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Danske Spil Sells Majority Stake in Swush. com to Ekstra Bladet
Danish state-owned gaming operator Danske Spil has agreed a deal to sell its majority stake in fantasy sports platform Swush to Danish newspaper brand Ekstra Bladet.
The sale includes the popular fantasy sports game Holdet.dk, which has around 190,000 users across Denmark, with the agreement subject to approval at Danske Spil’s extraordinary general meeting later this month.
“Holdet.dk has a completely unique market position, and we are delighted that they will now become part of Ekstra Bladet. Just under nine months ago, we bought Denmark’s largest and strongest football media site, bold.dk, and now we are supplementing it with Holdet.dk. That combination delivers on our razor-sharp strategic ambitions, where sport is absolutely essential,” said Ekstra Bladet editor-in-chief Anders Borup Sørensen.
Ekstra Bladet commercial director Signe Skarequist commented: “Holdet.dk, bold.dk and Ekstra Bladet are, in short, a perfect match. We see great potential in further developing Holdet.dk’s strong position and business together.
“The purchase of Holdet.dk is a clear underlining of Ekstra Bladet’s ambition to create strong digital media that delivers appealing and relevant content to a large audience.”
Holdet.dk will continue to operate as an independent brand and business, and will be further developed in close cooperation with its two founders, Ole Christensen and Jesper Bjørn Carstensen.
“Jesper and I launched Holdet.dk in 2009, and we are incredibly proud to have created such a large and popular game universe that thousands of committed couch managers use daily. We look forward to working closely with Ekstra Bladet and bold.dk to make sports more fun for even more sports fans,” said Christensen, who serves as managing director of Swush.
Danske Spil had acquired a 60 percent stake in Swush in July 2015 through its Danske Licens Spil subsidiary.
“We have greatly appreciated the co-ownership, and we are proud of recent years’ progress in Swush and for Holdet.dk. At the same time, we are happy that we have now found a good, new home for Holdet.dk,” said Danske Spil CEO Nikolas Lyhne-Knudsen, who is also chairman of Danske Licens Spil.
“We look forward to following the further development under Ekstra Bladet, where the game platform matches better with the company’s strategic ambitions, and that they can thus help lift Holdet.dk further.”
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BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10
Company to share expert insights and highlight its fast-track product certification and lottery support at São Paulo, Brazil show
BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, will exhibit at BiS SiGMA Americas April 7-10 at the Transamerica Expo Center in São Paulo, Brazil in Stand No. F133.
As Brazil’s gaming landscape undergoes a significant transformation under new federal regulations, BMM is heavily partnered with operators, suppliers, and regulators through this transition. With its three expert divisions – BMM Testlabs, BIG Cyber, and RG24seven Virtual Training – the BIG Group brings unmatched expertise in product testing, cybersecurity, and responsible gaming education, all vital for success in the dynamic Brazilian market.
At the show, BMM will highlight its fast-track product testing and certification process, developed specifically to address Brazil’s recertification requirements for B2B and B2C operators. This streamlined service ensures that gaming companies meet all regulatory standards while maintaining their operating licenses with minimal disruption.
BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “BMM is committed to guiding customers through the certification process with speed, precision, and expert support. Our goal is to reduce regulatory risks and accelerate time to market in Brazil’s evolving regulatory environment.”
At BiS SiGMA, BMM will highlight its support for Brazil’s expanding state lottery market, working closely with operators to support multi-jurisdictional entry and growth. BMM’s lottery and iLottery testing services help ensure full compliance while enabling faster, broader market access.
Visitors to BMM Innovation Group’s stand at BiS SiGMA Americas will gain insights into the Company’s full suite of services for cybersecurity and defense, as well as responsible gaming, including:
- Vulnerability assessments, penetration tests, PCI:DSS evaluations, and a suite of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
- RG24seven Virtual Training, offering expert-led education on responsible gaming, anti-money laundering, and many other important topics, available in Portuguese, Spanish, and English for gaming professionals worldwide.
Turrini added, “BMM is more than just a test lab. We are a long-term strategic partner, helping shape a secure, responsible, and compliant gaming industry in Brazil and globally.”
BMM invites all BiS SiGMA attendees to stop by Stand No. F133 and discover how the Company drives innovation, reliability, and trust across Brazil’s regulated gaming industry. For more information on BMM’s Brazil support, visit the BMM Brazil Hub at brazil.bmm.com/.
The post BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10 appeared first on Gaming and Gambling Industry in the Americas.
George McGregor, Bacta’s Executive Director – Government Relations, has announced that he is moving on from the UK trade association at the end of June.
His departure following the Bacta AGM marks the conclusion of a 21-year association with the trade body.
He was an external adviser to Bacta in his role as Managing Director of the public affairs consultancy Interel (now DGA) and has served as Bacta Executive Director since January 2024.
George McGregor, confirmed: “In August this year I turn 60 and my intention is to shift gear in my career, moving from a full-on role to project and advisory work.
“I am incredibly proud of my work with Bacta over the years in helping it achieve tangible benefits for members.
“Between now and my departure there is still a lot to do. We need to finalise our response to the Gambling Minister on stakes and prizes, conclude our submission to the Gambling Commission’s review of gaming machine technical standards and push hard to see the delivery of the long overdue Gambling White Paper reforms”.
John Bollom, Bacta President, added: “We are very sad to see George moving-on but we understand his reasons and wish him well in the future. George is smart, determined and personable. He will leave big boots to fill.”
The post Bacta’s George McGregor to step down appeared first on European Gaming Industry News.
Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership in South Africa with Hollywoodbets.
The legendary games studio went live in South Africa in 2024, and this newly announced partnership will see classic Play’n GO titles such as Fire Joker, Rise of Olympus 100 and Boat Bonanza now available to Hollywoodbets players in South Africa.
Play’n GO enjoyed a landmark year in 2024, expanding its reach globally, and recently announced the launch of two brand new slots mechanics, Blitzways™ and Crashback™.
Stuart Trigwell, Director of Business Development at Play’n GO, commented “South Africa is a market of increasing significance in iGaming globally, and we’re very pleased to have gained such a strong foothold in the country with this partnership.
“The Hollywoodbets brand is synonymous with iGaming in South Africa, and this partnership reflects the commitment of both Play’n GO and Hollywoodbets to deliver the best casino gaming experience possible to players in the region. We’re excited for the opportunities that will come from this partnership, and we look forward to many years of success together.”
Wayde Dorkin, Head of Product at Hollywoodbets added “We’re looking forward to welcoming Play’n GO’s legendary games portfolio to our platform, and we know our players are just as excited as we are. We’re committed to being the number one operator in South Africa, and partnering with Play’n GO is a significant step forward on that journey.”
The post Play’n GO announces landmark South African partnership with Hollywoodbets appeared first on European Gaming Industry News.
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