BALTENT’s slots-focused brand says the platform will support tracking, reporting and scalable partner management in regulated European markets.

Slots-focused online casino brand SpinsFriends has partnered with NetRefer to power and manage its affiliate programme as it expands across regulated European markets.

SpinsFriends is operated by BALTENT and runs two brands, Spins and Aladins. The company said it chose NetRefer in part because the platform already had an integration with its platform provider, enabling faster setup.

Artūrs Sarma, CEO and Founder at BALTENT, said, “NetRefer already had an existing integration with our platform provider, which made the decision straightforward and allowed us to move quickly with the setup. As we scale, having clear reporting and flexible commission structures is important, and the platform gives us the tools to manage our affiliate programme in a structured and efficient way. The onboarding process was well supported, and the team guided us through each step, which made the overall experience smooth.”

NetRefer said the deployment includes its Data Ingestion API for structured data transfer and real-time visibility into affiliate activity, alongside reporting tools such as BI Analytics and Report Builder. The vendor also highlighted NetRefer CoPilot AI for performance insights and “Enhanced Tracking,” which it said combines bot detection and user agent details.

Yuliia Borshch, NetRefer’s dedicated Account Manager for SpinsFriends, said, “SpinsFriends is a brand with a clear focus on building a structured and scalable affiliate programme, and we’re pleased to support that with technology designed to deliver both clarity and flexibility. Our platform provides the tools needed to manage performance with confidence, maintain transparency across its affiliate programme, and adapt as requirements evolve. We look forward to working closely with their team as they continue to grow.”

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Agreegain has added Amusnet games to its aggregation platform through a partnership with IMK 365, the companies said.

IMK 365, founded in 2019, is an official reseller of Amusnet and said it now offers a portfolio of more than 240 titles across video slots, roulette, video poker, live casino games and keno.

Agreegain said the integration gives its operator partners access to Amusnet slots including 20 Golden Coins and Candy Palace, alongside other titles from the supplier.

Maria Afzaal, Senior Partner Manager at Agreegain, said: “We’re thrilled to announce our partnership with IMK 365 and the addition of content from Amusnet, a provider known for delivering high-performance, player-centric games. Bringing their diverse and innovative portfolio to our aggregation platform significantly strengthens our offering to operators worldwide.

“This collaboration not only enhances the variety and quality of games available through our network, but also underscores our commitment to partnering with industry leaders who share our vision for growth, reliability, and exceptional player engagement.”

Vasil Ganev, CEO at IMK 365, said: “We are pleased to announce our partnership with Agreegain, one of the leading aggregators of online casino games. By combining our commitment to delivering premium casino content with Agreegain’s professionalism and industry expertise, we are confident this collaboration will generate significant value and long-term success.

“We look forward to building a strong partnership and achieving outstanding results together.”

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Gaming Corps has partnered with UK betting operator the Tote, owned by the UK Tote Group, to launch a selection of its slot titles on the Tote’s casino platform.

The rollout includes the newly launched Paddy’s Payouts: Race for Riches, alongside recent releases Whole Lotta Honey and Wild Woof Returns.

The Tote said its casino offering features more than 1,500 titles. The operator also stated it has more than half a million registered customers, and that turnover on all Tote products has increased by 67% since 2019.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “The Tote is one of Britain’s most recognisable betting brands, with a history that stretches back nearly a century. Bringing our content to the Tote’s casino offering allows us to introduce our games to a highly engaged audience while working alongside a partner that understands the value of innovation and entertainment for its customers.”

Ian Nicholls, Head of Gaming at the Tote said: “As the Tote continues to grow, expanding our casino portfolio with engaging new content remains a key focus in order to meet our customers’ expectations. Gaming Corps offers a distinctive mix of themes and mechanics, and we are pleased to bring their games to our players as part of our ongoing platform development.”

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