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Soft2Bet showcased its gamification technology and industry expertise at SiGMA
Soft2Bet, in its groundbreaking partnership with SiGMA, brought SiGMA Balkans & CIS to Cyprus for the first time ever on September 04-07, 2023. The event was held at City of Dreams Mediterranean, Europe’s first integrated resort where a premium hotel meets majestic casino and a grand holiday destination.
Soft2Bet rocked SiGMA Balkans & CIS, winning the Platform Provider of the Year category at BALKANS/CIS Gaming Awards, featuring several prominent speakers in the event’s lineup, and showcased its state-of-the-art gamification technology at its exhibition stand. Moreover, on September 5, SoftBet hosted an exclusive party for its partners at City of Dreams Mediterranean, gathering over 400 people to celebrate the company’s 7th anniversary.
The SiGMA Awards ceremony: A night of recognition
SiGMA Balkans and CIS 2023 opened with the awards ceremony held on September 4th. Aimed to recognize the most prominent players in the iGaming industry, the BALKANS/CIS Gaming Awards night celebrated the industry’s top achievements and perfectly set the tone for the following days of the event. Soft2Bet won in the Platform Provider of the Year category.
Soft2Bet’s Gala Dinner: A celebration of the shared success
On September 5th, Soft2Bet hosted an exclusive Gala Dinner party at the City of Dreams Mediterranean, gathering its partners to celebrate the company’s 7th anniversary and the shared success over these years. Soft2Bet gathered 400+ partners from all over the world to this exclusive event to enjoy amazing performances by celebrity artists and have fun together.
Soft2Bet CEO Uri Poliavich commented: “This Gala Dinner party was fire! Over 400 partners joined us in Cyprus, celebrating our shared path and experiences. Here’s to another successful year ahead – and an even cooler celebration next time. Let’s keep going!”
SiGMA conference: Roundtable panels with Soft2Bet’s key experts
Soft2Bet’s speakers participated in several panels during the event. David Yatom Hay, General Counsel, and Lisa Isaksson, Head of Regulatory and Compliance, discussed responsible gaming laws in the “Responsible Gaming Regulation: A Global Perspective.”
It makes it easier for businesses to adapt to regulatory requirements to build a product that is coherent between jurisdictions. It also eases the burden of development when going into new jurisdictions – as well as the burden on operational teams when it comes to learning new procedures,” Lisa shared at the conference.
Meanwhile, Yoel Zuckerberg, Soft2Bet’s CPO, shed light on the challenges and opportunities of player retention in the “Player Retention In The Age Of Free-To-Play: Challenges And Opportunities” panel. “Free to play may be crucial to our market, but so is gamification. That’s where the growth and retention are. That’s innovation,” stated Yoel.
Meet Soft2Bet at the upcoming events
In the coming months, Soft2Bet will attend several more key iGaming events. At the SBC Summit Barcelona on September 19-21, the company will exhibit at the stand SB36. On November 13-17, Soft2Bet will also participate in SiGMA Malta, offering yet another opportunity for industry peers to gain valuable insights and a fresh look at Soft2Bet’s top-notch gamified solutions.
As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.
The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.
“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.
Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.
Following is the list of partners:
• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)
• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)
• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)
• Bally’s – B2C Online casino operator (MONOPOLY)
With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.
The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.
Apollo
Apollo Funds Complete Acquisitions of International Game Technology’s Gaming & Digital Business and Everi; Combined Enterprise to Operate as IGT
Apollo announced the completion of the previously announced acquisitions of International Game Technology PLC’s (doing business as Brightstar Lottery) Gaming & Digital Business and Everi Holdings Inc. (Everi) by a holding company owned by funds managed by Apollo affiliates (the Apollo Funds). The all-cash transaction, valued at approximately $6.3 billion, brings together complementary businesses to form a privately held global leader in gaming, digital and financial technology solutions.
The two companies will be integrated into a combined enterprise in the coming months. Headquartered in Las Vegas, the combined enterprise will operate under the IGT name, while retaining the Everi brand in select markets and product lines. IGT will be organized into three business units: Gaming, Digital, and FinTech, creating a customer-first enterprise supported by a people-first culture that values talent, collaboration, and innovation.
“This is a defining moment for our industry. By uniting two leading organizations, we are building an enterprise with the scale, talent and technology to lead the future of gaming. With Apollo’s support, we are very well-positioned to deliver exceptional content across land-based and digital experiences, along with integrated financial solutions and casino management that enhance the player journey and drive value for our customers. I’m honored to be part of this exciting chapter and to help shape the future of IGT,” said Nick Khin, Interim CEO of IGT.
As previously announced, Hector Fernandez is expected to assume the role of CEO of IGT in the fourth quarter of 2025, following the expiration of a customary non-compete period. Until then, Mr. Khin will lead the organization and transition into the role of CEO of IGT’s Gaming business unit upon Mr. Fernandez’s arrival.
“Bringing together highly complementary businesses creates a more competitive, agile and well-capitalized platform built for long-term growth. We are confident that IGT is well positioned to deliver differentiated content and capabilities that better serve customers across the globe. We look forward to working closely with Hector, Nick and the rest of the talented IGT team to lead the industry forward,” said Daniel Cohen, Partner at Apollo.
The post Apollo Funds Complete Acquisitions of International Game Technology’s Gaming & Digital Business and Everi; Combined Enterprise to Operate as IGT appeared first on Gaming and Gambling Industry in the Americas.
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