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AppGallery proves its title of “Best alternative app store” by uniting the gaming community at Gamescom 2023
As one of the leading app distribution platforms, AppGallery had an exciting time engaging with game enthusiasts from all over the globe at this year’s Gamescom. Gamescom 2023 attracted 320,000 attendees from over 100 countries, coupled with 180 million tuning in online. It was a spectacular time for everyone as they bonded over their love for games. Together with some of the biggest names in the gaming industry, AppGallery booth showcased different, and beloved fan-favourite games through fun activities and thrilling events.
“Gamescom 2023 was the perfect stage for gaming enthusiasts worldwide to converge together in celebration of their shared passion. With attendees from all around, everyone had an enjoyable time at the different booths. AppGallery was thrilled to feature some of its top games through captivating displays and activities that certainly left an unforgettable impression on all,” said Jamie Gonzalo, VP of Huawei Mobile Services Europe.
Day 1: World of Tanks: Blitz

To kick off Gamescom 2023, AppGallery featured the popular MMO action shooter game, World of Tank: Blitz (WoTB), and its developer, MS-1, the leading mobile studio of Wargaming.
The day started off with a Huawei Lucky Draw that occurred a few more times throughout the day, seeing a big crowd waiting in line to get a chance to win exclusive prizes from Huawei.
Attendees were entertained by on-stage activities hosted by staff from WoTB and guest influencers. They had a chance to attend an exciting tournament that saw some of the best players within the community go up against a few lucky fans as they engaged in exhilarating gameplay. World of Tanks: Blitz also prepared a captivating quiz for all guests to the AppGallery booth, with the possibility to win eye-popping game merch and Huawei devices.
It was a meaningful time down at the game zone as WoTB Developers and invited influencers like WoTB Joe, Xerogaviazzus, Juicy_Tender_Steak and BLITZ Mobilnie spent the day speaking to attendees, answering burning questions about the game and its development. Fans had the unique opportunity to take on their favourite influencers, pitting their skills against these esteemed players they admire in the community.
Day 2: Dragonheir: Silent Gods, Lords Mobile and Viking Rise
The second day saw acclaimed developers Nuverse and IGG take the main stage.
Nuverse introduced an exclusive look into the highly anticipated game, Dragonheir: Silent Gods, set to launch later this year on AppGallery. Attendees got a chance to acquaint themselves with fan-favourite guest influencers Icrimax and Skyasterix. They gained a first look at the different gameplays offered as the influencers engaged in exhilarating 1V1 PVP mode battles and explored the Goblin Dungeon Mode. After that, AppGallery booth guests even had a chance to challenge influencers in a breathtaking battle! For all tournament and quiz winners, Nuverse prepared special game-related merch.

IGG continued the second half of the day featuring 2 of their top titles, Lords Mobile, and Viking Rise. Attendees were treated to an abundance of exclusive Lords Mobile merchandise, gift codes and exclusive Huawei prizes during the game shows conducted by AppGallery. Gaming influencer AppGaming also took to the stage, answering questions from fans and going about taking photos.
Day 3: Summoners War: Sky Arena
On Saturday, Com2uS showcased a beloved fan-favourite, Summoners War: Sky Arena and Summoners War: Chronicles. The entire day was jam-packed with activities starting off with Huawei’s Lucky Draw, witnessing a substantial ready-to-win crowd. The Summoners War quiz also took place, where we saw a lucky few walk away with exclusive Huawei prizes and on-site live drawings from Com2uS HQ Art Team. Stage activities were hosted by a well-known German influencer, Mellissa Lee (Breedingunicorns).

The program continued with the first-ever live-streamed 2vs2 ALLSTARS Tournament which saw attendees enthusiastically rooting for their favourite players to win as they witnessed a showcase of skill and teamwork. Cosplay enthusiasts got a chance to learn how to dress up as their favourite characters from the game through an amazing performance of live cosplay creation by Maxim and Simon.
Day 4: Archosaur Games Event and Land of Empires: Immortal
Archosaur Games put on a show at the AppGallery booth on the final day of Gamescom 2023, featuring popular creations that had every attendee captivated by the diverse range of gaming experiences. The developer presented their latest release, the recently launched Madtale: Idle, alongside one of their more renowned titles, Dragon Raja, through game introductions that offered a glimpse into the different gameplays each title offered. Attendees resonated well with the rich narrative and breathtaking visuals of the games, which gave them a fresh perspective of what Archosaur Games can bring to the table.
Other exciting activities included an interactive makeover session based on another popular title of the developer, Life Makeover. Similar to what players can do within the game, attendees had the opportunity to dress up their bellowed characters during game live-play on a stage. They also had a chance to get special Life Makeover merch by joining AppGallery Discord channel.
Nurverse wrapped up Gamescom 2023 putting a spotlight on their popular creation, Land of Empires: Immortal. The finale included an engaging quiz session that took place on stage, which was complemented by yet another Huawei Lucky Draw.
All days: Fun online on the AppGallery Discord channel!
Huawei Lucky Draw was probably one of the most anticipated moments during those four days. Every day there was a huge crowd waiting in line to chat with a moderator on the stage, and, of course, spin the wheel and win exciting Huawei prizes!
Fortunately, for those who didn’t have enough luck to win during the event, we prepared a special Discord channel dedicated to Gamescom attendees. After joining, they had a chance to spin the wheel again and get devices from Huawei or AppGallery coupons. That was just one of Discord’s advantages, as from then they joined the united community of gamers, with an opportunity to gain new friends and discuss and play their favourite games together.
AppGallery Discord campaign was a huge success, with 1000+ users joining the channel during the four days of Gamescom.
Huge success during the AppGallery Game Fest campaign
The end of August also marked the end of AppGallery’s ongoing Game Fest 2023 campaign. The over-month-long spectacle offered enticing coupons worth up to 100% off up for grasp. Fans who couldn’t make it down to Gamescom 2023 could still take part in the fun of it all by indulging in the discounts on some of their favourite games. Popular titles such as Viking Rising, Land of Empires, Doomsday and more offered further discounts of up to 30% off on in-game purchases.
AppGallery saw a great response with a remarkable tally of over 16,000 redemptions. Furthermore, the campaign extended beyond Huawei users as the platform saw a surge in signups from Android users. Due to the inclusive nature of AppGallery, Android users simply had to follow 3 simple steps to successfully create their accounts. Game Fest 2023, reminds the gaming community of what more AppGallery offers apart from the top gaming titles.
AppGallery at Gamescom – the best experience for gamers!
With 4 days of exciting activities, endless Lucky Draws and fruitful engagement, attendees were left with hearts full of excitement and new core memories unlocked. Apart from showcasing popular games, Gamescom 2023 was the perfect space for the gathering of kindred spirits as they celebrated their common love for the world of gaming.
Living up to the title of being the “Best Alternative App Store”, AppGallery continues to feature a wide variety of games spanning different genres that include role-playing, sports, strategy games and many more. The platform goes beyond to enhance a user’s overall gaming experience through its exclusive deals. However, the deals aren’t merely about affordability but about offering premium in-game content that brings gamers that elevated feeling of fun and competitiveness. The success of the platform thus far is truly a testament to AppGallery’s commitment to bridging the gap between player and creator, further growing the sense of community that is at the core of gaming culture.
EU Taxes
Malta Prepares For EU Budget Battle To Stave Off Gambling Levy
Malta’s Prime Minister has said his nation will veto any attempts by the EU to introduce a bloc-wide online gambling levy, threatening to place the industry at the centre of febrile European politics.
Robert Abela has told Malta’s parliament that he would use his nation’s member state veto to block the passage of the next EU budget, if a proposed gambling levy is included.
The budget, formally known as the Multiannual Financial Framework (MFF), lays out how the EU will spend its €2trn budget from 2028 to 2034.
The prospect of adding a continent-wide tax to the budget remains only a proposal, but the idea has heavyweight backing.
Vice-president of the European Parliament Victor Negrescu is spearheading these efforts, arguing that a fast-growing digital industry that generates billions in revenue should be subject to EU-level taxation.
Negrescu says that the levy could generate between €2-4bn every year.
“This industry fully benefits from the EU’s single market, digital infrastructure and crossborder access, but operates under fragmented rules, unequal taxation and insufficient enforcement,” he said.
The online gambling sector might well quibble with the specifics of these claims.
The idea that it “fully benefits” from the EU single market may have been unassailably true in the point-of-supply era, but the subsequent fragmentation of national rules that Negrescu refers to has significantly complicated that picture.
Nevertheless, backing for the levy from a senior European politician has naturally spooked the industry and its primary champion within the EU, Malta.
The levy would be so damaging to Malta’s economic interests that it is willing to use its most powerful EU instrument by executing a veto in the European Council in order to block the budget from being approved.
That would likely plunge the island nation into the centre of a political firestorm, but recent history suggests that smaller EU nations and their allies can successfully disrupt budget negotiations.
During discussions over the 2020 EU budget, Poland and Hungary successfully secured concessions after they both threatened to veto the MFF over rule-of-law requirements.
Malta will also hope to rely on support from the Friends of Cohesion, an informal alliance of 16 nations concerned with regional development, of which it is a part.
Negrescu’s pledge to pair his levy with a “clear EU directive against illegal and unlicensed platforms” is unlikely to satisfy the online gambling industry, despite growing complaints of a rampant black market from a number of quarters.
Malta strikes again
In simple terms, Malta is seeking to protect an industry which accounts for 10 percent of its gross domestic product.
The nation has shown a clear willingness to ignore the EU’s wishes in order to shield the many gaming firms that host their headquarters within its borders.
Most notably, the creation of Bill 55 has successfully protected local companies from having to repay hundreds of millions of euros in player refund settlements.
Ongoing cases before the Court of Justice of the European Union suggest that Europe’s top judges will soon rule against Bill 55, which is now Article 56A of Malta’s gambling act.
The European Commission also launched infringement proceedings against Malta over the provision
Tax troubles.
There are so far no specifics on how the levy would be calculated or what value it would be set at, but beyond Malta an additional levy would also be extremely challenging for operators in European markets already struggling with high tax burdens.
This includes the Netherlands, where a government report released this week has shown that staggered increases to taxes of 37.8 percent of gross gambling revenue (GGR) have failed to deliver any benefit to the country’s budget.
Even a relatively slight increase to this tax rate could send more operators scurrying out the market and see channelisation dive further than its current rate of 55 percent.
Nations like France, where online betting is taxed at 59.3 percent of GGR, or Portugal, with its 8 percent turnover tax on online sports betting, would also feel an impact.
Negotiations over the contents of the EU budget are set to continue for several months, with the approval process expected to be completed in late 2026 or early 2027.
Leaders in the Council of Europe have agreed to come to a preliminary deal on the MFF by October, according to a coordinated statement issued earlier this month.
Malta’s devout opposition to a possible gambling levy is just one of a range of issues under discussion, including a stark divide between nations such as Germany, which favour spending cuts, and the Friends of Cohesion, who want additional cash for agriculture and regional funding.
The post Malta Prepares For EU Budget Battle To Stave Off Gambling Levy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
anime
G2 drops limited-edition One Piece streetwear capsule on June 25
The esports organisation’s second anime apparel collaboration will be sold exclusively via g2esports.com/shop.
G2 is launching a limited-edition G2 | One Piece capsule collection on June 25, with the drop available exclusively through the organisation’s online store at g2esports.com/shop.
The collection is inspired by One Piece’s Gear 5 Monkey D. Luffy and includes hoodies, zip-ups, t-shirts, caps, sleeves, and tote bags. According to G2, the items use a black-and-white palette and feature a minimalist embroidered logo alongside a custom G2 | One Piece Jolly Roger that combines the G2 samurai emblem with Luffy’s straw hat.
“At G2, we’re continuing to push the culture and fashion of esports beyond competition alone, and this One Piece collection is a natural extension of that,” says Sabrina Ratih, COO of G2 Esports. “We wanted to create a capsule that continues to elevate the esports fashion space – understated, premium, and stylish enough for everyday wear, while still carrying the spirit of adventure, ambition, and individuality that defines One Piece and G2 alike. Every piece is designed to bridge the gap between fandom and everyday style, and continuing our mission to redefine what esports fashion can be.”
G2 described the drop as its second anime collaboration, following a previous apparel collaboration with Solo Leveling. The company positioned the release as part of its broader effort to connect esports, anime, and streetwear.
One Piece debuted in 1999 and remains one of the largest anime franchises globally. G2 cited over 600 million manga copies sold and more than 1,160 episodes for the series.
The post G2 drops limited-edition One Piece streetwear capsule on June 25 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Ygam joins four UKRI-funded gambling harms research partnerships
Projects sit within UKRI’s Research Programme on Gambling and the GHR-UK Evidence Centre, backed by the statutory levy.
Ygam has been named as a partner on four projects funded through the UKRI Research Programme on Gambling, supported by the statutory levy. The charity will work with academic teams including the University of Birmingham, Bournemouth University, the University of Plymouth, Lancaster University, and Liverpool John Moores University.
The four projects sit within the Gambling Harms Research UK (GHR-UK) Evidence Centre, which coordinates 19 one-year Innovation Partnerships under the programme. UKRI has been appointed by the UK Government to oversee research commissioned through the new statutory Gambling Levy. Under the levy, 20% of annual funding will be allocated to research, equating to £22.1 million in 2025/26.
Emily Tofield, Chief Executive of Ygam, said: “We are pleased to be working in partnership with leading university partners, contributing our expertise in a key strategic area of our work. A defining strength of our approach is that it is grounded in robust insight and research, underpinning everything we do. This enables us to understand how and why harms emerge and translate that into practical, preventative education that is credible and scalable. We look forward to achieving these outcomes together and informing effective measures to prevent harms among children and young people.”
Ygam said its advisory panels — including young people, individuals with lived experience, community and faith leaders, gaming and esports representatives, and student ambassadors — will help shape the research to reflect “real-world experience and diverse community perspectives.”
The four partnerships are: INTEGRATE (University of Birmingham, Ygam, Al-Hurraya and Community Connexions), focused on intersectional gambling harm and interventions for children, young people and emerging adults; “From Evidence to Action: Safeguarding Neurodivergent Young People in Gamified Digital Environments” (Bournemouth University, Ygam, Work’n’Diversity CIC), focused on gambling-like risks in gamified digital environments; GRASP (University of Plymouth-led partnership including NatCen, NHS and third-sector organisations, and Ygam), mapping support pathways and gaps in prevention and recovery; and GRACE-Net (Lancaster University and Liverpool John Moores University with local authorities, NHS partners, third-sector organisations and Ygam), testing collaborative approaches in the North West of England and sharing learning more widely.
The post Ygam joins four UKRI-funded gambling harms research partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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