Allora CRS
Light & Wonder Unveils Expanded Systems Integration with SHR Group’s Allora CRS Software
![light-&-wonder-unveils-expanded-systems-integration-with-shr-group’s-allora-crs-software](https://recentslotreleases.com/wp-content/uploads/2024/02/133094-light-wonder-unveils-expanded-systems-integration-with-shr-groups-allora-crs-software.jpg)
Light & Wonder Inc. announced the expansion of its integration services through a collaboration with SHR Group’s Allora CRS booking engine.
SHR’s Allora CRS software enhances the capabilities of hotel operators by offering advanced booking features that effortlessly integrate with Light & Wonder’s system-independent global loyalty platform, L&W ENGAGE. This integration allows operators to customize the customer experience more effectively by using a guest’s predicted revenue value to access exclusive member rates and offers, both through the booking engine and the call center, ensuring that the customer gets the right room, at the right rate, on the right day.
“This integration and advanced capabilities of L&W ENGAGE have significantly enhanced the experiences of our customers whose hotel encounters play a large role in the overall customer journey. We are excited to expand this offering, empowering our customers to elevate the guest experience and deepen customer loyalty,” Jon Wolfe, President of Global Systems and Service at Light & Wonder, said.
“Allora CRS has been an integral part of our success story. Together with the L&W ENGAGE platform, we offer a dynamic solution that is redefining customer engagement in the hospitality industry,” Dan Edmonds, Vice President of Casino Strategy & Solutions at SHR Group, said.
This integrated solution is now accessible to both potential and existing L&W ENGAGE and SHR Group customers.
-
Africa5 days ago
South African Casino Hits R4 Million Jackpot on Mega Fire Blaze 3 Slots
-
Australia5 days ago
Regulating the Game Announces Dr Bo Bernhard as 2025 Conference Speaker
-
CGS Recife5 days ago
Salsa Technology wins Best Game Aggregator award at CGS Recife
-
Africa6 days ago
Amusnet Announces Strategic Partnership with BetFounders
-
Balkans6 days ago
EGT is ready for another memorable Entertainment Arena Expo show
-
Latest News6 days ago
Finnplay and Mindway AI Partner to Elevate Safer Gambling Practices
-
Brazil4 days ago
Salsa Technology Announces Thiago Valadão as Country Manager for Brazil
-
Evoplay4 days ago
Winpot.mx adds Evoplay to well-stocked game lobby