partnerships
BetMGM Stars As New Title Sponsor of Premier League Darts
Premier League Darts will have a new look in 2024 with BetMGM unveiled as the title sponsor of the sport’s biggest roadshow event.
The BetMGM Premier League will be held from February to May as eight players compete for £1 million in prize money across 17 nights.
Each of the 16 league nights features a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending Play-Offs.
The 2024 season marks the start of a new sponsorship agreement between the Professional Darts Corporation and BetMGM, a new gambling and betting platform from MGM Resorts.
BetMGM offers a range of sports betting, casino and live casino games, as well as MGM Millions and MGM Exclusives.
“The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor,” said PDC Chief Executive Matt Porter.
“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.
“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”
BetMGM already has partnerships with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.
The UK Director of BetMGM, Sam Behar said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”
The BetMGM Premier League will begin on Thursday February 1 in Cardiff, and visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.
The player line-up for the 2024 BetMGM Premier League Darts tournament will be announced at 4pm.
Codere Online
Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy
Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.
Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.
Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.
“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”
The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.
“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”
“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.
The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.
Bragg Gaming Group
Bragg Gaming Group Partners with StarGames
Bragg Gaming Group has strengthened its presence in the German iGaming market by partnering with StarGames to offer its popular, high-performing slots. Through this partnership, Gamomat games and other titles powered by Bragg are available on the StarGames website.
“At Bragg, we are proud that many of our most popular games have become part of the offering on StarGames – one of the best-known and licensed online arcades in Germany. This collaboration stands for trust, quality, and a shared passion: gaming experiences driven by responsibility and dedication, the Company said.
“Our Powered by Bragg program delivers Gamomat to StarGames, a leading German development studio based in Berlin, which has been creating games since 2008 that are played and appreciated around the world. More than 150 Gamomat titles are now available online, Powered by Bragg – across 35 countries and in 27 languages. From the very beginning, Gamomat has followed one guiding principle: ‘Passion for games and people.’ Gamomat games combine timeless design, strong themes, and modern game mechanics – and this combination finds its perfect home on StarGames.
“StarGames is among the leading brands in the regulated German online gaming market. Together, we offer players a legal, safe, and entertaining experience – featuring many of Gamomat’s most popular titles, including:
Ramses Book – an Egyptian classic with cult status.
Crystal Ball – magic, free spins, and excitement in multiple versions.
Sticky Diamonds – dazzling gems, free spins, and high winning potential.
La Dolce Vita – the sweet life on the reels, complete with Mediterranean flair.
“These and many other slots from Gamomat and other studios distributed by Bragg are firmly established in the StarGames portfolio and enjoy great popularity among German players. Our cooperation with StarGames is built on shared values: fairness, transparency, and responsibility. We share the vision of creating sustainable, high-quality online entertainment for German players. Through this partnership, we can make our portfolio accessible to a wide audience – in an environment that stands for quality and integrity.”
The post Bragg Gaming Group Partners with StarGames appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betty Boop
Playtika Brings Betty Boop to its Hit Free-to-Play Slots Games in an Iconic IP Collaboration
Playtika has announced an in-game collaboration with the iconic animated star Betty Boop, bringing one of pop culture’s most recognisable female characters to its free-to-play slots titles: Slotomania, House of Fun and Caesars Slots.
Inspired by the rebellious spirit of the Roaring Twenties, Betty Boop brought a sense of style, music, and playful attitude to early animation that still feels distinctive today. Over the years she has continued to resurface across fashion, music and modern pop culture, with her image and personality enjoying ongoing revivals – qualities that make her a natural fit for Playtika’s character-led slots experiences.
Running from 12th February 2026, the collaboration blends Jazz Age glamour with high energy action, placing Betty Boop into the games through interactive features, themed content and exciting jackpot gameplay. Players will be able to spin on two brand-new Betty Boop slot machines – one inspired by her classic retro era and another with a playful Hawaii-themed twist – while engaging with character themed mechanics, including the chance to fill Betty’s special chic slot to unlock the Grand Jackpot, along with extra wilds, bonuses and multipliers that bring her personality and flair to life in-game.
True to Betty Boop’s spirit as a born performer, the collaboration takes its cues from the stage, with Betty stepping out from behind the curtain to sing, dance and command the spotlight. This show-inspired, performance-led theme runs through both the in-game experience and campaign, supported by dedicated vocal recordings produced with a singer to bring the performance to life.
Liran Paz, General Manager for Slotomania, said: “Bringing Betty Boop into Slotomania feels like a natural pairing for two long-standing and beloved legacy brands known for bold personality and unmistakable style. Her attitude and flair are a great match for the high-impact features and big-reward moments our players come to us for.”
Mor Biran Yaron, General Manager of House of Fun, said: “Betty Boop is one of those rare characters who feels just as relevant today as when she first appeared. Bringing her into House of Fun lets us blend her playful personality with the timeless entertainment our players love.”
Omri Shvartz, General Manager at Caesars Slots, said: “Caesars Slots is all about delivering big entertainment moments, and Betty Boop brings a sense of glamour, charm, and recognizable pop culture energy that really stands out. This collaboration allows us to give players something that feels both nostalgic and fresh, combining a classic icon with the premium slot experiences they expect from Caesars Slots.”
The Betty Boop collaboration is part of Playtika’s continued strategy to bring globally recognised entertainment brands into its games through story-driven, character-led experiences that resonate with players across generations.
The post Playtika Brings Betty Boop to its Hit Free-to-Play Slots Games in an Iconic IP Collaboration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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