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Kaizen Gaming Announces Betano as Official Global Sponsor of UEFA EURO 2024™

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Betano is the First Ever Betting Partner of the leading European Championship, UEFA’s national team football flagship event

Kaizen Gaming, one of the biggest GameTech companies in the world, has announced that its brand Betano has signed on as an Official Global Sponsor of UEFA EURO 2024™.

Betano, one of the leading sports betting and gaming platforms worldwide, will serve as the Exclusive Betting Partner of the leading European Championship, hosted next summer in Germany across 10 cities from June 14th to July 14th, 2024.

This marks the first time that UEFA is partnering with a betting company for the European Championship, bringing one of the most prestigious sports events worldwide to a wider audience of betting enthusiasts. Fans will have the opportunity to experience the tournament on a whole different level, placing their bets before or during a live EURO game through one of the world’s premium sports betting platforms.

George Daskalakis, Founder and CEO of Kaizen Gamingcommented, “We are thrilled to be partnering with UEFA for the upcoming EURO 2024 tournament. This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence. We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship”.

Guy-Laurent Epstein, Director of Marketing at UEFA, said, “We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA EURO 2024. Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament.”

This announcement comes after Betano’s successful collaboration with FIFA for the World Cup Qatar 2022, where it became the first-ever betting company to partner with the Association.

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22Bet and 22Bet Partners Shortlisted in Three Categories at AffPapa iGaming Awards 2026

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22Bet and its affiliate program, 22Bet Partners, have earned a place on the shortlist of the AffPapa iGaming Awards 2026 across three competitive categories: Affiliate Program of the Year, Casino Operator of the Year, and Sportsbook Operator of the Year.

More Than a Brand—A Track Record

22Bet Partners has been operating as an affiliate program spanning more than seven proprietary products across distinct audiences and markets. The program maintains a regular presence at key industry events — including SiGMA, iGB Live, and Affiliate World — and has previously received recognition across multiple industry award ceremonies.

The Nominations Tell a Story

22Bet’s shortlisting for Sportsbook Operator of the Year underscores the brand’s continued momentum across competitive sports betting markets. The platform has strengthened its position through expanded market coverage, a sharp odds offering, and a consistently refined user experience that caters to a global audience of sports bettors. Meanwhile, the nomination for Casino Operator of the Year adds further weight to what has been a standout awards cycle for the brand.

The nomination for Affiliate Program of the Year recognises 22Bet Partners’ commission structures, account management, marketing tools, and operational transparency — the practical factors that define working conditions for affiliates on a day-to-day basis.

Partners at the Centre of It All

The 22Bet Partners team has been deliberate about one thing: treating affiliate relationships as genuine partnerships. The Affiliate Program of the Year nomination reflects the results of ongoing collaboration with the affiliate community. 22Bet Partners regards the shortlist as a recognition of the partnerships built over time and the mutual effort that has contributed to this outcome.

Cast Your Vote

The AffPapa iGaming Awards 2026 are open for community voting, and every vote counts. Industry professionals, affiliates, and iGaming enthusiasts are encouraged to support 22Bet and 22Bet Partners at the official voting page.

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EvenBet Gaming and SBC set private poker tournament for SBC Summit Malta

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Invite-only No Limit Hold’em event runs 30 April at Casino Malta, InterContinental Hotel, with prizes for SBC Summit attendees.

EvenBet Gaming will host an invite-only No Limit Hold’em poker tournament with SBC on 30 April, the final day of SBC Summit Malta. The event will take place at Casino Malta at the InterContinental Hotel and is restricted to conference delegates.

The companies are positioning the tournament as a networking format built around a “premium, fast-paced poker experience,” with professional hosting at the venue.

Prizes listed for the event include an iPad Air, Apple Watch 11, and AirPods Pro 3.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “This tournament is sure to be one of the highlights of SBC Summit Malta, combining the thrill of competition with the social and strategic elements that make poker such a powerful connector.

“Taking place in Casino Malta, the event is reserved exclusively for conference attendees, and we look forward to welcoming them to the table to create new connections while enjoying one of the industry’s most iconic card games.”

The post EvenBet Gaming and SBC set private poker tournament for SBC Summit Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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QTech Games adds Just Slots to its aggregation platform

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Deal expands distribution for Just Slots titles via QTech’s operator network, with a focus on Africa and Latin America.

QTech Games has signed a new content partnership with slots studio Just Slots, adding the supplier’s catalogue to QTech’s aggregation platform for its operator clients.

The integration makes a range of Just Slots titles available via QTech, including Shogun Skylord, Rain and Ruin, Book of Abyss, and Shadow Pirates. The companies said the deal is aimed at extending distribution across emerging markets, particularly Africa and Latin America.

QTech Games CEO Philip Doftvik said: “We’re dedicated to rolling out more and more elite content and product innovation that drives revenue for our partners. So, this deal with Just Slots extends our impressive sequential pipeline into 2026 – and we’ve so much more to come this year! In today’s marketplace, only premium games of the highest standard separate you from the crowd. So, we look forward to sharing their wide spectrum of games with both leading and challenger operator brands in emerging markets worldwide.

“Just Slots’ stunning portfolio will assist any platform partner ensure a complete brand experience that players enjoy and return to, driving dwell-time and fresh revenue streams. Their games introduce compelling narrative twists to their features, appealing to the culturally varied proclivities of new players across a swathe of untapped territories.”

Nick Formosa, Head of Client Strategy at Just Slots, said: “This is a partnership we’re genuinely excited about. QTech has the reach, the operator relationships, and the on-the-ground expertise in markets where slot demand is growing fastest. Being part of their platform puts our content exactly where we want it to be, and we’re looking forward to seeing our games find new audiences across Asia, Africa, and Latin America.”

The post QTech Games adds Just Slots to its aggregation platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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