Authentic Gaming is set to make its North American debut now that the Michigan Gaming Control Board has authorized it to livestream real-time casino table games with live dealers from a Farmington Hills studio. This brings the number of live dealer providers authorized in Michigan to three, with the other two being Playtech and Evolution.

The hybrid live/online games are offered since Oct. 5, 2023. Authentic Gaming initially will provide live dealer games through the Keweenaw Bay Indian Community with its platform provider Golden Nugget Casino under the Golden Nugget brand, and the Little River Band of Ottawa Indians with its platform provider Rush Street Interactive under the BetRivers brand.

“Live dealer online casino table games offer an immersive and engaging gambling experience that combines the convenience of online gaming with the authenticity of the environment in a land-based casino. Players can enjoy the excitement of playing their favorite casino games with real dealers in real-time, all from the comfort of their home or wherever they may be,” MGCB Executive Director Henry Williams said.

Unlike traditional online casino games that rely on computer-generated graphics and algorithms, live dealer games involve real human dealers who interact with players through live video streams. Since the games are played in real-time with real cards, dice, or wheels, players can witness the entire process together, which is particularly important for players who may be skeptical about the fairness of online casino games.

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Authentic Gaming will offer a wide range of live dealer gaming options to suit different preferences — including blackjack, baccarat, and roulette — and was approved after fulfilling Michigan internet gaming regulatory requirements, including an onsite review by MGCB staff.

Seven new live dealer experiences now at Rush Street Interactive’s BetRivers in Michigan

Light & Wonder, Inc. has gone live with Premium Live Dealer by Authentic Gaming in the United States for the first time, presenting players at Rush Street Interactive Inc.’s brand, BetRivers in Michigan, with new worlds of play.

All the live dealer games are delivered from Authentic Gaming’s newly built, state of the art, Michigan studio that accommodates an extensive networked live gaming floor as well as space for bespoke environments for individual operators.

Five games have been made available at launch, all streamed live from Authentic Gaming’s bespoke live casino studio in the Great Lake State. BetRivers players can enjoy a Premium Blackjack experience, as well as STADIUM BLACKJACK®, PREMIUM ROULETTE, PREMIUM BACCARAT and ALL MICHIGAN AUTO ROULETTE with further releases in the pipeline.

Premium game features include Make It Your Own, Side Bet Library, SHUFFLESTAR® and Pay Me Now.

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The launch of Authentic Gaming’s live dealer solution in the U.S. is a significant milestone in the evolution of online casino in the country, with players benefiting from a highly customized and ultra-localized experience.

Light & Wonder Premium Live Dealer by Authentic Gaming provides innovative table games to some of the world’s leading operators, presenting a wide selection of game types to its partners.

Jonas Delin, Founder of Authentic Gaming, said: “We have worked incredibly hard to create a studio and live product that we believe will have a major impact on the online casino market across the United States. It is fantastic to have reached the stage where we are able to go live with the product through the industry leading online casino portfolio at BetRivers in Michigan.

“Ours is a premium, bespoke offering that we believe will resonate strongly with players across the U.S. and this launch represents a key stage in our growth journey.”

Richard Schwartz, Chief Executive Officer, at Rush Street Interactive, said: “We believe in creating next-level experiences for our players and Light & Wonder Premium Live Dealer by Authentic Gaming certainly fits the bill.

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“Authentic Gaming has created a compelling array of content that speaks directly to the preferences of players in Michigan and this is a partnership we believe will prove to be highly successful going forward.”

Light & Wonder, Inc. (NASDAQ and ASX: LNW) (“Light & Wonder,” “L&W” or the “Company”) and Authentic Gaming have launched their first live game show of the year with the release of 7’s on Fire LIVE, which offers a unique player experience within the live casino vertical.

This significant milestone marks the first Authentic Gaming game show to utilize Light & Wonder IP for the European market, with elements of the popular 7’s on Fire franchise incorporated into the gameplay.

The UK release of 7’s on Fire LIVE will be exclusive to Light & Wonder’s long-term partner Sky Betting and Gaming across their Sky Vegas and Sky Bingo brands for two weeks, with a wider operator network rollout to follow.

Providing a multitude of ways to win, 7’s on Fire LIVE allows players to bet on both fruit symbols and numbers. This game show is shaped by evolving player preferences and market trends. It is packed full of fast-paced action and excitement at every step, offering players a potential max payout of over 10,000x their initial bet.

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Players of 7’s on Fire LIVE can bet on symbols and multiply their bets up to 500x based on symbol frequency, according to the pay table. Players can also bet on numbers and multiply their bet by the symbol multiplier value, which can be up to 777x, when the ball lands on a lucky number. If the winning number matches the winning symbol, the player will triple their symbol winnings. The experience is further enhanced when the bonus rounds appear, multiplying all wins by up to 7x.

Authentic Gaming’s latest live casino product signals its ambitions to develop fresh concepts for the industry. It has plans to utilize additional IPs owned by Light & Wonder for future game show releases, including the legendary Rainbow Riches franchise.

Jonas Delin, CEO and Founder of Authentic Gaming, said: “Introducing 7’s on Fire LIVE is an exciting moment for us, showcasing our hard work in bringing an innovative experience to the live casino sector.

“By combining the best of Light & Wonder’s immensely popular IP with our ambitious development capabilities, we anticipate a strong reaction from UK players who will hopefully appreciate the alternative gameplay that is on offer.”

Dylan Slaney, CEO of iGaming at Light & Wonder, said: “The creation of 7’s on Fire LIVE beautifully illustrates why Light & Wonder entered the live casino category through the acquisition of Authentic Gaming.

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“The live game show not only breathes new life into one of the most popular IPs, but also provides us with a competitive edge to deliver exciting new experiences never before seen in our industry. We’re thoroughly looking forward to unveiling more of these game show collaborations in the near future.”