Mr Vegas, the rapidly growing online casino brand under the Immense Group umbrella, has officially extended its title sponsorship of two premier PDC events—the Grand Slam of Darts and the Nordic Darts Masters—for an additional two years.

This renewal ensures that Mr Vegas remains at the forefront of the “darting revolution” through the end of 2027, building on a successful association that has seen the sport’s global viewership reach record highs.

2026 Tournament Schedule

The extension secures Mr Vegas as the naming partner for two of the most distinct events on the PDC calendar, spanning both the prestigious ranking system and the international World Series circuit.

The “Littler Effect” and Explosive Audience Growth

The decision to extend comes as darts experiences a “breakout” era of mainstream popularity, largely driven by the emergence of Luke Littler.

The 2025 Mr Vegas Grand Slam of Darts final, where Littler defeated Luke Humphries 16–11, became an instant classic, helping Littler secure the world #1 ranking. The broader metrics for the sport reflect this surge in interest:

• Peak Viewership: The 2025 World Championship final peaked at 3.1 million UK viewers, the highest non-football audience for Sky Sports in a year.

• Global Reach: The PDC reported a 29% year-on-year growth in international audience figures.

• Expansion: The Grand Slam of Darts is set to expand from a 32-player to a 48-player field in 2026 to accommodate the growing talent pool.

Strategic Confidence Amidst Regulatory Shifts

While the partnership extension is a celebratory milestone, Marco Trucco, CMO at Immense Group, used the announcement to address the evolving UK fiscal landscape, specifically the recently adjusted gaming duty.

“Our decision to extend our partnership with the PDC is a statement of confidence in the future of legal and safe online gambling in the UK,” said Trucco. “Unfortunately, the new gaming duty will hit the sport leagues and teams that chose to partner with regulated, UK-facing operators… in that context, we are doubling down on our commitment to the sport.”

Adam Perfect, Head of Commercial for the PDC, added that the energy brought by Mr Vegas is “starting to build a strong legacy” for the brand within the darting community.

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Kansas Lottery has officially selected Instant Win Gaming (IWG) as its primary partner for eInstant game content, marking a major expansion of the state’s digital lottery program. The agreement, announced on January 8, 2026, will see IWG supply its full portfolio of digital “scratch” games to Kansas players, building on the lottery’s successful iLottery launch in February 2025.

Strategic Milestone for Kansas iLottery

Kansas becomes the 33rd NASPL/WLA member lottery and the 9th in the U.S. to adopt IWG’s digital content. The partnership focuses on “digital transformation”—taking the mechanics players love from physical retail scratchers and reimagining them for the mobile screen.

• Retail Synergy: IWG will develop games specifically inspired by Kansas’ top-performing retail tickets, ensuring familiarity for long-time players.

• Constant Refresh: Using IWG’s InstantRGS (Remote Game Server), the Kansas Lottery will maintain a consistent roadmap of new titles to keep the digital lobby fresh.

• Rapid Onboarding: IWG’s server is already integrated with the Pollard Catalyst platform, which powers the Kansas iLottery system, allowing for a seamless technical rollout.

The “Catalyst” for Growth

The Kansas Lottery’s iLottery program originally went live on February 13, 2025, achieving the record for the fastest full-featured implementation in U.S. history (just 10 months from scoping). By tapping IWG, the Lottery is shifting from its “Loyalty-First” phase into a high-growth “Content-First” phase.

“Their experience transforming retail scratch styles into successful digital formats made this partnership an easy decision,” said Stephen Durrell, Executive Director of the Kansas Lottery. “We’re excited for Kansas players to experience the depth and quality of IWG’s portfolio.”

Market Impact and Roadmap

Feature	Details
Partner	Instant Win Gaming (IWG)
Integration	Pollard Catalyst Cloud-Native Platform
Target Audience	235,000+ “PlayOn” Loyalty Members
Game Strategy	Retail-to-Digital “Scratcher” Mechanics
U.S. Context	9th U.S. State to deploy IWG eInstants

Jason Lisiecki, Executive Vice President at IWG, noted that the Kansas strategy aligns perfectly with IWG’s leadership in the North American space, focusing on scaling engagement through high-performing, proven mechanics.

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Big Daddy Gaming®, the high-profile newcomer to the slots industry, has finalized a major commercial agreement with ComeOn Group. This partnership marks a significant milestone for the studio, which was founded by a trio of industry heavyweights from Relax Gaming and Evolution.

The deal will see Big Daddy Gaming’s debut portfolio integrated across ComeOn Group’s international brand stable, with a specific focus on high-traffic Swedish brands like Snabbare and Hajper.

Reel Fun. Real Value: The Studio’s DNA

Launched in late 2025, Big Daddy Gaming® entered the market with a mission to disrupt what its founders describe as an “oversaturated and stagnant” supply chain. The studio’s philosophy, Reel Fun. Real Value., aims to combine humorous, high-quality creative content with a commercial model that prioritizes long-term operator profitability.

Leadership & Strategic Backing

The studio’s rapid ascent is fueled by the combined experience of its founding team:

• Erland Hellstrom (CEO): A former commercial executive at Evolution, known for managing tier-one operator relationships during periods of hypergrowth.

• Simon Hammon (Co-Founder): Former CEO of Relax Gaming and a key figure in the early success of NetEnt.

• Daniel Eskola (Co-Founder): Former Chief Product Officer at Relax Gaming and product leader at Kindred.

The venture is further supported by capital from Castech, a gaming-focused investment fund, ensuring the studio has the financial runway to scale its technical infrastructure.

Sweden: The First Major Regulated Milestone

The partnership with ComeOn Group aligns perfectly with Big Daddy Gaming’s recent regulatory success. On November 11, 2025, the studio secured its B2B supplier license from the Swedish Gambling Authority (Spelinspektionen).

“Securing the SGA licence is a major validation of our compliance standards and technical readiness,” said Erland Hellstrom, CEO at Big Daddy Gaming®. “Sweden is an essential market in our growth strategy and securing this approval allows us to immediately begin servicing our operator partners here.”

Deployment Timeline & Key Markets

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