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SOFTSWISS Partners with Promising Newcomer Tornado Games
The SOFTSWISS Game Aggregator, a leading content hub for iGaming projects, announces a new partnership with Tornado Games. Recently, the flagship SOFTSWISS product celebrated a significant milestone of 20,000 games and continues to enrich its portfolio.
Tornado Games, an innovative game developer, creates engaging online slots that blend striking visuals and exciting gameplay with rich bonuses. Their range includes slots from classic fruit machines to exotic adventures. The top-performing games are Legions of Sparta, Texas Rangers, Book of Amun and others.
The studio stands out for its bespoke, player-centric approach. Tornado Gaming tailors its games to meet the specific needs of its clients and their audiences, offering a personalised gaming experience that goes beyond the standard.
This approach resonates with SOFTSWISS, which prioritises a client-centric strategy in its business. In support of this commitment, SOFTSWISS achieved a service satisfaction score of 8.6 out of 10 in 2023, according to a study by Kantar, a globally respected data analysis and consulting firm.
Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, comments: “The strength of our Game Aggregator in the iGaming sector is rooted in the depth and diversity of our game offerings. Partnering with studios with a bespoke approach, such as Tornado Games, enhances our portfolio. The Tornado Games team possesses significant industry expertise, and we eagerly anticipate their new creative proposals.”
Thaluana Muscat, Head of Sales at Tornado Games, remarks: “Our philosophy, ‘For Players, by Players’, steers the creation of games to meet a wide range of player preferences. We are thrilled that our partnership with the Game Aggregator now empowers us to reach even the most discerning players and opens up avenues for new business opportunities.”
The SOFTSWISS Game Aggregator demonstrates its effectiveness and popularity with clients globally, handling over 11 billion euro in total bets monthly since December 2023, and it is still expanding. It remains open to new collaborations with both providers and clients.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Betnacional
Playson strengthens Brazilian presence with Betnacional partnership
Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.
Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.
The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.
This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.
“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”
Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”
The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Jelli Express
ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS
Gambling in the USA
RubyPlay expands US footprint with West Virginia launch
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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