PENN Entertainment announced a new partnership with Birches Health, a leading online behavioral health services provider, to integrate new Responsible Gaming (RG) resources into its online gaming platforms, theScore Bet and Hollywood Casino. Patrons in the US now have access to RG focused content created by Birches Health and tailored to theScore Bet and Hollywood Casino users.

“Responsible Gaming is always our highest priority, and we’re thrilled to partner with Birches Health and expand the library of resources our players can access through our gaming apps. Birches is a leader in the behavioral addiction treatment space, and their curated content helps destigmatize gambling addiction and provides players information on identifying and treating problem gaming,” said Adam Kates, Vice President of Compliance at PENN Interactive.

Birches Health also offers specialized behavioral addiction treatments, including online counseling programs focused on sports betting and gambling, along with additional resources to support responsible play.

“PENN’s partnership with Birches Health showcases innovation in player protection at scale. We are excited to support them and their users with specialized content, educational initiatives and streamlined access to our specialized support services,” said Birches Health founder and CEO Elliott Rapaport.

Services, including problem gambling assessments, articles on responsible gaming, information on addiction counseling and more, can be found through the RG tools section of a player’s profile within the app, or by visiting this page.

PENN’s commitment to Responsible Gaming is deeply embedded across all levels of the organization. Under the leadership of its corporate RG Committee, PENN maintains a comprehensive RG framework that is continually evaluated and strengthened to ensure responsible gaming drives all decision making and remains top of mind.

Jackpot.com – an online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – has announced a new partnership with Birches Health, a leading national provider of responsible gaming resources and problem gambling support services.

As part of the collaboration, Jackpot.com will further integrate Birches Health resources into their platforms, including custom responsible play educational content and joint-marketing campaigns during Problem Gambling Awareness Month in March and Responsible Gaming Education Month in September. Jackpot.com now features direct access to specialized support from Birches Health for its lottery players through a dedicated landing page on BirchesHealth.com. Additionally, members of the Birches Health clinical leadership team will lead training sessions with Jackpot.com employees, review training materials, and provide consultation around responsible play policies.

“We are very excited to announce Jackpot.com’s partnership with Birches Health, especially ahead of Problem Gaming Awareness Month. When Jackpot.com launched it was the only online lottery courier to do so with an iCap Certification from the National Council on Problem Gaming. With Birches Health’s added level of responsible play protocols and educational resources, coupled with that of Jackpot.com’s, we are extremely confident in the platform’s ability to provide both a safe and fun experience for players,” Akshay Khanna, CEO and co-founder of Jackpot.com, said.

“We applaud Jackpot.com for leading the way and integrating educational resources and pathways to treatment directly into their platform. This partnership showcases the opportunities that exist to provide specialized support for players across the country,” Elliott Rapaport, CEO and founder of Birches Health, said.

Leading sports gaming research platform Props.Cash is expanding its responsible gaming efforts by partnering with Birches Health, a national provider of gaming education resources and support services. As Responsible Gaming Education Month continues, Props.Cash and Birches Health have announced plans for a dedicated integration of custom educational content and resources for responsible play on Props.Cash platforms. In line with the company ethos of helping educate and inform bettors, the partnership aims to instill and encourage sustainable, healthy behaviors.

“This partnership aligns with our unwavering commitment to our community by offering another ‘tool in the belt’ to ensure sports betting remains fun and safe. At the core, all of us at Props.Cash are sports enthusiasts, and it is imperative to have partners like Birches Health in order to make sure the joy of being a sports fan is always at the forefront, and there is a resource at anyone’s disposal to tap into should that enjoyment or relationship with sports betting ever come into question. Companies like Birches Health are creating accessibility and support for those in our industry who may need it, and we are proud to call them a partner,” said Michael Sansom, Vice President of Marketing at Props.Cash.

“We are excited to partner with a company like Props.Cash that over the years has developed a reputation for putting its customers first. Their research tools are impressive, and we’re looking forward to supplementing the offering with new elements that promote Responsible Gaming best practices,” Birches Health founder Elliott Rapaport said.