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Paf delivers the gaming experience onboard the new shipping company Gotland Alandia Cruise’s ship M/S Birka Gotland

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The Nordic gaming company Paf will deliver the gaming entertainment onboard the M/S Birka Gotland. The cruise ship belongs to the newly founded shipping company Gotland Alandia Cruises. The ship will offer its first cruises in the spring of 2024.

The shipping companies Viking Line and Gotlandsbolaget have embarked on a joint investment in cruise traffic between Stockholm, Mariehamn and Visby. Together they have founded a new shipping company Gotland Alandia Cruises AB, which owns the cruise ship M/S Birka Gotland. Paf will deliver the gaming entertainment to the shipping company.

“We are really looking forward to starting our cooperation straight away. We want to contribute with a good concept for the games onboard. It will be an exciting challenge to get all the new gaming machines and table games in place in the coming months,” says Jannik Svahnström, Head of New Sales at Paf.

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Gotland, Denmark and central Sweden

The entertainment offer onboard Birka Gotland will include a variety of restaurants, shopping, spa and entertainment. Paf will manage the slot machines and table games onboard which will be part of the overall passenger experience.

“Paf is a well-established company and a natural partner for us. We are convinced that Paf can deliver a good package for the gaming experience onboard,” says Susanne Kaarnimo-Knight, CEO of Gotland Alandia Cruises AB.

The company will start the cruise traffic between Stockholm and Mariehamn at the end of March 2024. Thereafter, the ship will also operate via Visby on Gotland, and include popular destinations such as Härnösand and Ystad in Sweden, Bornholm in Denmark and Riga in Latvia.

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Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership

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Octoplay expands its UK and Irish presence through integration with BoyleSports, Ireland’s largest independently owned bookmaker. The partnership brings Octoplay’s premium gaming portfolio to BoyleSports’ digital platforms, marking the company’s third major UK market integration in recent months.

This strategic move brings popular titles such as Cash Link Express: Hold & Win, Lightning Blitz: Chain Collect, and The Great Jackpot Expedition to BoyleSports’ extensive UK player base. Building on partnerships with tier-one operators like Rank Group, Flutter Entertainment, and William Hill, this collaboration further demonstrates the UK and Irish market’s strong response to Octoplay’s premium gaming products.

“BoyleSports’ extensive market reach and strong brand presence strengthen our position as we accelerate our UK expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This collaboration reinforces our strategic focus on the UK and Irish market and allows us to deliver our premium titles to an even broader audience.”

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James Stephenson, Gaming Manager at BoyleSports, adds: “Octoplay’s proven performance and strategic approach to game development made this collaboration an ideal fit for our game portfolio. Its strong results in the UK and Ireland, and its focus on premium quality complement our vision of delivering exceptional, responsible entertainment to our players.”

The partnership with BoyleSports marks another strategic step in Octoplay’s expansion across regulated markets. With a growing presence across ten key European jurisdictions, including the UK, Italy, Sweden, Denmark, Belgium, Netherlands, Romania, Ontario, Malta, and Slovakia, as well as a recent provisional license in Michigan, Octoplay’s momentum reflects its consistent delivery of high-performing content that resonates with players across multiple markets.

The post Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership appeared first on European Gaming Industry News.

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ULIS and LFP Signed a Partnership

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ULIS and French professional football league (LFP) entered into a partnership agreement to safeguard the integrity of French professional football

The United Lotteries for Integrity in Sports (ULIS), the integrity body for state lotteries, has signed a cooperation agreement with the French professional football league Ligue de Football Professionnel (LFP) to reinforce the protection of sports integrity in France’s top-tier football competitions, Ligue 1 McDonald’s and Ligue 2 BKT. This new partnership reflects the shared determination of both organizations to uphold the principles of transparency, fairness, and ethical conduct in sport.

This agreement facilitates the exchange of crucial information between ULIS and the LFP to prevent and combat competition manipulation threats to football. As part of its operational role, ULIS will conduct pre-season integrity assessments of clubs and other stakeholders, ensuring that the foundations of French professional football remain strong and trustworthy.

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The LFP, which is responsible for managing professional football in France under the regulations of the French Football Federation, has a longstanding commitment to creating an environment in which professional clubs can operate effectively and fairly. This collaboration with ULIS underscores the LFP’s dedication to maintaining the highest standards of professionalism and integrity within the sport.

Speaking about the agreement ULIS President Gilles Maillet said: “This partnership reinforces the collective efforts of ULIS and the LFP to ensure that Ligue 1 McDonald’s and Ligue 2 BKT remain synonymous with fair play and ethical excellence. It represents an extra instrument to protect the integrity of French football. ULIS has always been committed to ensure the integrity of French sports and we will continue to do so now with the additional support of the LFP.”

The announcement of this partnership agreement highlights the vital role of international collaboration that integrity bodies like ULIS play in addressing the complex challenges of competition manipulation and misuse of betting practices. By leveraging their expertise both organizations also aim to promote a positive sporting environment for players and football fans.

The post ULIS and LFP Signed a Partnership appeared first on European Gaming Industry News.

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KingMidas Games Partners with LuckyStreak to Deliver Premium iGaming Titles to Operators Worldwide

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KingMidas Games, a leading iGaming provider, today announces a new strategic partnership with LuckyStreak, a leading B2B live casino software provider and content aggregator.

Through this collaboration, more than 100 KingMidas Games titles—spanning its signature Classics, Next-Gen, Slots, and other top-performing genres—will be made available via LuckyStreak’s powerful aggregator platform, LuckyConnect™. This integration empowers operators to easily browse, pick, and deploy their preferred KingMidas Games titles all in one place, streamlining access to world-class content through a single integration point.

“Partnering with LuckyStreak marks a significant milestone in our growth journey,” said Alex Mozir, Head of Sales at KingMidas Games. “Their reputation for delivering best-in-class live casino and aggregation solutions makes them a natural fit for our content. We’re confident that our portfolio—designed for engagement, retention, and performance—will add strong value to the LuckyConnect offering. This collaboration reflects our shared commitment to empowering operators with standout gaming experiences, and we’re excited for what’s to come.”

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“Growing LuckyConnect with top content is a big focus for us this year, and KingMidas Games is a perfect fit to our strategy. I know the team behind it and have a lot of respect for what they’re building—smart games, solid execution, and real potential,” said Ady Totah, LuckyStreak CEO and Co-founder. “We’re already lining up campaigns with some of our close partners and looking forward to seeing how the games perform. This is just the start.”

Rory Kimber, LuckyStreak Commercial Director said: “Often making decisions for who to bring onto LuckyConnect can be difficult, but with KingMidas Games, that wasn’t the case. Their first-class, diverse and exclusive content ticks all the boxes. More importantly, the team at KingMidas Games understands that successful partnerships are built not just on great content, but on strong support and collaboration—and they’ve been both engaging and knowledgeable at every stage. I’m looking forward to taking their fantastic games to the market, and to our existing customers.”

The KingMidas Games portfolio will be available on the LuckyConnect™ platform starting in Q2 2025.

The post KingMidas Games Partners with LuckyStreak to Deliver Premium iGaming Titles to Operators Worldwide appeared first on European Gaming Industry News.

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