Asia
FUN88 unveils Tony Parker as its brand ambassador for Asia
Basketball superstar and four-time NBA Championships winner, Tony Parker, has been unveiled as an official brand ambassador for FUN88, the powerhouse Asian sports betting operator.
In this new landmark role for FUN88, Parker will assist in fronting a series of dedicated promotions and thematic activations for one of the most popular and progressive sportsbook operators in Asia. This innovative partnership begins with immediate effect, leveraging long-term scope for collaboration.
Adored and recognized around the world after 18 storied years in the NBA (17 of which were at the San Antonio Spurs franchise, for whom he contested five NBA Finals and won one MVP award in 2007), Parker’s distinguished history, international appeal and commitment to excellence on and off the court make him a hot-hand ambassador for a brand that is setting the pace across the planet’s biggest continent as the leading igaming platform. The 41-year-old now follows in the sizeable strides of Steve Nash and the late, great Kobe Bryant on FUN88 ambassadorial duties.
Parker’s engaging character, peerless speed and skill seamlessly chime with FUN88’s own core values around the responsiveness and agility of its underlying technology and client-facing site, both pre-game and in-play, not to mention its dynamic customer service for fans. His rapier reflexes famously shut out initial media assessments about his lack of stature by the NBA’s towering standards – and this underdog spirit, coupled with an ability to routinely surpass expectations, made this Hall of Famer a ready winner with sporting fan-bases worldwide. As eloquent examples, Parker boasts a 2M following on X (formerly known as Twitter), over 3M followers on Facebook, and 1M fans on Weibo in China.
FUN88 prides itself on its rich heritage in basketball and other international sports, with a roll call of stars and teams that positively separates the company from other brands in the sector. To which end, FUN88 has been highly active in global sports marketing over the past decade, and presently acts as the long-term Asian betting partner of two Premier League clubs in Tottenham Hotspur and Newcastle United FC while also leveraging another enduring ambassadorship with Spanish footballing legend, Iker Casillas. FUN88 has also enjoyed instrumental associations with the aforementioned Bryant, the renowned OG Dota 2 team in eSports, and cricketing stars Daren Sammy and Dale Steyn.
Now, this Tony Parker announcement sets up the new NBA season perfectly for further ambitious expansion from FUN88, broadening its footprint into more emerging markets where basketball’s popularity and audience share is coming to its zenith (e.g. China, the Philippines and South East Asia countries such as Thailand and Vietnam), with each new territory bolstered by the operator’s enduring mantra to engage, educate and entertain.
A senior spokesperson welcomed FUN88’s latest flagship ambassador: “We’re naturally delighted to have secured further net gains for FUN88’s unrivalled ambassadorial roster by signing Tony. He’s one of the most successful sports personalities his country has ever produced and retains a huge popularity worldwide. We’re confident that fans and FUN88 players alike will enjoy seeing Tony shine a light on the sport he loves, and share in his infectious enthusiasm with an engaged social media community.”
“His famous No. 9 jersey may have been retired, but his legacy and excitement for the game are as strong as ever. Together, we are committed to achieving our goals in the most engaging way possible, raising the bar of the end-user experience and social traction.”
Parker, who becomes FUN88’s third Hall of Fame ambassador from the NBA, added: “I’m thrilled to be following Steve and Kobe’s lead as FUN88’s latest basketball frontman, as we look forward to an exciting renewal of the NBA campaign. They have built a brand here which directly aligns with my playing values of speed and strength, underpinned by a desire to operate as a team and confound the critics. Everyone used to tell me I was too small and too slight to make it in the NBA. That lit a fire in my soul and helped me inspire my teammates. It’s a combination that’s vital to winning any game and also entertaining your audience.”
“With that in mind, I can’t wait to help deliver more premium content, insights and activity to emerging Asian markets, and the basketball fans within them. From China to Thailand, these fans are making it rain! Hopefully, we can find some innovative offers and deeper connections for players to better engage with the sports they love.”
While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a sports-friendly environment framed by a responsible igaming culture.
FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.
Iveda, a global leader in AI-driven video surveillance and smart-city technologies, announced that Subic Sun Development Inc. has chosen the IvedaAI platform as the video surveillance solution for the soon-to-open Subic Sun Resort, Convention & Casino. IvedaAI was selected early in the build-out to inform camera placement and ensure frictionless integration with future-ready, AI-powered analytics. Located on the former U.S. naval base in the Subic Bay Freeport Zone—a special economic hub that hosts thousands of international and local businesses—the resort will feature 500 guest rooms, a state-of-the-art convention center, a luxury casino and two Accor-brand hotels, Ibis Styles and Mercure, scheduled to open in December 2025.
The decision comes as global resort operators sharpen their focus on safety, service and operational efficiency. The global resort market generated $347 billion in 2024 and is projected to reach nearly $945 billion by 2030, an 18.5% CAGR. IvedaAI’s AI-enabled video analytics will help property staff lower security costs, respond to incidents faster and unlock data-driven insights that boost both guest satisfaction and bottom-line performance.
“Iveda being selected as a premier security and surveillance provider before the first Subic Sun Resort guest ever checks in is a powerful endorsement of our commitment to providing state-of- the-art monitoring technology. By designing camera layouts around IvedaAI’s real-time analytics, Subic Sun can optimize coverage, reduce blind spots, and deliver safer, smoother guest experiences—without a costly equipment overhaul. We expect more ground-up projects to follow this blueprint,” said David Ly, CEO and Founder of Iveda.
Iveda Philippines—Iveda’s joint venture focused on nationwide smart-city deployment—secured the Subic Sun contract and will oversee the on-site rollout. The win represents the team’s first major hospitality project and advances its plan to generate US $3 million in smart-city revenue by FY 2026, building on the broader initiative it announced last year.
The post New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening appeared first on European Gaming Industry News.
FUN88 Thailand, a top online gaming platform, is celebrating its 17th birthday with a special month-long event full of exciting rewards and lucky missions. The promotion, running from June 2 to 30, allows members to win amazing prizes like a 7-day trip to watch a live English Premier League Newcastle United match, a luxury Royal Oak watch, 17 spins for a special Anniversary Badge and many more guaranteed rewards.
With the theme “Play with FUN, be FUN”, FUN88 promises a fun and rewarding experience for all players.
How to take part in FUN88’s 17th birthday to win big:
• BE FUN Lucky Spin: Complete daily or event missions to earn spins. Every spin is a guaranteed win. Grand prizes include a NUFC new season football trip to England, a luxury Royal Oak watch and more.
• Daily Check-In: In the new Rewards Lobby, members who topped up in the past 7 days can check in daily for rewards up to 12,888 THB.
• Top-Up on 8th, 18th, 28th: Get 5 extra spins just by topping up on these special dates.
• Extra Missions: Try missions like Virtual Sports, SOS Insurance Slots, or join “Road to World Cup I” for even more spins.
• Anniversary Badge: Spin the BE FUN Wheel 17 times during the event and get the exclusive 17th Anniversary Badge.
All event details are available on the FUN88 Promotions page.
The post FUN88 Thailand Celebrates 17th Anniversary with 17 Spins, Rewards & Newcastle Match Trip appeared first on European Gaming Industry News.
Groove Technologies, a leading provider of seamless platform and aggregation solutions, made a powerful impact at SiGMA Asia 2025, solidifying its position as a key partner for businesses scaling across Asia’s booming digital economy. Held from June 1 to 4, the event provided the perfect platform for Groove to showcase its cutting-edge technology infrastructure tailored to the region’s unique demands.
Groove engaged with dozens of industry leaders, demonstrating its next-generation platform and back-office, Groove Command, which combines real-time processing, multi-currency agility, and AI-powered tools, critical features for Asia’s fast-moving markets.
The Manila event highlighted Groove’s seamless integrations with over 150 popular games studios, as well as its portfolio of over 15,000 games which is adding over 100 new games every month.
Rachel Tourgeman, Head of Partnerships at Groove Technologies, sharing insights about innovation, saying: “Asia’s online gambling landscape is evolving at lightning speed, and Groove is at the forefront, bridging gaps between local preferences and global scalability.”
Tourgeman added: “The conversations at SiGMA Asia confirmed that businesses here need a partner who understands regulatory and cultural nuances while delivering reliability. Our platform, with its data-driven recommender matching players to games, is built for exactly that.”
The event also served as a launchpad for Groove’s new Instant Tournaments Hub, announced during an exclusive networking session. This expansion underscores the company’s commitment to providing localised support for Asian enterprises navigating complex regulations.
Trusted by high-growth businesses worldwide, Groove turns iGaming complexity into a competitive edge with its blend of entertainment ecosystem expertise and technological innovation.
Yahale Meltzer, Co-Founder and COO of Groove Technologies, reflected on the event’s success: “SiGMA Asia 2025 wasn’t just about visibility, it was about validation. The demand for our solutions in markets like the Philippines, India, and Australia exceeded expectations. With our strengthened regional infrastructure and partnerships, Groove is poised to become the iGaming backbone for Asia’s digital growth story.”
The post Groove Strengthens Asian Market Footprint with Standout Participation at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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