asking harder questions about advertising pressure, player safety, and the overall tone of the market. Ontario is now entering that stage.
Why Ontario matters for the wider Gaming Americas market
Ontario remains one of the clearest case studies in North America. It shows what happens after a successful market launch. Many jurisdictions still focus on legalization, licensing, and tax structure. Ontario shows that the next challenge is maintaining legitimacy once a market becomes large, visible, and commercially successful.
That is why Ontario deserves attention in 2026. The province is no longer trying to prove that regulated iGaming can work. It is showing how a mature market handles advertising oversight, public scrutiny, and stronger player protection measures.
The next phase is about credibility
Ontario’s next chapter will likely depend on balance. The market must remain competitive and attractive to operators. At the same time, it must show that regulation can support player protection and public confidence.
That makes Ontario one of the most important gambling regulation stories in North America this year. The biggest question is no longer whether the model works. The real question is whether the model can keep its credibility as the market grows and public scrutiny increases.
The post Canada’s Ontario iGaming Market in 2026: Advertising Rules, Self-Exclusion and the Next Phase of Regulation appeared first on Americas iGaming & Sports Betting News.
Alcohol and Gaming Commission of Ontario (AGCO)
AGCO issues $80,000 penalty related to dealer cheat scheme at Woodbine Casino
The Registrar of the Alcohol and Gaming Commission of Ontario (AGCO) has served Ontario Gaming GTA Limited Partnership (“Casino Woodbine”) with notice of a Monetary Penalty totaling $80,000, following allegations of a cheat-at-play and dealer collusion scheme at Toronto’s Woodbine Casino.
In April 2023, the Ontario Provincial Police Investigation and Enforcement Bureau (IEB), embedded within the AGCO, laid charges against five individuals. The charges follow an investigation into allegations that an electronic craps dealer at Woodbine Casino was in collusion with these patrons.
The AGCO’s Regulatory Compliance Branch subsequently conducted an in-depth compliance review to assess Casino Woodbine’s adherence to the Gaming Control Act, 1992 (the Act) and Registrar’s Standards for Gaming. The Registrar found that Casino Woodbine failed to detect or take appropriate action on available information to prevent the cheat-at-play and dealer collusion scheme, including:
- internal financial reports and emails indicating substantial and atypical losses from the electronic craps game over a six-month period of time, which were not effectively acted upon;
- table games supervisors were often absent from the craps table when suspicious gambling activities occurred;
- video surveillance recordings showing that the electronic craps game failed to follow required rules and procedures and lacked effective supervision;
- although Casino Woodbine had issued the dealer with seven procedural violations for inappropriately pushing dice to patrons before closing bets, the dealer was allowed to continue dealing electronic craps during that time.
Casino Woodbine fully cooperated with the AGCO’s regulatory review and has committed to addressing deficiencies.
Ontario’s gaming laws require casino operators to implement effective controls to limit the risk of criminal activity, including cheating and collusion between patrons and casino staff. In addition to these penalties, the AGCO will continue monitoring to ensure Casino Woodbine appropriately addresses their controls to better detect and prevent casino cheats and dealer collusion.
A casino operator served with a Notice of an issued Monetary Penalty by the AGCO has the right to appeal the Registrar’s action to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
Additional Information
The Registrar issued a Monetary Penalty for multiple alleged violations of the Act, which arise from non-compliance with the Registrar’s Standards for Gaming:
- Standard 4.3, paragraph 2, requiring operators to have adequate supervision in place to ensure adherence to required procedures, including rules of play.
- Standard 4.14, requiring that operators have mechanisms in place to deter, prevent and detect collusion and cheating;
- Standard 6.1 paragraph 1, requiring that operators conduct risk assessments to determine the potential for unlawful activities, including money laundering, fraud, theft and cheat at plays.
Alcohol and Gaming Commission of Ontario (AGCO)
Conference agenda set to shine light on Lotteries and Regulatory bodies at upcoming Canadian Gaming Summit
British Columbia Lottery Corporation (BCLC), Ontario Lottery & Gaming (OLG) and The Alcohol and Gaming Commission of Ontario (AGCO), are amongst the many leading Canadian lotteries and regulators that are set to take the stage at this year’s Canadian Gaming Summit, held at the Metro Toronto Convention Centre (June 14th – 15th).
With the Canadian Government establishing the provincial Crown Corporations, many companies such as BCLC and OLG, find themselves in the unique position of being a lottery as well as their own provincial regulators.
Across the conference agenda, representatives from crown corporations will be exploring the omnichannel experiences between lotteries and regulators and how this long standing relationship has positioned lotteries as a staple of Canadian gaming. Additionally, there will be a variety of wider panel discussions on topics such as First Nations business models, Canadian Law and the role innovative technology and improved regulations have in protecting players.
Kicking off the first day is an opening remarks segment by President & CEO of Ontario Lottery & Gaming, Duncan Hannay. Since launching Ontario’s first lottery in 1975, OLG has become an industry juggernaut in the Ontario market, responsible for the province’s lotteries, casinos and slot machines. As a member of the crown corporation and overseeing their in-house regulators AGCO, Hannay is the ideal speaker to present attendees with a comprehensive introduction to both lotteries and regulators.
Representatives from Lotteries and Gaming Saskatchewan and BCLC will explore compliance models and regulations as they continue to differentiate between provinces, in the opening keynote panel, “Collaborating for the Canadian gamer: comparing provincial models on compliance, RG, licensing and more”.
Both Marie-Noelle Savoie (Chief Compliance Officer, BCLC) and Steve Tunison (Vice President of Gaming, Lotteries and Gaming Saskatchewan), will also discuss the intricacies of being both a lottery and a regulator and explore the avenues in which the industry can utilize innovative technology and compliance regulations to further protect and benefit Canadian players. Regulatory expert Earle G Hall (Chairman, International Gaming Standards Association) will moderate the keynote panel.
Leading authority Saskatchewan Indian Gaming Authority (SIGA), have made waves within the Canadian industry as they perfected the Gaming Framework Agreement propelling themselves into the digital gaming space whilst also incorporating an innovative business model that continuously gives back to local communities.
Opening the second core day of the event with an exclusive keynote fireside chat “First Nations partnerships: the SIGA model in action”, SIGA representatives Patricia Cook (Vice President of Corporate Affairs) and Desiree Gervais (Vice President of Human Resources), will discuss the path which led to SIGA positioning themselves as a dominant force within the Canadian landscape and how to utilize regulatory frameworks to spur company growth, innovation and player satisfaction.
Rasmus Sojmark, CEO & Founder of SBC, said: “Despite the Canadian gaming landscape evolving so dramatically over the years, Crown Corporations have remained a staple of the industry. With many provinces taking different approaches to regulation, the Canadian landscape offers a unique perspective that many attendees can learn from as more provincial markets emerge.”
Additional lottery and regulatory experts will feature across the event on panels such as “Ontario – One Year Later”, which will feature contributions from Doug Downey (Attorney General of Ontario), Martha Otton (Executive Director, iGaming Ontario) and Dave Forestell (Board Chair, iGaming Ontario) and the panel “Bringing emerging technology and innovation to land-based gaming” in which Thy Prak (AVP Gaming Operations, SIGA) and Larry Flynn (Former SVP Gaming, OLG) will feature.
Furthermore, attendees will be able to hear from a variety AGCO representatives such as Christopher Hovius (Senior Counsel), Derek Ramm (Director Anti-Money Laundering) and Brent McCurdy (Deputy COO) and OLG representatives David Fraser (Senior Dir cGaming), Aaron GlynWilliams (Director, Social Responsibility), Catherine Meade (VP Community, Sustainability & Social Responsibility) and Sunil Chand (VP Cyber & Information Security).
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