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Stake F1 Team unveils a new identity for 2024 and 2025 to create Formula One’s freshest brand

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There will be a new, fresh brand on the grid as Stake F1 Team makes its debut at the beginning of the 2024 season. Stake, the world’s leading betting, entertainment and lifestyle brand, will become the team’s exclusive Title Partner for the 2024 and 2025 seasons, taking over the exclusive naming rights of the team and establishing a first-of-a-kind brand presence in Formula One.
The unprecedented move is a continuation of the successful partnership established in 2023 and will outline new beginnings for the F1 Team, which will compete in this new identity in 2024 and 2025. The partnership’s fan-centric focus will also be complemented by Stake’s takeover of the team’s social media handles as @stakef1team, reflecting the squad’s new branding.
Stake F1 Team will mark the beginning of a brand new, dynamic and exciting era – one that breaks away from conventional concepts of sports and entertainment sponsorship. It aims to redefine marketing activations in an exciting manner, leaving no tradition untouched and challenging the status quo. In this innovative approach, excitement is the new currency for what promises to be the one of the most engaging teams on the grid. StakeF1 Team is crafted with the aim of keeping the fans front and centre– by bringing a fresh perspective on the intersection of sports and entertainment.
Founded in 2017 by a group of technology and betting industry entrepreneurs, Stake has established itself as a leading presence in the world of sports and entertainment ever since. The stepping up of Stake’s involvement in the world of Formula One further strengthens the brand’s diverse roster of partners which also includes the likes of Canadian superstar Drake, Everton Football Club, the UFC; and many more.
In 2023, the brand’s inaugural year in the Formula One ecosystem, Stake already made its mark via a series of unique activations which have focused on cross collaboration with its other existing brand partnerships. Having successfully reached a broad demographic that extends well beyond the traditional Formula One fan base in its debut year, Stake is planning a series of high-profile experiences to take place during the 2024 F1 calendar – starting with the eagerly awaited launch of the new C44, in February.
Alessandro Alunni Bravi, Team Representative: “Last season represented the start of Stake’s journey in FormulaOne, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path. Stake not only successfully tapped into Formula One’s growing fan base to enhance its own community; but also introduced a completely new audience to the sport, something that benefitted not only our team but also everyone else in F1. We had the opportunity to participate in some incredible activations with some of Stake’s ambassadors, including Argentine football legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 will be a new page and the chance to do more, better, and reach even farther: we are looking forward to an even more exciting calendar of events in this new season.”
Edward Craven, Co-Founder of Stake: “We are thrilled with the opportunity to bring an electrifying and brand-new identity into our Formula One team, kickstarting the F1 season with a bold team name, Stake F1 Team. Fuelled by deep passion for speed, innovation, and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond. The upcoming years will be a thrilling ride with some mind-blowing activations planned that will redefine excitement on and off the track. So, brace yourselves and stay tuned, as Stake F1 Team accelerates towards an exciting future!”
Akhil Sarin, Chief Marketing Officer of Stake: “The past season has been a testament to the marketing and media value that Stake has brought to the F1 team, especially within the digital landscape. The first phase of this partnership has succeeded in increasing global brand awareness for all stakeholders. At Stake, we are prepared to take the team’s reach, fanbase and visibility to unprecedented levels. Our strategy will be focused on delivering unforgettable experiences that highlight our unwavering commitment and dedication to innovation, entertainment, and global connectivity.”
Fans are encouraged to follow Stake F1 Team on https://www.instagram.com/stakef1team/ for the latest updates and https://kick.com/stakef1team for exclusive behind-the-scenes content.

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Team Vitality Signs 16-Year-Old Tekken 8 Prodigy Neia to Fighting Games Roster

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Leading French esports organization Team Vitality has announced the signing of Neia, one of the most promising young talents in Tekken 8, as part of its Fighting Games division.

Following a breakthrough 2025 season and a standout showing at EVO Nice, the 16-year-old phenom has committed to representing Team Vitality for the next two competitive seasons.

Neia now joins an elite lineup within Team Vitality, training alongside renowned Tekken players Jeondding and KingReyJr, as well as the H-DOPE and K-TOPE duo CientifiKOF in Fatal Fury. The signing underlines Team Vitality’s continued ambition to nurture emerging talent while strengthening its presence across the fighting game ecosystem.

A breakout year for a rising Tekken star

Despite her young age, Neia has rapidly established herself as one of France’s most exciting Tekken prospects. Known for her mastery of Lili, she stands out for her aggressive playstyle, creative decision-making, and strong technical execution.

Her rise began on June 8, 2025, during a Kayane Session hosted at V.Hive, Team Vitality’s Paris headquarters. Spotted by French champion and content creator Kayane, Neia impressed immediately by defeating several high-level players, including a professional competitor — a performance that sparked widespread attention within the community.

Strong results on the international stage

Neia’s momentum continued throughout 2025:

  • 13th place at Ultimate Fighting Arena (UFA) Paris in September
  • 17th place at EVO Nice in October while representing French club BMS, eliminating top international players such as Tibetano
  • 4th place at Galaxian Explosion in December, defeating Jodd in the top eight — her best result to date

These performances confirmed her status as a breakout Tekken 8 talent with significant international potential.

The next chapter in yellow and black

For the 2026 season, Neia has chosen to continue her competitive journey with Team Vitality, benefitting from world-class coaching, infrastructure, and performance support. Her next major milestones include Tekken World Tour Sweden (January 2026) and EVO Japan (May 2026).

Team Vitality’s commitment to talent development

As a major force in European esports, Team Vitality places player development at the heart of its strategy. By joining the organization, Neia will train in a high-performance environment alongside seasoned professionals, accelerating her growth on the international fighting game circuit.

Fabien “Neo” Devide, President and Co-Founder of Team Vitality, commented: “We are delighted to welcome Neia to Team Vitality. Her potential, seriousness, and determination fully reflect the club’s mindset. Alongside her mentor Kayane, we are proud to support her in this new phase and confident she will find the ideal conditions to thrive with our fighting game players.”

With Neia’s arrival, Team Vitality strengthens its Fighting Games roster while reinforcing its role in shaping the next generation of esports champions.

The post Team Vitality Signs 16-Year-Old Tekken 8 Prodigy Neia to Fighting Games Roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETER dominates ICE Barcelona 2026 with prestigious double esports award win

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BETER, a Europe-based provider of live streams, live data, and odds for esports and sports, is celebrating a double award win at ICE Barcelona 2026.

The provider took home the trophy for Best Esports Innovation at the European iGaming Awards 2026 and Esports Innovator of the Year at the International Gaming Awards 2026.

​The win marks the second consecutive year that BETER has topped the Esports Innovator category at the International Gaming Awards, driven by its commitment to evolving the iGaming industry with new formats of in-demand, fast-paced content.

BETER’s esports offering sets the standard for others to follow, consisting of its exclusive ESportsBattle tournaments. These tournaments deliver non-stop betting action across popular titles, including eFootball, eBasketball, eHockey, and eTennis, with more than 500,000 events scheduled annually.

Underlining the provider’s commitment to transparency, ESportsBattle recently received the ESIC Gold Standard Accreditation, further establishing BETER as one of the most trusted names in high-frequency content.

Operators can also take advantage of BETER’s Esports Odds Feed, delivering market-leading odds with the highest uptime across more than 450 tournaments globally, covering 40,000+ pre-match and live events annually, all powered by a team of in-house expert traders.

The awards follow a hugely successful period for BETER’s esports division, including the launch of eTennis, the first of its kind in the market, as well as the addition of the European Conference tournament to its eBasketball series.

BETER has also strengthened its position in the US market, where ESportsBattle is already live in New Jersey and Colorado with tier-one operator bet365. Internationally, the product was integrated by leading operators and aggregators, including Entain CCE and Meridianbet in 2025.

Securing two major award wins at ICE Barcelona is a testament to the quality of BETER’s market-leading fast-betting product suite, as well as the dedication and professionalism of its team.

Vladyslav Vitrenko, Public Relations Lead at BETERsaid: “Winning two major esports awards at ICE is a significant milestone for BETER and marks an incredibly strong start to the year.

“We have worked hard developing the best fast-betting products in the market, and this award is a testament to the effort put in by the team – effort that we continue to make to ensure more players than ever before can access our products.

“We are constantly developing new products while maintaining a strong public presence, openly showcasing our operations, integrity measures, and product updates to remain transparent and trustworthy for our operator partners and their players.

​“The demand for fast-betting content will only continue to rise, and these awards further position BETER as the go-to provider on the market.” 

The post BETER dominates ICE Barcelona 2026 with prestigious double esports award win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Esports World Cup 2026 Tickets on Sale Now

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First wave of tickets includes Early Bird passes, premium experiences and special travel offers ahead of seven-week competition for a record-breaking $75 million prize pool

The Esports World Cup Foundation (EWCF) officially opened tickets sales for the Esports World Cup 2026 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 6 through  August 23. The first wave of ticket options for fans is now live at esportsworldcup.com and through international ticketing partners Tixr (US and EU), Webook (Middle East and Saudi Arabia), Platinumlist (Middle East and India), and Damai (China), alongside special travel packages from Saudia Holidays available to first purchasers.

EWC 2026 will feature a record-breaking $75 million prize pool that reflects the evolution of the EWC as a premier sporting event and the anchor multi-title competition within the global esports ecosystem. Over 2,000 players representing more than 200 Clubs and over 100 countries will compete in Riyadh in the industry-leading cross-game Club Championship that is now a focal point of the esports calendar.

Limited-edition goodie bags for Weekly All-Access and Premium Tournament purchases contain a collector coin, trading card, aluminium water bottle, tote bag, T-shirt, fridge magnet, merch voucher, and a collectible pin.

Saudia Holidays, the travel division of Saudia Airlines, the Kingdom’s national carrier, now also offers an all-in-one Early Bird package to experience the Esports World Cup in Riyadh, including return flights, hand-picked hotels near the action, and a free All-Access Pass for the full duration of the stay, with one simple booking and no hidden fees.

Regular Tournament Passes and Daily Passes will be released in the next wave of sales.

The EWCF has officially confirmed the weekly schedule for EWC 2026, locking in seven weeks of world-class competition. Below is the schedule for each EWC tournament, sorted by week.

The post Esports World Cup 2026 Tickets on Sale Now appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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