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The Networking Group You’ve Never Heard of Celebrates Remarkable Milestone with 100 Members, Showcasing the Growing Influence of Female Leaders in the Industry
Formed during the COVID-19 pandemic as a virtual network, SheEOs in Gaming is a network for female leaders that continues to grow with members from Asia, Africa, Europe, the US, Canada and Latin America and now meets at industry events and online.
The group was founded by industry veterans Kelly Kehn, Co-founder of All-in Diversity Project and Partner, Industry Relations at Happyhour.io, and Sue Schneider, VP of Growth for Americas at SBC and former founder/CEO of River City Group. With a shared vision of fostering a supportive and collaborative network for female leaders in gaming, the group has cultivated an environment that encourages mentorship, knowledge sharing, and the advancement of women within the industry.
“We started the group in 2020 to offer the opportunity to connect during a very isolating time,” said Kelly Kehn. “We started with about 30 members from our personal networks and didn’t even have a name. Since then, the group has grown to 100 CEOs and leaders from around the world and from all industry sectors. We don’t advertise the group, we grow through member referrals. It’s a pretty special place.”
Sue Schneider, Co-founder of SheEOs, added, “In the early days of the industry, there were very few women in top positions in gaming companies or founding new businesses. “Lady bosses” were few and far between. In the past few years, we began to see more women achieve those titles or found gaming companies so it made sense to martial their collective strength. This opportunity to share experiences and insights that support each other and move the industry forward is critical.”
Other members of She.E.Os in Gaming have shared their thoughts on the group’s impact:
- Emily Micallef, CEO of SiGMA Group, said, “I really do love the idea of this group. Having such camaraderie without judgment is lovely, and the acceptance and reaction to new ideas are so supportive.”
- Karolina Pelc, CEO of Beyondplay, added, “This is a fantastic initiative and it is inspiring to see the group growing in strength and actively sharing knowledge, advice, and personal experience in the context of the industry in general. It’s also addressing challenges specific to women in leadership roles which, whether you like it or not, still exist.”
- Claudia Heiling, Founder of Golden Whale, remarked, “There’s something special about a room full of women sharing experiences, interests, and business ideas. I always appreciate the ease in discussions with like-minded female founders and leaders – this group provides that opportunity and brings us closer together.”
The company strengthens its market position with the recent launch of sports betting
DATA.BET, a trusted sportsbook solution supplier, will present its expanded portfolio at SBC Summit 2025 in Lisbon, stand D160. The company now offers a unified solution covering sports, esports, and virtual sports.
From September 16 to 18, the company’s representatives will unveil the updated product suite. Building on its established presence in esports and virtual sports betting, DATA.BET has expanded into traditional sports betting, covering over 50,000 sports events per month across 63+ pre-match and 38 live sports disciplines. The company’s 24/7 in-house trading team maintains 93% market uptime while delivering 1000+ betting markets backed by official data partnerships.
Each betting vertical, as well as individual sports and leagues within them, can be activated separately or combined based on market needs. Operators can instantly launch the complete sportsbook solution through a ready-to-use Single Page Application (iFrame), while those with an existing betting platform can integrate directly via the Odds Feed API.
At SBC Summit, visitors will explore DATA.BET’s core products: Risk Management system, Odds Feed, Widgets, Streams, SPA (iFrame), and Bet Builder available for all three verticals. The latest features joined our comprehensive suite include Hot Bundles for express betting optimization and Timeline Widget for enhanced game process tracking.
“This marks our first offline presentation of the complete sportsbook solution we launched in May with our full product range and latest features for betting,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “We look forward to showing SBC Summit participants how our technology empowers operators and platform providers to offer their clients a more dynamic and engaging betting experience.”
Discover DATA.BET’s betting technology solution at stand D160. Connect with the team at [email protected] to schedule a meeting.
The post DATA.BET Secures Spot at SBC Summit 2025 appeared first on European Gaming Industry News.
SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on European Gaming Industry News.
SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on Gaming and Gambling Industry in the Americas.
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