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Gaming1: 777 joins forces with NoNoxa
777, one of our flagship brand, has signed a new partnership with NoNoxa, and both are set to embark on a joint mission centered around a shared steadfast commitment to responsible gaming.
On the other hand, NoNoxa is a premium operator-centric responsible gambling platform, which leverages advanced AI technology to enhance the detection and management of at-risk gamblers, while working alongside operators to ensure their regulatory compliance. With the help of NoNoxa and their cutting-edge data-based approach, 777 hopes to further develop their player protection by better identifying and mitigating risks of problematic behaviors. In light of the recent regulatory changes that have affected the gambling sector, and the subsequent impact of these measures on responsible gaming for the players, the group is more committed than ever to promoting healthier gambling habits at a sector-level and contribute to a safer and more responsible environment for all players.
With this partnership, 777 will also be able to draw from NoNoxa’s invaluable expertise to guarantee its full compliance with current regulations and ensure that the group is aptly prepared for any future regulatory changes.
NoNoxa will primarily concentrate their efforts on the Belgian and Dutch side of 777’s operations, but the common goal of both platforms is to eventually extend their collaboration to Switzerland and Spain.
Nilesh Patel, COO of NoNoxa, shared his delight at the announcement of this partnership:
“Gaining the trust and confidence of 777 is not just a milestone for us; it’s a testament to the strength and efficacy of our Responsible Gambling platform and it underscores the value we bring through our operator-centric approach. With NoNoxa, 777 will benefit from a fully tailored solution that will optimize their responsible gambling management. Our partnership is rooted in a shared vision to enhance player safety and promote a healthier gambling environment. Together, we are committed to improving the detection and management of problem gamblers, while minimizing harmful gambling. We could not be happier with this new collaboration.” Thibaut Collard, CCO of Gaming1, underscored the importance of efficiently detecting and reaching out to players prone to problematic behavior:
“The sector faces challenges, particularly in relation to illegal gambling, in terms of providing a sufficiently protective framework. Effective detection is an important aspect of regulated gambling. The legal framework enables us to analyze player activity to detect any risks as quickly as possible. We contact the players concerned so they can be made aware of the risks and moderate their behavior. Taking charge of this direct contact is the most effective form of prevention for responsible gambling.”
At Gaming1, we place responsible gaming as one of our absolute top priorities. This partnership between 777 and NoNoxa represents yet another step further in our strive to provide a safer and healthier gaming environment for our players. We are delighted to be able to rely on NoNoxa’s expertise and proactive approach to responsible gambling, and we are certain that it will allow us to reach the next level of player protection.
VIP Play has announced that its CEO, Les Ottolenghi, will deliver a featured keynote at the AI4 2025 Conference in Las Vegas on August 13. The presentation, titled “Real-Time AI at the Edge: How Data Velocity Is Redefining Consumer Engagement,” will focus on how next-gen & AI technologies are transforming real-time player interaction and reshaping the future of gaming and entertainment.
Ottolenghi, a pioneer of innovative & disruptive technologies across various industries, recently transitioned from his role as Chief Commercial and Transformation Officer at Lee Enterprises to lead VIP Play, a tech-forward company applying real-time data modeling and predictive analytics to personalize engagement in high-velocity digital environments such as online gambling.
At AI4, Ottolenghi will unveil the Information Refinery Model—a strategic enterprise framework designed to deliver scalable, intelligent experiences in milliseconds. This model draws on Ottolenghi’s leadership in gaming technology, as CIO of Caesars Entertainment, Las Vegas Sands, and Codere Inc, and his role in co-founding the Blackfire Innovation Center, a hub for gaming and hospitality technology innovation.
“Gaming and tech executives understand that speed is the new currency of engagement. This keynote at AI4 is about how real-time systems, intelligent automation, and predictive modeling can unlock new revenue and retention models—across gaming, media, and beyond,” said Ottolenghi.
AI4 is one of the most respected global forums for applied AI, drawing enterprise leaders, technologists, and venture-backed innovators. Ottolenghi’s talk is expected to provide immediate, actionable insights for CTOs, product leaders, and strategists seeking to deploy real-time AI at scale, particularly in high-frequency industries such as gaming, streaming, fintech, and mobile.
The post VIP Play CEO to Deliver Keynote at AI4 2025 Conference appeared first on Gaming and Gambling Industry in the Americas.
betting industry
Sports Betting’s First Contest Docuseries Returns for a Second Season with More Contestants, More Drama, and $14.2 Million on the Line
VSiN, The Sports Betting Network, announced it will air the second season of the betting industry’s first docuseries to bring viewers behind the scenes of the world’s biggest legal betting contest. “Circa Survivor: The Quest for $14.2 Million” debuts its first episode Tuesday, August 5 at 9 p.m. ET/6 p.m. PT on VSiN.com and YouTubeTV.
Produced by Longball Productions, the sports betting docuseries follows contestants as they navigate the 2024 Circa Sports Circa Survivor Pro Football Contest – the largest sports contest of its kind in the world – with a prize of $14.2 million. The show captures the excitement and drama of this high-stakes contest, as well as the characters involved, to see who will win a winner-take-all prize. This year features familiar faces and new contestants alike, including celebrity sightings such as Dana White and Greg Maddux.
Hosted by sports betting venture Circa Sports, Circa Survivor requires contestants to walk through the door to sign up, giving the docuseries filmmakers access to sports betting enthusiasts nationwide. Contestants then make their weekly picks through a local proxy service or in person, where producers follow the thrills and agony of this wild ride through the pro football season. The series features a vast array of characters and incredible stories, including fan favorites and players that viewers will love to hate.
There will be a total of ten episodes in this season.
The post Sports Betting’s First Contest Docuseries Returns for a Second Season with More Contestants, More Drama, and $14.2 Million on the Line appeared first on Gaming and Gambling Industry in the Americas.
The latest slot game from Galaxsys takes players on a mythological journey through nine Norse realms, offering unique bonuses, free spins, and up to 7000x wins.
Galaxsys, the award-winning games developer, proudly announces the launch of its new slot title: Gates of Asgard: Nine Realms.
Rooted in Scandinavian mythology, Gates of Asgard: Nine Realms invites players on a journey across the nine legendary realms of Norse lore. The game centers around a mystical squirrel character, Ratatoskr, who travels through nine distinct realms, each offering unique bonuses triggered by the special Seed Symbol.
From the mortal lands of Midgard to the divine gates of Asgard, each realm offers distinct mechanics—such as free spins, wild reels, and explosive multipliers—that boost engagement and elevate win potential, with a maximum payout of up to 7,000x.
As Galaxsys marks its fifth entry into the slot vertical, the studio continues to build a diversified portfolio, blending narrative depth, innovative math, and striking design.
Vigen Safaryan, Chief Product Officer at Galaxsys, commented: “This launch is another important milestone in our journey. Our goal has always been to design games that stand out for their mechanics, storytelling, and playability. With each new title, we’re building a slot portfolio that represents the energy and ambition behind the Galaxsys brand.”
While Galaxsys continues to lead in the crash and instant game categories, the studio is quickly gaining ground in slots by bringing fresh themes, flexible bonus systems, and fast-paced UX features that today’s players expect.
The game is now live and available for Galaxsys’ global network of partners.
The post Galaxsys Expands Its Slot Portfolio with Gates of Asgard: Nine Realms appeared first on European Gaming Industry News.
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