partnerships
Relax Gaming increases Italian presence via Octavian Lab aggregation deal
Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.
Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.
This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.
Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.
Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.
“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”
Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”
The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.
Deal follows World Snooker Championship sponsorship and debut TV advertisement
UK challenger sportsbook and casino Midnite is accelerating its brand-building efforts by entering a partnership with Sky Media.
The agreement will see Midnite promoted via Sky Sports Racing and Sky Sports News.
Midnite will have regular slots throughout each week on Sky Sports Racing, with updates presented by racing broadcaster Tom Lee to provide viewers with an update on markets, odds movers and insights. The first Midnite slot is due to go live on Sky Sports Racing today (April 10).
Midnite will also become a channel sponsor of Sky Sports News in the 11pm to 5am period, starting in May. This agreement will see Midnite’s idents at the start of each show and between commercial breaks during the broadcast.
Midnite, launched in 2018 by Nick Wright and Daniel Qu, has accelerated its “above the line” marketing activity in the past few weeks, launching its first TV advertising campaign and signing a deal to become a partner of the 2025 World Snooker Championships.
Co-founder Wright said: “We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play.
“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.
“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We’re just getting started and there’s plenty more to come.”
The post Midnite ramps up brand-building activity with Sky Media partnership appeared first on European Gaming Industry News.
EveryMatrix online casino games content has gone live across five regulated jurisdictions with Caesars Entertainment, extending the technology provider’s reach in the regulated North American market.
EveryMatrix is now providing Caesars’ online casino players in New Jersey, West Virginia, Michigan, Pennsylvania and the Canadian province of Ontario with access to online casino games from its in-house studios, including Armadillo Studios and newly acquired Fantasma Games via integration with SlotMatrix. New game titles are now live across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
EveryMatrix, the industry’s fastest-growing iGaming technology provider, has secured commercial agreements with multiple tier-1 operators in the US, with delivery through SlotMatrix. This includes its first breakthrough aggregation agreement at the end of 2024.
SlotMatrix is the provider’s proprietary aggregation platform and the industry’s largest content library with more than 34,000 games from 350+ studios.
Using the full power of SlotMatrix, North American brands can offer their customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content, further enhanced by EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “We’re very happy to be live on Caesars’ digital platforms across multiple jurisdictions in the U.S. and Canada, including Fantasma Games content that has proven to be a huge hit with U.S. players.
“It is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself. We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase.”
“SlotMatrix is a casino aggregation platform not just with the largest portfolio of studios but also encompassing unique proprietary player engagement features that are a true game changer for brands, now available to Caesars’ online casino players.”
Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “Completing this launch with our partners at EveryMatrix marks another milestone for our online casino players. We’re pleased to enhance our online casino platforms with an expanded catalogue featuring a variety of these new titles, which we believe will provide our players with an even more engaging and enjoyable gaming experience.”
The post EveryMatrix completes iGaming content launch with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.
Cordish Gaming
Live! Casino & Hotel Partners with Signature Systems for Their New U.S. Gaming Property
Signature Systems Inc. (SSI), the multi-award-winning technology solutions provider known for their point-of-sale solutions, announced their continued partnership with Cordish Gaming. The newest casino hotel property in Bossier, Live! Casino & Hotel Louisiana, is the first to be running entirely on SSI hardware.
SSI has installed their point-of-sale technology suite, PDQ POS and more than 50 devices in Live! Casino & Hotel Louisiana. The state-of-the-art gaming facility has purchased tablets and SSI’s exclusive 3-in-1 kiosks, ensuring the best possible guest experience. SSI has also installed their brand-new mobile ordering suite in the property, a first for the POS provider.
Live! Casino & Hotel Louisiana marks the fourth Cordish Companies property to install PDQ POS since the partnership began more than three years ago.
Located in Bossier City, LA, the new property opened on February 13, 2025, and is among the premier gaming properties in the region, with more than 47,000-square-feet of gaming space and 549 hotel rooms. Live! Casino & Hotel Louisiana contains 10 food and beverage outlets, giving visitors to the casino a wide variety of options for meals, entertainment, and much more.
“Live! is among the most exciting brands in gaming, and our continued partnership with them has given us extra motivation to add exciting features that no other enterprise-level POS provider can compete with. This mobile ordering experience will be the first of its kind in the nation, with more PDQ POS properties adding it soon,” said John White, EVP/CIO at Signature Systems Inc.
The post Live! Casino & Hotel Partners with Signature Systems for Their New U.S. Gaming Property appeared first on Gaming and Gambling Industry in the Americas.
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