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International Game Technology PLC

IGT Signs Licensing Agreement with Maryland Lottery

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International Game Technology PLC announced that it has signed a licensing agreement with the Maryland Lottery and Gaming Control Agency (Maryland Lottery) for IGT’s patented Cash Pop draw-based game. The Maryland Lottery expects to launch Cash Pop in May 2024 with four daily drawings at multiple price points from $1 to $10.

“The Maryland Lottery is always excited to launch new draw games, and IGT’s Cash Pop will be a novel addition to our portfolio. We’re confident that the 1 in 15 odds of winning a single ‘Pop’ will resonate with our existing players, and the gameplay is easy to understand, which will help us engage a new generation of players,” Kate Airey, Director of Product Development for the Maryland Lottery and Gaming Control Agency, said.

“This licensing agreement between the Maryland Lottery and IGT for our proprietary Cash Pop game builds upon our strong momentum expanding the reach of this exciting game. Cash Pop has yielded significant sales in jurisdictions where it’s available, and we believe it will enhance Maryland Lottery’s draw game portfolio with its simplistic and flexible gameplay features that players readily embrace,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.

Cash Pop gives players the ability to strategize their wager and create their own personalized experience every time they play, which has proven to be highly engaging among players where Cash Pop is offered. Players wager one or more numbers from 1 to 15 and then select a wager amount of $1, $2, $5, or $10 per number. The player can also choose how many consecutive games to play. When the wager is placed, the terminal randomly assigns the value of the prize to be won if the number is matched, which produces a “two games in one” aspect to the game. Lotteries can also choose the frequency of the draws according to their needs, but each draw will be a single number from 1 to 15. Cash Pop has proven to be a solid sales producer with average weekly per capita sales of $0.10 across the US in the first quarter of 2023.

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British Columbia Lottery Corporation (BCLC)

IGT Launches its Second Omnichannel Wide Area Progressive Game in Canada, Money Mania Slots

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International Game Technology PLC announced that it recently launched its second omnichannel Wide Area Progressive (WAP) game for Canada, Money Mania slots. The game is currently available on British Columbia Lottery Corporation’s (BCLC) PlayNow.com site and at 22 BCLC-governed casinos throughout British Columbia. IGT is the only supplier in the world to offer omnichannel jackpot games with shared jackpot liquidity across the land-based, online and mobile versions of the games.

“We know our players love the excitement that the Powerbucks games offer, so BCLC is thrilled to launch IGT’s Money Mania – another title that draws upon the same opportunity for cross-channel jackpots. Both BCLC and IGT are passionate about bringing innovative games to players and fueling responsible growth in the industry. We also recognize that BCLC is in a unique position with our ability to offer cross-channel experiences for players. Whether players choose to play Money Mania at the casino or online, we’re confident this is another game they’ll love,” said Dan Beebe, BCLC Chief Operating Officer.

IGT’s Money Mania is a proven multi-level progressive (MLP) game that features player-favorite game mechanics and multiple base-game themes. The game includes a $100,000 top-level “Money Jackpot” and a fast-growing, fast-hitting second-level WAP jackpot – “Mania Jackpot”. With a jackpot-reset value of $4000, the game’s “Mania Jackpot” is designed to hit frequently, especially with land-based, online and mobile gameplay all simultaneously feeding the jackpot meter.

“IGT’s Money Mania omnichannel WAP game is designed to frequently deliver mid-to-large-size jackpots, drive cross-channel gameplay and engage BCLC players online and in casinos. Like Powerbucks, IGT’s Money Mania is at the forefront of jackpot innovation and supports IGT’s commitment to and leadership in omnichannel content and innovation,” said David Flinn, IGT SVP Sales, Canada, South and Central America.

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BCLC was the first gaming operator in the world to offer an omnichannel jackpot game when it partnered with IGT for the 2016 launch of Powerbucks slots. Since then, IGT’s Powerbucks has remained one of the top-performing games in Canada and has minted more than 50 millionaires across the country.

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International Game Technology PLC

IGT Partners with Monarch Casino & Resort Inc.

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International Game Technology PLC announced that it expanded its sports betting footprint in Nevada and Colorado through an IGT PlaySports technology and services agreement with Monarch Casino & Resort Inc. Per the agreement, the award-winning IGT PlaySports platform and trading advisory services are powering retail and mobile sports betting at Atlantis Casino Resort Spa in Reno, Nev. and Monarch Casino Resort Spa in Black Hawk, Colo.

“We’re excited to introduce Atlantis and Monarch Black Hawk patrons to elevated sports betting entertainment via our new IGT PlaySports-powered retail and mobile sportsbooks. IGT PlaySports’ technology stack is widely known as one of the most versatile B2B sports betting technology stacks in the US, and we believe we now have the ideal sports betting offering to drive incremental player engagement and value at both of our award-winning properties,” said Steve Mikkelson, Corporate Director of Race and Sports for Monarch Casino & Resort Inc.

As part of this new collaboration, Monarch Casino & Resort Inc. has launched all-new mobile sportsbook apps, Atlantis NV Sports and BetMonarch – Colorado, that utilize IGT PlaySports technology.

“IGT PlaySports is delighted to partner with Monarch in the modernization of their sports betting offerings in Nevada and Colorado. We look forward to helping them attract new players and deliver world-class retail and mobile sports betting that is aligned with local market opportunities and player preferences,” said Joe Bertolone, IGT SVP of Sports Betting.

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Don Feeney Award for Responsible Gambling Excellence

IGT Leader Honored with Responsible Gambling Excellence Award from NCPG

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International Game Technology PLC announced that Jade Luchauer, IGT Senior Manager Global Sustainability, recently won the Don Feeney Award for Responsible Gambling Excellence at the National Council on Problem Gambling’s (NCPG) 2024 National Awards. Held in conjunction with NCPG’s National Conference on Gambling Addiction & Responsible Gambling, the National Awards honors individuals and organizations from across the world for their work on problem gambling and responsible gambling.

“Jade Luchauer is a respected responsible gaming expert who exhibits a thoughtful, forward-looking, strategic approach to responsible gaming within IGT, among gaming industry peers, and for our customers and their players. Jade has a profound ability to educate, guide awareness, drive change and take action to continuously raise the standard for responsible gaming best practices. IGT congratulations Jade on her well-deserved Don Feeney Award for Responsible Gambling Excellence,” said Wendy Montgomery, IGT SVP Marketing, Communications and Sustainability.

Throughout Luchauer’s 10-year career at IGT, she has made many significant contributions to the company within the areas of responsible gaming and community relations. She routinely partners with the NCPG on its educational campaigns and brainstorms new, creative ways to demonstrate IGT’s support, while encouraging conversations about responsible gaming. Earlier this year, Luchauer coordinated and hosted a roundtable discussion at ICE London that brought together relevant industry stakeholders to discuss issues related to responsible gaming and sustainability. It was under her guidance that IGT became accredited in responsible gaming across all business segments by both the World Lottery Association and the Global Gambling Guidance Group, which she now works to maintain through frequent assessments.

Additionally, Luchauer is routinely asked to speak at global industry events, works to uphold and gain new responsible gaming certifications for IGT, and creates awareness of the company’s Responsible Gaming Policy, Responsible Gaming Brochure and the Advertising and Marketing Code of Principles. Luchauer is also a charter member of the International Center for Responsible Gaming (ICRG) Lottery Membership and board and multi-committee member of the Rhode Island Council on Problem Gambling. She also currently sits on American Gaming Equipment Manufacturer’s Responsible Gaming Committee, American Gaming Association’s Responsible Gaming Committee, ICRG’s Conference Planning Committee and NCPG’s Nominations Committee.

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