partnerships
BetMGM Stars As New Title Sponsor of Premier League Darts
Premier League Darts will have a new look in 2024 with BetMGM unveiled as the title sponsor of the sport’s biggest roadshow event.
The BetMGM Premier League will be held from February to May as eight players compete for £1 million in prize money across 17 nights.
Each of the 16 league nights features a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending Play-Offs.
The 2024 season marks the start of a new sponsorship agreement between the Professional Darts Corporation and BetMGM, a new gambling and betting platform from MGM Resorts.
BetMGM offers a range of sports betting, casino and live casino games, as well as MGM Millions and MGM Exclusives.
“The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor,” said PDC Chief Executive Matt Porter.
“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.
“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”
BetMGM already has partnerships with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.
The UK Director of BetMGM, Sam Behar said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”
The BetMGM Premier League will begin on Thursday February 1 in Cardiff, and visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.
The player line-up for the 2024 BetMGM Premier League Darts tournament will be announced at 4pm.
BETANO
Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America
Betano, a leading online sports betting brand owned by Kaizen Gaming, is today announcing a new partnership as it becomes Official Partner of the FIFA Club World Cup 2025
for South America.
Following a successful collaboration for the FIFA World Cup Qatar 2022TM, Betano and FIFA are once again joining forces to excite and entertain football fans throughout the FIFA Club World Cup 2025. The new tournament features 32 of the world’s top club teams competing in the United States from June 14th to July 13th, culminating in the final at MetLife Stadium in New York, New Jersey. All 6 international confederations under FIFA will be represented, with teams’ qualifying on sporting merit such as winning their respective major continental club competition or through a ranking from having strong performances over a four-year period in the continental competition.
George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “After being the first sports betting operator to support the FIFA World Cup in Qatar in 2022, we are proud that Betano is joining forces with FIFA once again – this time for the FIFA Club World Cup 2025. It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer. This year’s tournament is particularly special, as it marks a moment in history as the inaugural edition.”
Romy Gai, Chief Business Officer at FIFA said: “We are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand. Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022TM, and we are excited to be working with their team to deliver another world-class tournament. Over the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.”
The post Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America appeared first on Gaming and Gambling Industry in the Americas.
Amusnet has announced a new partnership with Bingoal.nl, marking a significant step in expanding its presence in the Dutch market. Following the successful collaboration in Belgium, Bingoal.nl will soon offer Amusnet’s casino games to Dutch players, delivering a top-quality gaming experience.
“It’s great to take our partnership with Amusnet to the next level by bringing their games to the Dutch market. We’ve seen how well their titles perform in Belgium, and we’re looking forward to offering the same quality experience to our Dutch players. It’s another step in making sure our platform delivers top-notch content,” Quentin Impens, Head of Marketing at Bingoal.nl, said.
“We’re excited to expand our partnership with Bingoal as they go live in the Netherlands! Having already collaborated successfully in the Belgian market; we’re thrilled to support their growth and bring our content to even more players. It’s always a pleasure to work with partners who share our commitment to quality, and we look forward to achieving great results together in this new market,” said Dimitri De Temmerman, Managing Director BNL at Amusnet.
The post Amusnet Partners with Bingoal.nl appeared first on European Gaming Industry News.
Jelly Entertainment has taken a major step into the African market through a new partnership with leading operator betPawa.
Jelly is a recognised creator of highly entertaining digital content for betting and gaming companies. Its portfolio of over 25 games – including CleoPatrick, Midas Riches and Witches Go Wild – is delivered to more than 100 operator brands worldwide.
This partnership marks Jelly’s entry into Africa, where it will deliver bespoke crash, instant win and slot content designed for mobile-first, portrait-only play in low-bandwidth environments. In addition, Jelly and betPawa will co-develop locally adapted games for players in the region.
betPawa, one of Africa’s leading online sports betting brands, serves over 10 million users across 17 markets, including Cameroon, Ghana, Kenya, Nigeria, Uganda and Zambia.
The integration is powered by Jelly’s RGS platform, enabling partnerships across all global regulated markets where betPawa operates.
This partnership is part of Jelly’s broader global expansion strategy, strengthening its presence in Africa and supporting its continued international growth.
David Newstead, Chief Business Development Officer at Jelly, said: “Joining forces with betPawa is a significant strategic move for us. betPawa’s presence across Africa will help us reach more players than ever before. It’s a partnership that secures us a stronger foothold in an important territory and aligns perfectly with our expansion goals in emerging regulated markets.”
The post Jelly Entertainment Enters into Partnership with betPawa appeared first on European Gaming Industry News.
-
Africa5 days agoAccelerating Ambitions in Africa: SYNOT Games Teams Up with Codium
-
Canada5 days ago
Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino
-
Andreas Rentner6 days ago
Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem
-
Australia6 days ago
ACMA: Four Betting Services Breach Gambling Self-Exclusion Rules
-
Balkans6 days ago
Merkur Showcased its Latest Product Portfolio at Belgrade Future Gaming
-
Africa4 days ago
Uganda: National Lotteries and Gaming Regulatory Board and Uganda Police- Rwizi Region Deepen Ties in Enforcing the Gaming Law
-
Conferences5 days ago
Win Systems will showcase its new range of Gold Club Colors electronic roulettes at PGS.
-
betting transaction fee5 days ago
Flutter Response to Illinois Transaction Fee
