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Playtech Enters Georgian and Armenian Betting Markets Through Partnership with Adjarabet

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Playtech, a globally recognised leader in gambling technology, embarked on a strategic journey into the Georgian and Armenian betting markets, marking a significant milestone in its ongoing pursuit of market expansion. The collaboration with Adjarabet, a formidable operator in the region, exemplifies Playtech’s commitment to delivering superior gaming experiences across diverse territories.

Expanding on an established collaboration, this venture further extends Playtech’s ongoing partnership with Flutter Entertainment, which acquired a controlling stake in Adjarabet in 2019. This alliance spans multiple platforms and regions, encompassing prominent names such as Betfair, Paddy Power, Pokerstars, Skybet, Fanduel, and now, Adjarabet.

Renowned as the premier online gaming operator in Georgia and boasting a robust presence in Armenia, Adjarabet’s diverse portfolio encompasses poker, casino games, sports betting and the renowned Betfair Exchange. The synergy between Playtech and Adjarabet marks a surge in popularity of Live Casino, a dynamic vertical that stands as one of Playtech’s fastest-growing verticals.

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Shimon Akad, COO of Playtech, said, “Our collaboration with Adjarabet signifies our commitment to pioneering operations in emerging markets. We believe this trend will only accelerate – and we look forward to expanding even further globally.”

Avto Oboladze, Head of Online Casino at Adjarabet, said: “The strategic partnership with Playtech cements our standing as a leading gambling operator in the region. The integration of Playtech’s content into Adjarabet presents an exhilarating dimension for our valued customers, setting the stage for the partnership’s evolution.”

Compliance Updates

GOLDENRACE SECURES A NEW CERTIFICATION IN GEORGIA

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GoldenRace, leading B2B provider of award-winning Virtual Sports and betting solutions, is thrilled to announce that it has successfully secured certification for its games in Georgia, further solidifying its presence in the rapidly growing European market.

Georgia is quickly emerging as a key player in the iGaming industry, and achieving this certification is a crucial milestone for GoldenRace. Despite global challenges, the gambling sector in Georgia has experienced impressive growth, surging by 23% – a clear indicator of the market’s potential.

With this new certification, GoldenRace is now fully compliant with Georgian regulations, enabling the company to offer 19 of its top games to the Georgian audience. Fans in Georgia can now enjoy a wide range of virtual sports, including GoldenRace’s leading Virtual Football, MMA, Greyhound Racing, and Historical Horse Racing, as well as popular number games like Keno, Perfect6 and Spin2Win.

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These certified games have been seamlessly integrated into the Georgian online gaming environment, with a robust setup that supports both Scheduled and Instant modes across Desktop and Mobile platforms.

This achievement follows GoldenRace’s recent certifications in Croatia and the Netherlands, as the company continues to strengthen its presence in key European markets, where it already holds a leadership position in countries like Italy, commanding 60% of the Virtual Sports market.

“Securing certification in Georgia is a proud moment for GoldenRace, especially as we introduce top-performing games like Historical Horse Races and our Football Leagues to a market that highly values these Virtual Sports,” said Martin Wachter, CEO and Founder of GoldenRace.

The post GOLDENRACE SECURES A NEW CERTIFICATION IN GEORGIA appeared first on European Gaming Industry News.

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Compliance Updates

CT Interactive Certifies More Games for the Georgian Market

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CT Interactive has certified 51 more games for the Georgian market. This is yet another step in the company’s commitment to providing top-tier gaming content and enhancing the player experience in the Eastern European country.

Dimitar Muhovski, Product Analyst at CT Interactive, said: “The Georgian market has shown tremendous growth. By adding these 51 titles, we reaffirm our dedication to delivering premium gaming content that meets the preferences of our players.”

Following the successful certification of numerous titles last year, CT Interactive continues to strengthen its presence in the Georgian market. The new games include popular titles such as Doctor Winstein Buy Bonus, The Magic Goblet, Banana Merge, Mega Gnome, Hyper Cuber, and Fruits & Sweets. These games, known for their engaging mechanics and high-quality graphics, are set to offer Georgian players a rich and diverse gaming experience.

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This expansion reflects CT Interactive’s broader strategy to enhance the gaming landscape in Georgia.

“Our latest certified titles demonstrate our commitment to innovation and meeting market demands. These additions will further solidify our position among the leading gaming content provider in Georgia,” added Muhovski.

The company’s dedication to compliance and quality ensures that all its games meet regulatory standards, providing a safe and enjoyable gaming environment for players.

“As we grow, our focus remains on delivering high-quality gaming experiences. We are excited to see how these titles will be received by our partners and players,” Muhovski said.

This strategic update not only enhances CT Interactive’s portfolio but also demonstrates the company’s commitment to excellence and innovation in the gaming industry.

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Altenar makes Georgia debut with Ambassadoribet partnership

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Leading sportsbook enters key region thanks to strategic deal with major operator

Altenar, a leading sportsbook and iGaming software provider, has acquired its first customer in Georgia after securing an agreement to provide its industry-leading sportsbook to online operator, Ambassadoribet.

One of the country’s top players in Georgia’s hospitality industry, Ambassadori’s name is synonymous with luxury and entertainment. The Ambassadori Group owns and operates a VIP casino in their hotel in Tbilisi, with two new casinos rising in Batumi and Kachreti.

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The group is not only building an impressive portfolio of land-based casinos but branching out into the iGaming landscape with the launch of its online casino, Ambassadoribet. The brand will now use Altenar’s omnichannel sportsbook solution both online and at its trio of land-based casinos.

The agreement showcases Altenar’s versatility in working with partners on a global scale, with the partnership representing a significant move for the supplier as it makes its first foray into the region.

Alejandro Cazorla, Sales Manager at Altenar, said: “I am excited to announce the launch of our cutting-edge sportsbook in Georgia, in partnership with Ambassadoribet, a renowned resort and casino group. This collaboration represents a considerable expansion of our footprint and underscores our commitment to providing top-tier sports betting experiences to new markets.

“With Ambassadoribet’s esteemed presence and our state-of-the-art platform, we are poised to offer Georgian sports enthusiasts unparalleled access to a wide range of betting opportunities. We look forward to a successful venture and to bringing the thrill of sports betting to Georgia.”

Giorgi Svanidze, CEO at Ambassadoribet, said: “We are delighted to have integrated Altenar’s sportsbook in time for a busy summer of sport, including the Euros. Altenar’s sportsbook solution offers everything we need to grow our brand and we look forward to a long-term partnership.”

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