Compliance Updates
IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments
Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms.
IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS’s AI-driven Total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For You Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.
“The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe,” Lisa Utzschneider, CEO of IAS, said.
The new expanded measurement capabilities further help advertisers on TikTok by adding:
- New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers’ campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and lotteries, violent video games, combat sports, and youth content.
- Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement. IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers.
- Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.
- Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and Suitability Measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway and Panama.
“TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community,” Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, said.
The post IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments appeared first on European Gaming Industry News.
Australia
Former Star Entertainment Executives Mathias Bekier and Paula Martin Disqualified and Ordered to Pay Penalties
The Australian Federal Court has disqualified former Star Entertainment Group Limited executives Mathias Bekier and Paula Martin from managing corporations for six and seven years respectively and ordered them to pay pecuniary penalties for breaching their duties by failing to properly manage serious risks at one of Australia’s major casinos.
The Court ordered:
Mr Bekier, the former Chief Executive Officer and Managing Director, to pay a pecuniary penalty of $700,000 and disqualified him from managing corporations for six years.
Ms Martin, the former General Counsel, Company Secretary, and Chief Legal and Risk Officer, to pay a pecuniary penalty of $400,000 and disqualified her from managing corporations for seven years.
His Honour also ordered that Mr Bekier and Ms Martin pay 45% of ASIC’s costs of the proceeding.
The Court previously found that both Mr Bekier and Ms Martin breached their duties owed to Star Entertainment in relation to their handling of the risks associated with money laundering and criminal activity.
ASIC Chair Sarah Court said: “senior executives have a critical responsibility to identify, escalate and properly manage serious risks within their organisations.
“These failures occurred in a highly regulated environment and contributed to significant governance breakdowns at Star.
“Penalties of this scale reflect the seriousness of their conduct and send a strong message to other senior executives of listed companies that failures of this type are unacceptable.”
ASIC has an enduring enforcement priority focused on governance and directors’ duties failures.
In relation to Mr Bekier, His Honour Justice Lee said:
“Senior executives of casino operators, and public companies conducting enterprises pregnant with risks more broadly, must understand that failures of the kind established by the contraventions may attract substantial personal consequences.”
Further, in respect of Ms Martin he found that “the community is entitled to expect that a solicitor occupying such positions and having such responsibilities, within one of Australia’s largest casino operators, will display professional independence, accuracy and judgment of a high order. The conduct established … represented a very serious departure from those standards” and that
“Ms Martin knew of a miscellany of alarming information pertaining to [an overseas gambling junket] … She was required to report such matters to the Board but failed to do so. This is all the more concerning when considered against the backdrop of Ms Martin being the most senior solicitor employed by Star”; and that
“The more pervasive the failures of governance and culture become, the greater the obligation upon those entrusted with legal and risk responsibilities to insist upon compliance with legal obligations and proper standards of corporate conduct.”
The post Former Star Entertainment Executives Mathias Bekier and Paula Martin Disqualified and Ordered to Pay Penalties appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Kentucky AG Files Lawsuits Against Companies Allegedly Operating Illegal Betting, Gambling Platforms
Kentucky Attorney General Russell Coleman announced on Wednesday that his office has filed separate lawsuits against three online platforms he claims are operating without licenses and engaging in illegal sports betting and gambling.
The lawsuits were filed in Franklin Circuit Court against:
Kalshi, a prediction market platform, and its affiliates including Coinbase;
Polymarket, a prediction market platform, and its affiliates; and
VGW, an online casino platform with brands including Chumba Casino, Global Poker, and LuckyLand Slots.
The suits against Kalshi and Polymarket allege that they allow users to place wagers on game winners, point spreads and player statistics, and that they are doing business in Kentucky without a gaming license or following state regulations.
The suit against Kalshi states that it offers so-called “event contracts” on several topics; sports betting made up approximately 70% of its trading volume during a selected sample period in 2025.
The Polymarket suit states that the platform’s flashy advertisements on social media and elsewhere give the false and misleading impression that it is authorized to offer sports wagering under Kentucky law. The platform offers many of the same traditional sports bets as a licensed sportsbook.
“Kalshi and Polymarket are operating illegal sportsbooks in Kentucky and breaking our laws. These multi-billion dollar corporations and their legal fictions don’t pass the sniff test. As one of our state legislative leaders said it best, ‘If it looks like a duck and quacks like a duck’,” said Coleman on the suits.
The suits also allege that each company offers few or no resources to identify or seek help for a gambling problem.
The suit against VGW and its affiliates states that they allegedly operate unlawful sweepstakes casino websites that use two different types of virtual gambling chips.
The games on websites are designed to look and feel like slot machines and blackjack.
The alleged online casinos offer two types of chips: one free and one with cash value.
According to the suit, users pay real money for so-called Sweeps Coins, just as gamblers pay for poker chips at a real casino, or they can cash out their winnings.
“This company may use new technology and a new scheme to hide, but the reality is the same,” Coleman said on the suit. “Our Office has a duty to stop illegal gambling in Kentucky regardless of how it’s packaged.”
In recent months, Coleman has joined in national bipartisan efforts to regulate prediction markets.
The post Kentucky AG Files Lawsuits Against Companies Allegedly Operating Illegal Betting, Gambling Platforms appeared first on Americas iGaming & Sports Betting News.
Approval positions the supplier to distribute certified titles to licensed operators under Switzerland’s Federal Gambling Act.
PopOK Gaming has secured game certification for Switzerland’s regulated iGaming market, clearing the supplier to offer its online casino portfolio to licensed Swiss operators.
The company said the approval was granted under the Swiss Federal Gambling Act (Geldspielgesetz), which sets requirements around game fairness, security, and player protection. PopOK Gaming said it passed the necessary evaluations to meet local technical and regulatory standards.
According to PopOK Gaming, Swiss operators will be able to integrate an initial line-up including “high-volatility slots, unique artistic games, and instant games,” alongside mechanics such as animations and gamification features.
PopOK Gaming said the Swiss certification supports its broader European expansion strategy and that it is open to partnership discussions with licensed operators in the market.
The post PopOK Gaming secures Swiss certification to supply online casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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