iGaming
Salsa unveils Gina Macheri as Strategic Alliance Manager to spearhead Latam expansion
Salsa Technology has unveiled Gina Macheri as Strategic Alliance Manager to spearhead the company’s expansion across Latam markets. Arriving with a wealth of iGaming experience, Macheri will focus on amplifying Salsa’s presence in key LatAm jurisdictions.
Salsa Technology’s Strategic Alliance Manager, Gina Macheri commented: “I’m joining Salsa Technology at the perfect time given the business’ prolific growth and as Latam continues to expand thanks to regulation. I cannot wait to play a core role in increasing Salsa’s presence in our main target markets.”
Leveraging her impressive background in strategic business development and integral growth, she’ll play an influential role in striking strategic partnerships. This week Macheri will be attending SAGSE Latam in Buenos Aires where the company will exhibit its cutting-edge technology and flexible solutions designed specifically to meet the demands of local markets. Besides being personally in charge of increasing Salsa’s footprint in Latam, Gina will also lead the setting up of a team of trade representatives to pave the company’s way to new markets such as Africa and Asia, among others.
Macheri steps into Salsa from Betconstruct, where she held the position of Regional Director, overseeing the comprehensive growth of the business. A proven track record and a deep understanding of the nuances of the iGaming space make Macheri a valuable addition. Prior to her time with Betconstruct, Gina excelled at esteemed gaming entities such as Ainsworth Game Technology, JVL Gaming Labs, and IGT.
“Gina’s talent and experience in strategic business development make her the ideal person to drive our progressive expansion efforts,” said the company Founder, Peter Nolte.
Caesars Entertainment
NetGaming Signs iGaming Partnership with Caesars Entertainment
NetGaming, a rapidly growing online casino content provider, today announced an iGaming partnership with Caesars Entertainment that will bring NetGaming’s portfolio of unique game content to Caesars’ online casino platforms, enhancing the entertainment experience for its players. Through this partnership, Caesars will integrate a wide range of NetGaming’s high-performing titles onto its iGaming platforms, including popular games such as Wicked Wins – Fortune Pick, Zeus’s Thunderbolt 5000, and American Wonder Reels.
The partnership underscores both companies’ commitment to delivering premium, engaging content to players in North America.
“We are thrilled to partner with Caesars, one of the most respected and prestigious brands in the gaming industry,” said Pallavi Deshmukh, CEO of NetGaming. “This agreement represents a significant milestone for NetGaming, as it allows us to reach a broader audience and showcase our great games that stand out for their innovation, quality, and player engagement.”
“NetGaming offers an impressive variety of titles that we believe will resonate well with our players,” said Matt Sunderland, Senior Vice President, and Chief iGaming Officer at Caesars Digital. “We’re committed to putting our players first and integrations like these add to our ambitions of offering them an elevated online casino experience they can’t find anywhere else.”
Caesars’ integration of NetGaming’s distinctive gaming titles, will provide its players with an even more diverse and immersive gaming experience across its iGaming platforms. The collaboration between NetGaming and Caesars is expected to go live in H2 2025, with additional game releases planned for the future.
Brazil
Meridianbet (GMGI) Shortlisted for Exclusive Sports Betting and iGaming License in Brazil
Meridianbet, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), announced that it has been shortlisted for an exclusive sports betting and iGaming license in Brazil.
The application, filed under request number 56.195.600/0001-07, positions Meridianbet among a select group of global operators who will be part of one of the most anticipated market launches in the global sports betting and iGaming industry.
The window for prioritized license applications in Brazil closed on August 20, 2024, with a total of 113 operators submitting their applications ahead of the deadline.
By securing its place in this priority group, Meridianbet has ensured that its license will be processed by January 1, 2025, which is the forecasted launch date for Brazil’s legal sports betting and iGaming market.
Meridianbet’s inclusion on this exclusive list underscores its status as one of the key players in the global gaming industry. With Brazil poised to become one of the world’s largest gaming markets, this license represents a significant opportunity for Meridianbet and Golden Matrix Group.
Meridianbet’s application includes both sports betting and iGaming (online casino) under Brazil’s comprehensive licensing regime, making it one of the few operators positioned to offer a full suite of gaming experiences to Brazilian players. The Brazilian gambling industry is forecasted to generate $34 billion in sports betting turnover by 2028, with an onshore gross win of $2.8 billion, according to a report by the International Betting Integrity Association (IBIA).
Aposta Ganha
Aposta Ganha files application for sports betting and iGaming license in Brazil
Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has completed its license application through the Betting Management System (Sigap) to operate within Brazil’s regulated market.
Gustavo Henrique, Grupo Aposta Ganha’s Legal Head, said: “These are strict security criteria, transparent and demanding responsibility, ensuring greater consumer protection and significantly contributing to the integrity of the market. This new phase fosters fair competition, and we are ready to follow all the procedures to obtain the license.”
Having been operating in the country for the past six years, from 1st January 2025, the company will embrace the opportunity to play a major role in Brazil’s new chapter under the rules of the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance. With operations in both Brazil and Mexico, the company has always complied with legal requirements, demonstrating to authorities, customers, and society its interest and capability to operate in a regulated market.
As a passionate advocate of Responsible Gaming, only players over the age of 18 years old can enjoy Aposta Ganha’s online platform. These strict legal requirements have always been a foundational feature of Aposta Ganha’s operations, even before the strict measures laid out in the ordinances of the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance.
Aposta Ganha is now eligible to commence its regulated operations from January 1, 2025, depending only on the SPA analysis to obtain the official license from the Brazilian government.
Grupo Aposta Ganha CEO, Elvis Lourenço:, added “We have built a trusted reputation in the gaming and entertainment market, in addition to respecting the current Brazilian legislation and integrity in betting. Today, we reinforce our commitment to customers and society to continue promoting entertainment that is ethical, safe, and socially responsible.”
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