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Playson celebrates further Portuguese growth in partnership with Lebull.pt

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Award-winning game provider supports the online casino operator in establishing top-tier position

Playson, the fast-growing digital entertainment supplier, has continued to strengthen its position in Portugal after securing a new commercial agreement with sports betting and casino operator Lebull.pt.

As part of the agreement, Playson has integrated a selection of its top-performing slots, including Coin Strike: Hold and Win, Power Crown: Hold and Win, and Diamonds Power: Hold and Win, with Lebull.pt’s platform.

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Lebull.pt first launched in the regulated Portuguese market in 2023 and recently announced Luis Figo, one of Portugal’s greatest professional football players, as its ambassador. Playson will continue to add more titles to the operator’s offering over the coming months, supporting the brands ambitious targets to further increase its market share in the regulated iGaming market.

This announcement adds to Playson’s recent success in Portugal and marks a significant progression in the supplier’s European growth strategy.

Blanka Homor, Sales Director at Playson, said: “We are pleased to gain further momentum in Portugal with Lebull.pt, adding some of our Hold and Win series to its portfolio.

“We have enjoyed a sustained period of growth in the thriving market as part of our expansion plans and we are delighted to help Lebull.pt strengthen its portfolio with our popular Hold and Win games.”

Tiago Pereira, Head of Portugal at Lebull, said: “Lebull.pt has enjoyed significant success since its launch last year and we are thrilled to add an esteemed provider like Playson to our list of partners.

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“Playson is known for delivering high-quality entertainment to players and is a real asset to our portfolio.”

The post Playson celebrates further Portuguese growth in partnership with Lebull.pt appeared first on European Gaming Industry News.

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Gaming Realms Appoints Lauren Bradley as Director of Account Management

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Gaming Realms, a leading provider of mobile-focused gaming content, has appointed Lauren Bradley as its new Director of Account Management, strengthening its growing team.

Lauren brings over a decade of iGaming experience to Gaming Realms, having held key leadership roles within the industry. Previously serving as the Head of Commercial at both Blueprint Gaming and Realistic Games, she has a proven track record of driving commercial success and strategic growth.

Before these positions, Lauren played a pivotal role in business development at Bede Gaming and honed her sales expertise as a Sales Manager at iSoftBet. Drawing upon her deep understanding of commercial success, Lauren will be instrumental in driving Gaming Realms’ continued expansion.

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Her strategic leadership will be key in sustaining the company’s recent impressive total revenue growth of 18%. Lauren’s appointment follows numerous other appointments as Gaming Realms expands its team to accommodate a surge in demand for its Slingo titles.

Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “We’re delighted to welcome Lauren to the team. Her acumen and experience will prove valuable in ensuring we meet our commercial aspirations, maintaining our trajectory of growth in both existing and emerging regulated markets.”

Lauren Bradley, Director of Account Management at Gaming Realms, said: “Gaming Realms is a dynamic and rapidly growing brand. I’m incredibly excited about the opportunity to contribute to its success and aid in the ongoing expansion.

“Supported by a roadmap of fresh entertainment experiences for players to enjoy and numerous new market entries and developments on the horizon, it’s an exciting time to be joining the team.”

The post Gaming Realms Appoints Lauren Bradley as Director of Account Management appeared first on European Gaming Industry News.

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Compliance Updates

CT Interactive Achieves A1 Certification for Greece

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CT Interactive has achieved A1 Supplier Certification in Greece, awarded by the Hellenic Gaming Commission. This significant milestone underscores the company’s strategic commitment to expanding its presence in regulated European markets. The A1 certification enables CT Interactive to offer its top-tier gaming portfolio to licensed operators across Greece.

Focused on enhancing the player experience, CT Interactive delivers a meticulously curated selection of games that have proven successful in the market, including titles like Win Storm, Lucky Clover, The Big Chilli, Chilli Fruits and many others. By prioritising quality and player satisfaction, each game is designed to provide immersive, engaging experiences.

Continuously evolving to meet player preferences and utilising cutting-edge technology, CT Interactive ensures a seamless and rewarding gaming journey. This commitment not only fosters long-term player loyalty but also reinforces the company’s dedication to creating lasting value while maintaining the highest standards of performance and entertainment.

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Betsoft Unveils Exclusive Adventure in Coins of Slotshammer – Hold & WinTM for SlotsHammer

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Betsoft Gaming has released Coins of Slotshammer – Hold & Win, a new 3×3 video slot crafted specifically for SlotsHammer. This branded title invites players to explore the mysteries of ancient Egypt, where treasures and timeless beauty come to life with dynamic spins and rewarding gameplay.

Featuring Betsoft’s enhanced Hold & Win mechanic, players can unlock exciting features by collecting BONUS and RA BONUS symbols. The RA BONUS symbols lock in place during the Hold & Win feature, while additional symbols reset the respin counter, creating extended opportunities for rewards. WILD symbols, appearing across all three reels, help complete symbol combinations, while the Chest of Gold offers a chance to activate the Hold & Win rounds during the base game, making every spin an engaging experience.

Fernando Van Velzen, Head of Account Management at Betsoft, said: “Coins of Slotshammer – Hold & Win showcases Betsoft’s dedication to delivering high-quality, exclusive branded content. It’s been a pleasure to collaborate with SlotsHammer to create a game that captures both the excitement of exploration and the innovation our players expect. We’re confident this release will resonate deeply with their audience.”

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George Merodoulakis, Group CCO of Campeόn Gaming, said: “We are thrilled to announce our latest project with Betsoft, underscoring the power of collaboration in driving innovation. Partnering with industry leaders like Betsoft enables us to deliver engaging, customized content to our players. By combining our strengths, we’re not only addressing the evolving demands of the market but also setting new standards for entertainment. We look forward to the exciting opportunities this collaboration will bring to our customers and partners.”

The post Betsoft Unveils Exclusive Adventure in Coins of Slotshammer – Hold & WinTM for SlotsHammer appeared first on European Gaming Industry News.

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