Brad Cummings
PlayAGS Partners with EQL Games
PlayAGS Inc. announced a partnership with EQL Games, a leading iLottery supplier and content aggregator. AGSi, AGS’ Interactive division, will partner with EQL Games to provide its robust library of unique and engaging real-money online games to U.S. and Canadian iLottery players.
“We are excited for the opportunity to break into new territories and make our innovative and high-performing games seamlessly available to EQL Games’ vast network of lottery clients. EQL Games has a well-earned reputation for being highly discerning when it comes to choosing game studios, so this partnership is a testament to our growing talent and success in the iGaming industry. We can’t wait to collaborate and contribute to their innovative vision, working together to deliver high-quality content to the iLottery space,” said Zoe Ebling, AGS Vice President of Interactive.
The aggregation deal, which was consummated at ICE London 2024, strategically expands the reach of AGS’ high-performing online content catalog to the growing North American iLottery market. Through EQL Games’ iLottery aggregator, AGSi will introduce proven game titles like Mega Diamond, Rakin’ Bacon Deluxe, and Capital Gains to the lottery market and develop new titles built specifically for the iLottery player.
“We are really thrilled with the opportunities this partnership affords EQL Games, AGS, and most importantly, our current and future lottery clients. Our aggregator is already setting a new bar for quality and innovation when it comes to digital lottery content and adding AGS to the mix raises that bar even more. We look forward to soon adding AGS to our growing list of studios who have launched lottery products with digital lotteries through EQL Games,” said EQL Games CEO Brad Cummings.
Brad Cummings
EQL Games to Supply iLottery Games to Virginia Lottery Through Industry-leading Content Aggregator
EQL Games has partnered with global aggregation leader and NeoGames company, Pariplay, to provide the Virginia Lottery, through an agreement with NeoPollard Interactive, with a series of eInstant iLottery games for their industry-leading digital platform. These games are delivered to Virginia Lottery players through Pariplay’s Fusion aggregation platform, which has been integrated with EQL to provide access to EQL’s portfolio of eInstant games and studios. The first game, Drop It! developed by Greentube, launched on March 21, 2024, and will be followed up with more games this year.
“As the Virginia Lottery’s newest online content provider, EQL is contributing to the expansion of our iLottery games portfolio. EQL Games’ platform allows us to access games from studios across the world, featuring game mechanics that support our ongoing strategy of acquiring new players and those looking for fresh, new gameplay experiences,” Scott Kenyon, Director of Marketing at the Virginia Lottery, said.
Ongoing, EQL Games will supply the Virginia Lottery with iLottery games from its growing stable of aggregated game studios. The EQL platform is currently operating in lotteries across two continents and will be live in at least seven lotteries across three continents by the end of 2024.
“EQL Games looks forward to partnering with the Virginia Lottery on these exciting initiatives. Our content is changing the way digital lotteries are looking at new games. We can now supply them with games from leading studios across the world and, as a result, Virginia players will now have options that will entertain them like never before,” Brad Cummings, CEO of EQL Games, said.
Rising star lottery content supplier uses Continent 8’s powerful Public Cloud in Michigan and security solutions in fast-growing US market
Continent 8 Technologies, the award-winning managed hosting, connectivity, cloud and security provider to the global online gambling industry, has added EQL Games to its growing network of customers in North America.
A pioneer in the live sports lottery games category and creator of the first lottery-only aggregator for United States markets, EQL Games will use the powerful Continent 8 Public Cloud to launch its content on the Michigan Lottery’s digital platform. The lottery content supplier has also opted for Continent 8’s cutting-edge SIEM & SOC security solution, benefiting from a comprehensive offering that deploys a 24×7 highly trained team to investigate security alerts in a timely manner.
When selecting a technology partner, EQL Games was impressed by Continent 8’s commitment to the United States market, where the global IT business is now live in 26 states and counting. In addition, Continent 8’s security solutions, including its market-leading DDoS protection, which is tailored to the iGaming and iLottery industry and comes as standard with Public Cloud, was a key factor.
Continent 8 has taken an ambitious first-to-market approach in North America. The company expanded its solutions in Michigan in September of 2022 with the first regulated Public Cloud offering in the state after being accredited by the Michigan Gaming Control Board (MGCB).
“We are delighted to have been selected by EQL Games to provide our cloud and security solutions to support their ambitious growth plans in the United States,” the Chief Commercial Officer for Continent 8 Technologies, Brian Koh, said. “Our first-to-market approach combined with our product offering and unrivalled industry experience meant that EQL Games felt we were the best fit for its requirements.”
“Continent 8 has built a very strong reputation over the past 25 years for the infrastructure solutions they provide to the larger gaming industry,” the founder and Chief Executive Officer for EQL Games, Brad Cummings, said. “This experience and track record made it clear Continent 8 is the right partner for us as we grow our business. We have a big vision for what EQL Games can accomplish as a lottery content supplier, and with the support of partners like Continent 8, I am more confident than ever in our ability to realize that vision.”
Continent 8’s Public Cloud offers a multi-tenanted, scalable and resilient IaaS platform that lets customers host infrastructure, containers, data and network edge services. While its security solutions are designed for a multi-layered approach and includes DDoS and WAAP protection as well as MDR/EDR and SIEM/SOC solutions.
The Continent 8 team will be at SBC Summit North America from May 9 to 11, 2023, at Booth A140 to discuss the company’s award-winning global solutions.
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EQL Games has signed an agreement with Australian game studio ReelPlay to provide iLottery content to North American lotteries.
EQL Games’ proprietary RGS technology will be used to integrate with lotteries to provide ReelPlay games through lotteries that allow for the purchase of games online. This marks the second game studio to be added to the EQL Games lottery content aggregator which is making its debut in 2023 through the Michigan Lottery’s industry-leading iLottery platform.
“As we’ve listened to the challenges facing lotteries, especially in the US, one pressing need keeps rising to the top. Lotteries with digital platforms need better content and more of it. That is why we are looking for the best in iGaming and asking them to make games suitable for the lottery consumer. ReelPlay easily fits this mold with math, art, sound, animation, and bonus rounds that will excite lottery players by giving eInstant games the feeling of iGaming products built to meet lottery regulations,” said EQL Games CEO Brad Cummings.
“ReelPlay are delighted to agree this new partnership with EQL Games. With players at the forefront of our innovation aims, it’s our ambition that players are able to play ReelPlay games widely and in as many verticals as possible. The partnership with EQL is therefore a natural progression; we look forward to adding to our successes in the regulated iGaming space with some specially created games for EQL’s iLottery partners,” said ReelPlay CEO David Johnson.
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