Altenar
Altenar – How will Brazil and Mexico fare in 2024?
![altenar-–-how-will-brazil-and-mexico-fare-in-2024?](https://recentslotreleases.com/wp-content/uploads/2024/01/131624-altenar-how-will-brazil-and-mexico-fare-in-2024.jpg)
The winds of change are sweeping across LatAm, with the creation of a regulatory framework now in motion. Over the coming months, legislators will attempt to build a structure that works for all. Altenar’s Americas Regional Director, Hugo Llanos, offers his expert insights on why Brazil holds the ‘most promise’, and how its more established neighbours have offered valued lessons ahead of what could be the provider’s biggest year to date.
The hottest news for Brazilian operators is the regulation of sports betting being approved in December. You have previously stated Brazil holds ‘the most promise for businesses’ – how does this development drive Altenar forward in its growth for the coming year?
Regulation in Brazil presents a positive opportunity for everyone in the industry, as with regulation comes greater trust from players and hopefully, increased channelisation. They can be confident in the knowledge they are entertaining themselves in a modern, fun and safer environment.
We are opening an office in LatAm looking at improving our business support, with the aim of being closer to our partners in the region.
There are opportunities abound for those willing to grasp them and Brazil’s regulation has given the green light for innovation and creativity. This now means that Altenar can press ahead with its work to develop the best tools and features designed specifically for the Brazilian market.
Mexico is a booming market, with an estimated 40% of Mexicans betting on sports in some form in 2023. What opportunities lie ahead of Altenar’s expansion in the country for the coming year?
Mexico has always been an intriguing sports betting market and for us, it is a close second to Brazil. It is a substantial market with a growing economy, which saw a quarter of bettors wager on sport for the first time in 2022. This, for us, represents huge growth.
In 2024, we expect further opportunities and innovation to fuel our success in Mexico. Brazil is of course the newcomer, but it would be foolish to take our eyes off the ball in other territories, like Mexico, Peru and Chile.
How do you differ your offering in LatAm regions, compared to European territories? What are the key differences in LatAm players’ needs?
The key differences between LatAm and European markets are in the user experience, not the product itself. The way a sports betting website is presented to a customer in LatAm is different to how it would appear to European players due to differences in taste. A player in LatAm may like some promotions over others, for example, or certain sports in Mexico, such as American sports, are more popular than in Europe. It is essential to make the experience intuitive and as seamless as possible for players who are accessing the content from their home countries.
What do you anticipate being Altenar’s legacy in LatAm by this time next year?
We are working hard to ensure we listen and collaborate with our customers, and to engage in discussions to make sure the product we offer meets their needs. We listen, help formulate their ideas and then help them achieve their objectives. For us, it is about making that distinction between partner and provider – we will never just offer a product without supporting customers to get the most out of it. By this time next year, I hope we will see the market in Brazil live, with a robust regulatory framework, and a number of additional partnerships.
Altenar
Altenar releases new Ganagol tool as key differentiator for LatAm markets
![altenar-releases-new-ganagol-tool-as-key-differentiator-for-latam-markets](https://recentslotreleases.com/wp-content/uploads/2024/09/139534-altenar-releases-new-ganagol-tool-as-key-differentiator-for-latam-markets.jpg)
Altenar, the leading sportsbook and iGaming software supplier, has upgraded its compelling betting tools offering with the introduction of a new Ganagol game.
The latest addition to Altenar’s software is an alternative form of sports betting which boosts engagement and brand loyalty for operators. Rather than betting on individual events, Ganagol allows players to pay an entry fee for the chance to predict the outcome of a series of events for prizes.
By using the new tool, which is also known as Toto in some parts of the world, players can predict the result of a series of football fixtures, with a clean sweep of correct outcomes winning a large prize, while a specific number of results lands them smaller rewards.
Altenar’s operator partners will also be able to choose the format of the game, including match results or correct scores, to meet their needs, as well as customising the payout structure to allow for weekly prizes or rollover jackpots.
A percentage of the entry fee can be added to the category payments, meaning the prize pot increases in line with the number of participants, adding a sense of anticipation as the potential winnings rise. To add further interest, players can also predict the range of goals scored in the same set of fixtures.
This new release serves as a significant differentiator for operators with an eye on global expansion, with the product particularly popular in LatAm.
Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said: “This is an uplift of a product that has had great adoption in LatAm.
“The new functionalities give our operators more options to increase user engagement, retention and acquisition. We believe that it is by far the most sophisticated tool of its kind across the industry.”
Altenar
Mexico in 2024: Committed to the cause
![mexico-in-2024:-committed-to-the-cause](https://recentslotreleases.com/wp-content/uploads/2024/03/133735-mexico-in-2024-committed-to-the-cause.jpg)
Mexican bettors demand localization on a different scale. An American approach to sports betting means they differ from other LatAm markets that have moved to decimal or fractional odds. As the population increasingly embraces a mobile-first approach, Altenar’s Sales Manager, Diego Salas, explores why the provider is best placed to meet the unique needs of Mexican operators in the flourishing market.
What is your view of the market at the moment and what makes it so promising?
Over the past three years, Mexican operators have experienced a significant migration from predominantly land-based, brick and mortar operations to an online-focused business model. As a result, more than 70% of sports betting revenue now comes from online customers, with internet and smartphone adoption becoming more widespread across LatAm’s second largest population. The increase in mobile penetration follows the emergence of a younger, more tech-savvy demographic with a median age of 30. They are engaging in sports betting in a more social way.
In keeping with this shift online, we entered 2024 with the release of our white-label mobile app which can be customized and places the sportsbook at its core. Approved across Apple Store and Google Play, it offers accelerated time to market, robust security and options for features such as Early Payout, Bet Builder and Player Specials. The mobile and online channels appeal to a new generation of bettors that require accessible, easy to follow sportsbook products at their fingertips. The app promises an ever-increasing number of sports and competitions with a network of official data partners delivering both quality and speed of data.
How does Mexico differ from its neighbouring markets?
Mexico is a distinct market compared to other Latin American countries and stands out due to its diverse sports culture. It is well known that soccer is the most popular sport in LatAm and at least 90% of bets still come from matches. However, in Mexico, bettors’ tastes are more diverse. Football sits among basketball, baseball, and the NFL as highly popular sports.
Unlike some of its neighbours, Mexico uses an American approach to odds, instead of the European decimal and fractional odds format. Altenar anticipated this difference by offering a flexible, localized platform to cater to specific preferences of Mexican players. Its user interface for Mexican players offers an American odds format to demonstrate provide intuitive navigation.
What will 2024 look like for Altenar in Mexico?
There can be no doubt that LatAm is a major topic of discussion in the industry. The gates are set to swing open to Brazil later in the year and Mexico itself is awaiting some regulatory updates following the legalization of online betting in 2014. As a result, Altenar acknowledges the need for boots on the ground in the continent.
We have just opened a Uruguay office to ensure we can best serve our operator partners across LatAm. We know it is important to them to access people working in the same time zone, who are integrated in their communities. The office will oversee operational aspects and instil confidence in our partners that they will have a team that is more easily accessible than other competitors.
In March and April, we will be at the IV International Gaming Convention in Mexico (12 – 14 March), SAGSE Latam in Argentina (20 – 21 March) and GAT Expo in Colombia (9 – 11 April). Our priorities at these events will be fostering our partnerships in the market and ensuring we are attuned to the regulatory developments across each country. Brazil and Chile are in the process of developing regulations and we are watching those closely, adapting accordingly. We will also be showcasing our flexible platform and features at these events, including our turnkey solution, SSBT and new tools such as Betting Insights, Bet Mentor and Bet Boost. Events are an invaluable way for us to refine our strategies moving forward and we look forward to meeting people over the next month.
Altenar
Altenar Boosts LatAm Presence with Uruguay Office
![altenar-boosts-latam-presence-with-uruguay-office](https://recentslotreleases.com/wp-content/uploads/2024/03/133467-altenar-boosts-latam-presence-with-uruguay-office.jpg)
Altenar’s status as a leading sportsbook provider in South America has been further boosted with the opening of a new office in Uruguay.
The new hub, located in Costa Rica Street 1667, in Carrasco, Montevideo, will be the base for around 15 members of staff and strengthen the company’s support for iGaming operators in the LatAm region.
Altenar has been providing betting services in South America for several years during an exciting time for the industry in the region as several countries have moved toward legalizing and regulating sports betting.
Regional Director Hugo Llanos said: “I am very excited about it, I think it is going to be a good solution for us in terms of the time zone mostly.
“We do have a lot of activity and products that are to do with this time zone, American sports, Copa Libertadores, Copa America, and of course the major leagues around the region such as Brazil, Mexico and others alike. We have customers across the region so it is important to assure them of our commitment to their operations and our support towards their objectives.”
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