Colombia
TG Lab powers Stake’s expansion into Colombia
Provider makes its LatAm debut with leading betting brand using its state-of-the-art modular iGaming and sports betting platform to enter regulated market
Stake, one of the world’s leading crypto casinos and sportsbooks, has entered the locally regulated Colombian market powered by the cutting-edge platform provider, TG Lab.
The operator has secured the necessary licence and approvals to make its debut in Colombia via its acquisition of Betfair Colombia earlier in the year and launched its brand and online casino/sportsbook experience to players under the Stake.com.co domain.
Stake will use TG Lab’s agile, modular and scalable iGaming and sportsbook platform, as well as its customisable front-end solution and bespoke native mobile app, to deliver a superior experience to players in Colombia as part of its ambitions to become the leading gambling brand in the country.
TG Lab had been assessing the fast-growing Latin American market for some time and was waiting to form a partnership with a tier one operator before making its debut. Stake is the perfect partner in that regard, with TG Lab now set to make big moves in the region.
This includes plans to establish a dedicated LatAm office from which it will look to partner with additional operators, helping them deploy their online casinos and sportsbooks in regulated markets across the region throughout 2024 and beyond.
The TG Lab platform has been designed to allow operators to take control of the technology and accelerate product innovation, allowing them to cut down on operational costs. This is achieved through advanced automation that replaces a great number of manual processes and activities.
Ugnius Simelionis, TG Lab Chief Executive Officer, said: “Stake is one of the largest gaming operators in the world and we are proud to have been trusted to provide our platform and mobile app solutions for its move into Colombia.
“With our technology powering its online casino and sportsbook and mobile app, and its position as a leading brand, Stake has what it takes to become a true market leader in Colombia and we are delighted to be playing a part in its journey.
“The partnership also marks our arrival in Latin America, a region where we have big plans to become the go-to platform provider for operators looking to deliver the best online casino and sports betting experience to players in regulated markets.”
“In TG Lab we have a proven platform and app provider that knows exactly what it takes to deliver a compelling player experience. This, combined with our brand, puts us on a sure path to success in Colombia.”
New operator and jurisdiction further commercial growth of studio
Independent slots studio Thunderkick has launched in Colombia through a partnership with leading operator Luckia.
The new market entry is its second in Latin America following the announcement of a deal with RushBet in Mexico and highlights the developer’s appeal to a rapidly expanding player base in the region.
Luckia is a renowned operator in Colombia having received a licence from Coljeugos in 2018, two years after the legalisation of online gaming in the nation.
Thunderkick’s collaboration will see its collection of online casino games made available to Luckia’s players, including fan-favourites Xterminate, Midas Golden Touch 2, and 12 Bolts of Thunder.
The Stockholm studio outlined ambitious plans earlier this year, including the solidification of its influence on the European iGaming scene, as well as furthering its presence across both North and South America.
Mariam Dadosh, Account Manager at Thunderkick, said: “Expansion across regulated Latin American markets remains a focal point of Thunderkick’s commercial plans, and the arrival in Colombia is evidence of our drive to diversify into new jurisdictions.
“Luckia is a trusted operator there, and we are delighted to provide them access to a range of our most popular games, aiding them in their mission to provide the optimal customer experience.”
Eloy Fernandez, Head of Product at Luckia, added: “Thunderkick has been creating unique, immersive games for over a decade, and we can’t wait to offer this portfolio to our players.
“Luckia prides itself on prioritising the player, and as a result, consistently updates its offering with state-of-the-art games from the industry’s most acclaimed providers. We are sure players will enjoy the innovation that goes hand-in-hand with Thunderkick titles.”
Amusnet, is enhancing its presence in Colombia through a strategic partnership with WPlay – the country’s highly recognized online casino and sports betting website. The collaboration represents a synergy of expertise and resources, combining innovative gaming solutions with established presence and market knowledge.
“We are thrilled to collaborate with one of the leading operators in Colombia. Together, we aim to deliver unparalleled gaming experiences to players in Colombia and beyond, setting new standards of excellence in the industry. This new partnership signifies a mutually beneficial agreement to all stakeholders, particularly our valued players,” Daniel de los Ríos, Commercial Manager Latam of Amusnet.”
The CEO of WPlay, Julio Cesar Tamayo, comments: “We are pleased to have Amusnet’s games on WPlay. We understand the importance of this provider on an international level and the interest it generates among Colombian players. Looking forward to achieving great results together!”
Currently, Amusnet has over 40 live games available at wplay.co. The company anticipates expanding this number to 70 by next month to reach 100 live games by the end of the year. Players can enjoy some of our most popular and well-performing online casino slots. 40 Super Hot, Burning Hot and Shining Crown are only a few examples of the continuously growing portfolio of Amusnet games offered on the WPlay website.
iGaming distributor gains strategic entry into Colombian market
3 Oaks Gaming, an established distributor of iGaming content, has gone live in Colombia after agreeing a partnership with leading operator, BetPlay.
3 Oaks Gaming is set to enhance its reputation in Colombia, one of LatAm’s most mature markets. Its full portfolio will be integrated onto BetPlay’s cutting-edge platform, allowing Colombian players to navigate its catalogue of slots.
With titles such as Sky Pearls: Hold and Win, 3 Egypt Chests: Hold and Win and Coin UP: Hot Fire 3×3 launching this year, the supplier has elevated its games library with subtle twists to its mechanics, bolstering the overall player experience.
Founded in 2017 in Colombia’s capital, Bogota, BetPlay has propelled itself into one of the market’s biggest operators, with its casino offering continuing to expand across the region.
This collaboration reinforces 3 Oaks Gaming’s strategy of establishing a presence in LatAm as 2024 progresses, with this entry into Colombia following swiftly on from agreeing a partnership with EstrelaBet in Brazil.
Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “Colombia is one of LatAm’s most established markets and we believe our high-quality slots will resonate perfectly with users in the jurisdiction.
“Our journey into LatAm is an exciting time for everyone at 3 Oaks and to agree a partnership with BetPlay will only boost our presence in Colombia.”
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