Latest News
Merkur Gaming Looking Forward to the Grand Finale of London’s ICE

It is the last time the global gaming industry comes together for ICE in London. After ten editions at the Exhibition Centre London (ExCeL), the industry’s largest and most important trade fair will celebrate its well-deserved conclusion in the capital of the UK from February 6 to 8, before making its debut in Barcelona next year. Of course, Merkur Gaming will not miss the opportunity to participate in this final London exhibition in its well-known size and brilliance. The international distribution brand of adp Merkur is one of the most important names in the international gambling industry and will show an extensive and innovative product portfolio as one of the largest exhibitors at the trade fair in London. At booth N4 (110, 210, 230 and 250), visitors can immerse themselves in the world of Merkur products and celebrate the last ICE in London with Merkur Gaming.
“ICE is the highlight of the entire gambling industry every year. For weeks and months, we have been excitedly looking forward to filling our stand with new product innovations and presenting them to our customers and guests,” Athanasios “Sakis” Isaakidis, Chief Executive International at Merkur Gaming, said.
The main attraction of Merkur Gaming’s product range is a new cabinet that will enchant the international market with its incomparable modularity. Equally innovative and entertaining are the new Linked Progressives from Merkur: Clash Link, Link Wave, and Link Zone Rush are three novelties that will attract the attention of customers and visitors. Just like the new Multigame package M-Prime, which perfectly complements the already proven and highly popular M-Line package. Also new in the cabinet portfolio is a new version of the Zonic cabinet, which has been successful both internationally and in the German street market. Last but not least, after an intensive development phase, Merkur Gaming will unveil its new roulette for the first time at ICE.
Alongside Merkur Gaming, numerous other subsidiaries of the Merkur Group will also exhibit at the London trade fair. The area of Merkur eSolutions promises exciting insights into the world of online gaming. As an umbrella brand, it demonstrates a modern 360-degree approach together with Merkur Group subsidiaries EPG, Bede Gaming, and edict egaming that effectively connects stationary and online gaming worlds thanks to innovative product solutions. A key part of this portfolio is EPG’s own E-Wallet Paylado, which is considered one of the most innovative e-money payment options for online gaming. GeWeTe’s cash handling experts will show how customers can optimise their money processing and make it even more efficient, including their bestseller Cash-Centre Premium and their latest innovation Cash-Centre Slim.
In addition to games and AWP machines from international distribution brand Merkur Gaming, adp Merkur will also present products for the German home market at ICE. These include the Zonic Zone Asia introduced last year as well as their latest Respin Feature “Golden Nugget”. Furthermore, Merkur Dosniha will showcasing the product landscape of the Spanish gambling market, while Blueprint Gaming and Blueprint Operations will focus on stationary as well as online gaming offerings in the UK.
“As you can see, we have a number of impressive new product innovations in our luggage that our customers and guests should discover at ICE. The entire team has worked incredibly hard over the past weeks and months to bring a worthy and unforgettable final trade fair appearance to London. Although we are looking forward to relocating to Barcelona with great anticipation, we look back with a great deal of nostalgia on the last ICE at Exhibition Centre London. Therefore: Visit us at booth N4 (110, 210, 230 and 250) and let’s make this last London ICE something very special together,” said Athanasios “Sakis” Isaakidis.
Latest News
GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt

iGaming just got a new ride. Bet It Drives, GR8 Tech’s new podcast, takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.
No predictable Q&As: Bet It Drives pairs high-energy visuals with relaxed, unscripted dialogue. Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.
“Bet It Drives was born from a simple idea—great conversations happen when people feel at ease,” said Yevhen Krazhan. “Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”
The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.
During the ride, Alex opened up about:
- ICE vs. iGB Live—which is his personal favorite, and why.
- Organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes.
- Partnering with big tech and how such collaborations shape the future of iGaming.
- Advice for startups attending conferences.
- Alex’s Spotify playlist and the tracks that keep him going.
- The most jaw-dropping booths he’s ever seen on the exhibition floor.
- Which panels or attendees would he ban for the greater good of the industry.
- Memorable after-parties—the kind you don’t forget, even if you wish you could.
“Alex really showed us what is happening on the front and the back of high-end igaming events,” said Krazhan. “From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”
With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, Bet It Drives is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.
Access Episode 1 with Alex Pratt on YouTube or Spotify—and buckle up.
The post GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt appeared first on European Gaming Industry News.
eSports
Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience

With four spots, one stage and R60 000 on the line, South Africa’s sharpest squads are gearing up for a Call of Duty clash like no other.
The 2025 Hyprop MTN Shift Gaming Experience is about to get louder, faster and more intense. Hyprop, in collaboration with MTN, is introducing SHIFT COD – a Call of Duty tournament designed to test South Africa’s sharpest squads in a no-excuses, high-pressure arena. Four online qualifiers. One LAN finale. R60,000 in prize money. Only the best survive.
The format stays sharp and unforgiving: each qualifier is a single-elimination best-of-five series. Teams will battle across Hardpoint, Search and Destroy, and Control. Only the top squad from each of the four qualifier events will earn a shot at the LAN finale, taking place at Canal Walk on 12 and 13 September. Finalists will cover their own travel and accommodation, but the stage – and the spotlight – will be waiting.
“The Shift Gaming Experience is about putting real competition at the centre of public spaces and connecting people through the power of play,” said Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop. “Adding Call of Duty to the lineup takes the intensity up a notch. We’re giving gamers a serious platform to show what they can do – live, on stage and in front of a crowd.”
The four qualifiers took place online, where teams signed up for free:
All qualifier finals were broadcast, giving fans full access to the action and allowing players to gain exposure beyond the scoreboard.
Four teams qualify for the LAN finale, where they’ll compete in a double-elimination bracket for a prize pool structured as follows:
- 1st place: R30,000
- 2nd place: R15,000
- 3rd place: R10,000
- 4th place: R5,000
Now in its third year, the Hyprop MTN Shift Gaming Experience has become one of the country’s most visible platforms for esports and casual gaming. Hosted at Hyprop-owned malls including Canal Walk, Clearwater and The Glen, the experience blends competitive tournaments with public engagement to bring gaming into the mainstream.
“MTN SHIFT isn’t about gimmicks. It’s built for players, whether you’re grinding in ranked or showing up to prove a point on LAN,” said Stanbridge. “We’ve seen how gaming can energise our spaces and create new communities. SHIFT COD builds on that energy.”
With only four LAN spots available, the window to make your mark is narrow, and the competition will be ruthless. Visit acgl.gg/mtnshift.
Remaining Tournament Dates & Venues:
SHIFT COD is part of the MTN Shift Gaming Experience which takes place at:
Capegate – Online Qualifier: 31 Aug | In-Centre Event: 5 – 7 Sep
Canal Walk – Online Qualifier: 7 Sep | In-Centre Event: 17 – 21 Sep
The post Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience appeared first on European Gaming Industry News.
Latest News
Embrace the Mayhem with BGaming’s Joker vs Joker

Rapidly expanding content provider pits two Jokers against one another in the all-new Joker vs Joker slot
Popular iGaming content provider BGaming invites players to enter a multiverse of mayhem in the Joker vs Joker slot. This daring new title puts a spin on the classic Joker theme by leaning into the popular multiverse trend and pitting two Jokers against one another.
Joker vs Joker combines a nostalgic 1950s comic book aesthetic with modern and innovative slot mechanics to create a unique gaming experience. The slot is a prime example of BGaming’s publishing efforts — the result of collaboration with the Golden Goat Gaming studio, bringing a completely original creative vision to life.
In the game, two different Jokers battle it out for supremacy on the reels thanks to the innovative Versus feature. Players are tasked with spinning the reels and landing wins of up to 7,500x their stake. Of course, the Jokers have several tricks up their sleeves to help players along the way, awarding mystery multipliers as a result of their fights. The game comes loaded with an exciting Free Spins feature where VS symbols appear every spin, as well as the increased possibility of triggering the Multiplier Wild showdowns with the No Joke Spin mode.
Joker vs Joker serves up a robust math model, featuring medium-volatility gameplay and the strong RTP of 95.50%. Players can also skip the queue and trigger the Free Spins bonus by using the game’s Buy Bonus feature.
Nikita Zavadsky, Custom Games Product Owner at BGaming, said: “Multiversal action is everywhere you look these days, and we decided to get the online slot world in on the action.
Joker vs Joker has allowed our team to express ourselves creatively and put a new spin on the iconic Joker theme. We are also very proud of the game’s retro visuals and design, and are delighted to have worked alongside Golden Goat Gaming in developing the slot.”
The post Embrace the Mayhem with BGaming’s Joker vs Joker appeared first on European Gaming Industry News.
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