BCLC
BCLC Receives Highest Level of Certification for Player Health Programs
BCLC has received the World Lottery Association’s (WLA) Level 4 certification, the highest level granted by the WLA’s Independent Assessment Panel (IAP) for excellence in player health programming. This is the fifth consecutive time BCLC has earned the Level 4 certification through the WLA’s rigorous assessment process.
As part of the certification, the IAP recognized BCLC’s Player Education program with a “Best Practice” outcome, which is used to determine certain program elements as “clearly beyond the norm” and demonstrative of “innovative policies, practices or evaluation measures.” The IAP highlighted BCLC’s “various targeted initiatives and set of evaluation measures” as well as the organization’s “ambitious plans moving forward” in its evaluation report.
“Receiving re-certification at Level 4 and the ‘Best Practice’ distinction is a strong endorsement of BCLC’s player-centric approach and evidence of the continuous improvement of our player health programs,” said Marie-Noëlle Savoie, BCLC’s Chief Compliance Officer and Vice President, Legal, Compliance and Security. “The innovation and collaboration across the organization has enabled this significant achievement and is what will drive further advancements to these player health supports.”
The Level 4 certification and “Best Practice” recognition validates BCLC as a continuing leader in player health across the industry. Various elements of BCLC’s player health program, including its ongoing research initiatives, employee training, player safeguards and stakeholder engagement activities, were determined to meet or exceed industry standards. BCLC is one of just 13 lottery jurisdictions in North America to achieve Level 4 certification.
In its submission, BCLC was proud to highlight successes such as its virtual GameSense Advisor (GSA) program, the introduction of an active reinstatement requirement to its Game Break voluntary self-exclusion program and the implementation of enhanced identification requirements at B.C. casinos to support those enrolled in Game Break. BCLC’s GameSense brand, which is made available to other commercial gambling entities through its licensing program, was also celebrated in the report.
The WLA is a global professional association of state lottery and gaming organizations from more than 80 countries. BCLC’s WLA certification is valid for three years.
BCLC has launched PROLINE – a first-of-its-kind digital retail sportsbook – across all B.C. lottery terminals.
PROLINE offers the most popular sports-betting options previously available on BCLC’s Sports Action, as well as other new offerings. In addition to Toto, Oddset 2-outcome, Oddset 3-outcome, money line, point spread, totals and props, single-event betting and dynamic odds will be offered for the first time at retail locations.
“This is an exciting evolution for BCLC and for sports bettors across the province. PROLINE offers an updated and innovative sports betting experience and is the pivotal next step for BCLC in offering exciting new sports products to our valued players,” Dan Beebe, Chief Operating Officer at BCLC, said.
To play, players will have to download the new BCLC PROLINE app on their phone, create their digital bet slips in the app and receive an app-generated QR code, which they can bring to any lottery retail location to scan and receive a printed ticket. As added flexibility, players can also create their PROLINE bets on their laptops or tablets through the PROLINE website.
BCLC is also planning for other new sports-betting experiences in the months ahead, which will include enhanced betting experiences at B.C. bars and pubs and exciting new offerings at B.C. casinos around the province.
BCLC is the official sports betting partner of the Vancouver Canucks, Abbotsford Canucks, Vancouver Warriors, BC Lions and the 11th Grey Cup, which takes place at Vancouver’s BC Place on November 17.
The BC Lottery Corporation (BCLC) has advised PlayNow users to update their passwords following a recent incident.
According to the BCLC, PlayNow detected a suspiciously high volume of traffic on the site on July 24.
After the data was reviewed, PlayNow identified the traffic was the result of “credential stuffing,” where criminals attempt to access player accounts using email addresses and passwords previously exposed or stolen from other companies.
Credential stuffing works on the premise that people often use the same user ID and password across multiple websites.
“This is a deeply concerning incident and a cautionary tale for everyone with multiple online accounts,” said BCLC President and CEO Pat Davis.
“Our investigation remains ongoing, and we have found no evidence that our systems have been compromised, or that player login information was stolen from our systems.”
PlayNow says impacted players’ accounts were locked due to suspicious activity immediately after determining credential stuffing had taken place, and measures were taken to block suspicious traffic.
The BCLC has advised all PlayNow users to change their passwords as a precautionary measure.
“Integrity and security are at the core of our business and our games,” Davis said.
“We are committed to continuing our ongoing evaluation and enhancement of PlayNow security controls to maintain the safety of our players’ information going forward.”
BCLC has appointed Natasha Questel as its new Chief Social Purpose Officer and Vice President, Marketing, effective January 22, 2024.
Questel joins BCLC with significant experience in the non-profit and consumer-packaged goods sectors underpinned by her commitment to help create a better world. Most recently, she was the CEO of One Girl Can, a not-for-profit organization dedicated to breaking down poverty and gender inequality among the world’s most vulnerable girls. Prior, she was the President of Happy Planet Foods, a Vancouver-based, sustainable-food company focused on doing right by people and the planet.
“As BCLC continues to mature as a social purpose company working to generate win-wins for the greater good, it’s integral that we continue to embed our ‘reason for being’ into all that we do. We are thrilled to welcome Natasha to BCLC, where I know that her passion for making a difference, combined with her demonstrated business success, will enable us to innovate and iterate on how we can further improve our business – and influence others to do the same – for the betterment of society,” said Pat Davis, President and CEO, BCLC.
Questel’s recent volunteer efforts include serving as the board chair and working board member of Basket Brigade Canada, a not for profit dedicated to spreading love by delivering food baskets to single moms and under-represented Canadians in need. She is also board member of Aisle, the B Corp period-care brand, focused on sustainability and inclusivity. In the last year, she has been featured in the Globe and Mail and Vancouver Sun, speaking about the importance of breaking down barriers for women and driving inclusivity in the Canadian workplace.
A graduate of the Stanford Graduate School of Business Executive LEAD program, she was a finalist in the Stanford Venture Capital Boot camp. She is a member of YPO, the global community of CEOs. She is currently pursuing the YPO Gold President’s program at Harvard and holds an MBA from the Richard Ivey School of Business, University of Western Ontario.
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