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European Gaming Congress 2024

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Influx Solutions a complete iGaming digital marketing agency

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The year 2024 represents a revolution for the Brazilian iGaming market, one of the largest on the planet, due to the implementation of sector regulations. The expectation is that the main players in the world will seek to enter or expand investments in the country from now on. Thinking about meeting a growing demand, Influx Solutions was created, aiming to offer the best and most comprehensive coverage and advice to groups interested in gaining visibility and space in the competitive national market. Influx Solutions aims to become a powerhouse in the online and offline media management scenario. The mission is simple: drive your business to success through validated strategies focused on conversion and revenue.

From media management, paid traffic to legal aspects and specialized consultancy, the new player in the Brazilian market offers a wide range of services that complement each other, guaranteeing exceptional results on all fronts.

The new player was born in the hands of industry veterans, who over the last two decades have worked in the sector with a focus on performance and affiliation, but occasionally also meeting other demands in the digital market.

To meet this demand, professionals Alessandro Valente and Gabriel Moreira came together to deliver solutions for the regional iGaming market, through their knowledge and important network of contacts. With extensive experience in the sports marketing sector, Gabriel Moreira is one of the directors of Influx Solutions and believes that the company will be essential to the success trajectory of its clients in a dynamic market that requires the best practices to quickly achieve their objectives. “We are ready to help our customers through a successful journey in a sector that demands agility and constant innovation. Influx Solutions is the ideal partner for those looking to not only meet, but exceed expectations in such a competitive market”, explains Gabriel Moreira. Alongside Gabriel, Alessandro Valente, with years of experience on the national scene, also highlights the importance of a company with definitive solutions to shorten distances and boost results for those who are or intend to enter this market.

“Super Afiliados already served some customers who were looking for something beyond our core business, which is affiliation, but with this new front, we will have specialized and personalized service that should further improve our customers’ results and enable the acquisition of new business. ”

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European Gaming Congress 2024 (Warsaw, Poland)

Compliance Updates

MediaTroopers Obtains Maine License

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Digital marketing agency MediaTroopers has secured a temporary license from the Maine Gambling Control Unit to operate as an affiliate in the state. This marks a significant milestone for the company, enabling it to promote its licensed sportsbook partners in Maine.

Maine’s Sports betting legislation came into effect on July 31, 2022. It allows in-person betting at casinos and off-track betting facilities, as well as online wagering through platforms that are licensed by the state, including Caesars Sportsbook and DraftKings. The law also permits state tribes to offer statewide mobile sports betting and establish retail sportsbooks at gaming facilities.

Media Troopers is a leading provider of marketing and acquisition services to online betting and igaming operators in North America. With the addition of Maine, the company is now licensed in 14 states and active in 25 states, plus Ontario, Washington D.C., and Puerto Rico.

The addition of this license will allow Media Troopers to add Maine to its respectable list of states the company now operates in, including Michigan, Iowa, Indiana, Connecticut, New Jersey, and Pennsylvania. Obtaining the license in Maine coincides with Media Troopers’ North American coverage strategy, where the company invests considerable resources and efforts into establishing a presence for its clients in every state where sports betting and igaming are legal.

As Shmulik Segal, Co-Founder and CEO of MediaTroopers, said upon receiving the license: “Being on the ground in Maine is another huge milestone. But for us, the work has just begun. As in every new state we enter, it’s all about creating the right conditions to allow our clients to hit the ground running.”

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European Gaming Congress 2024 (Warsaw, Poland)

Segal also expressed optimism about prospects in Maine. “Receiving the Maine affiliate license is a testament to our team’s hard work and our commitment to obtaining all the relevant licenses – even when the licensing process is a big initial investment of time and resources. We believe in maintaining compliance and excellence in the igaming industry,” Segal remarked.

“Maine’s welcoming approach to sports betting provides an exciting opportunity for us to leverage our expertise and contribute to the growth of a responsible and dynamic market.” He added, “Our goal is to ensure Maine residents have access to the best and most responsible online gambling experiences, and we are eager to work with our partners to make this a reality.”

According to the American Gaming Association, it is estimated that about one in five adults plan to bet on the Super Bowl this year, bringing the total to nearly 68 million adults placing an estimated $23.1 billion in wagers (up from last year’s $16 billion). With the Super Bowl happening this weekend, this license will open up new opportunities for Media Troopers to reach a wider audience and capitalize on the excitement surrounding the event.

 

 

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European Gaming Congress 2024 (Warsaw, Poland)
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