partnerships
7777 gaming goes live in Montenegro with SBbet
7777 gaming goes live in Montenegro with SBbet – among the top 3 leading companies in the country, being the first gambling company on the market operating since 1997. The company has also betting shops all across Montenegro, and under the brand SBbet it offers online betting with all kinds of Sports games, Casino, Casino live, and Virtuals.
More than 100 of 7777 gaming impeccable casino games are fully certified by the Bulgarian Institute of Metrology (BIM) and thus can be offered on the Montenegrin market.
Asya Raykova, Account Manager at 7777 gaming commented on the new partnership: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience.
We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”
Marko Bošković, Head Of Online Gaming at SBbet said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.
We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”
SBbet was one of the lucky winners of the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming’s stand at ICE London this year. The bonus was a great incentive that initiated the partnership between both companies, which will be activated with a promotion on the SBbet website.
SBbet’s players can enjoy the 7777 gaming’s portfolio of amazing games, amongst the top-performing titles such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest. The company is ready to present these games and new titles at the upcoming SBC Summit in Barcelona next month, at booth #CG214.
Bragg Gaming Group
Bragg Rolls Out Premium Content Suite with Napoleon Romania
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Bragg Gaming Group has expanded its reach in Eastern Europe with the launch of its premium content suite with Napoleon Romania.
The company took to social media to declare that the move, as well as strengthening its presence in Romania, “expands our already fantastic partnership with the Superbet Group brand.”
“Napoleon Romania players now have access to a rich portfolio of Bragg’s exclusive online casino content and aggregated online casino content, featuring hit titles like Golden Gal’s Cash Towers, Almighty Pegasus and Big Roar. We’re also celebrating the launch of fan-favourite Royal Seven Deluxe,” the company commented.
The company particularly singled out Linda Zaumane, head of account management and Neill Whyte, Bragg’s chief commercial officer for thanks.
“Their hard work and leadership were instrumental in securing and executing this important launch!”
The post Bragg Rolls Out Premium Content Suite with Napoleon Romania appeared first on European Gaming Industry News.
Andy Huang
UK Regulated Entry Strategy Sees TaDa Gaming Launch with a Bang
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TaDa Gaming, has seen a positive 2025 for successful licence applications to facilitate its entry to regulated markets.
Bringing a new dimension to play in the UK through its expert localisation, diverse portfolio, market leading fish-shooting games and gamification tools, TaDa’s strategy is to mirror its success across Latin America, North America and Europe through partnering with leading local operators and global brands.
Confirmation from the prestigious UKGC earlier in the year enabled TaDa to begin its B2B development building. To ensure full compliance with the rigorous demands of the UK Gambling Commission, the company’s effective glocalisation strategy was applied to its portfolio of slots, casino and fish-shooting games.
Additional deep research was commissioned to ensure TaDa was in tune with local player preferences. This groundwork led to TaDa’s multiple and simultaneous UK integrations with SkillOnNet, ProgressPlay, Videoslots, Mr Vegas and Midnite Casinos. Distribution is through Light & Wonder Inc.
Each casino operator is renowned in their own right, serving different demographics, providing exceptional customer service and making them prime destinations for players who demand safe, regulated and quality gaming experiences.
Launching with the spectacular 3D multiplayer game, Dinosaur Tycoon II, UK players will also have access to the 200+ portfolio including the high performing Triluck ‘3 pots’ series and Hit the Cash release Fortune Coins.
The impressive engagement and retention figures already enjoyed by these slots has helped the innovative Taiwanese company position itself as a challenger brand in the UK with more games currently undergoing certification and two new slots to be released monthly for the UK.
Furthermore, TaDa’s position as the No.1 provider for fish-shooting games gives it unique leverage as a niche provider. This will create significant differentiation for TaDa’s UK facing partners.
Andy Huang, CEO of TaDa Gaming, said: “Entering the established UK market is not something TaDa has undertaken lightly. Our focus is on compliance to reinforce how seriously we take professionalism and social responsibility: so working with innovative casino operators whose values align with TaDa’s gives us the right platforms to launch our brand with a bang.
“We are confident that our niche fish-shooting games will deliver differentiation for these operators, while positioning ourselves as an exciting and alternative provider for the UK.”
TaDa’s range of international gaming licences, including Greece, Malta, Ontario, Romania and Sweden in addition to its certifications for Brazil and Portugal, has given TaDa wide experience across multiple jurisdictions.
This exposure to delivering safe gaming and rigorous compliance for a future-proof approach confirms TaDa as a forward-focused business that prioritises good governance for long-term strategic and sustainable growth.
The post UK Regulated Entry Strategy Sees TaDa Gaming Launch with a Bang appeared first on European Gaming Industry News.
Amit Klatchko
Praxis Tech Partners with Stake to Enhance Global Payment Performance
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Praxis Tech, the leading payment orchestration platform for the iGaming industry, announced its partnership with Stake, the global leader in online entertainment and iGaming. The partnership brings together Stake’s international presence and Praxis’s orchestration technology to deliver faster, more reliable payment experiences for players around the world. The collaboration supports Stake’s operations across multiple continents, ensuring fast, compliant and localised transactions for its growing global player base.
As Stake accelerates its market-by-market expansion into key regions, its growth strategy depends on a flexible payment infrastructure that adapts to local preferences and regulatory requirements. By leveraging rapid PSP integrations and iGaming-focused orchestration capabilities, Praxis empowers Stake to scale strategically and enhance approval performance across global markets. Supported by a strong network of PSP partnerships, Praxis ensures every integration and interaction reflects the highest standards of professionalism and excellence, enabling Stake to expand confidently and efficiently.
“Stake is an industry powerhouse, operating at a pace that few can match. At Praxis, we’re proud to support world-leading iGaming brands like Stake in achieving payment excellence on a global scale. This partnership reflects our shared commitment to innovation, agility, and delivering frictionless, localized payment experiences that elevate the player journey,” said Amit Klatchko, Co-founder and Director of Praxis Tech.
“Our focus at Stake is on scaling globally while maintaining reliability and trust for our players. Through our partnership with Praxis, we’re reinforcing our payment operations to deliver fast, flexible, and secure transactions across all regions,” said Brais Pena, Chief Strategy Officer of Easygo.
This partnership reinforces Praxis’s leadership in iGaming payment orchestration, with its technology consistently enabling top-tier brands to achieve measurable gains in approval rates and operational efficiency.
The post Praxis Tech Partners with Stake to Enhance Global Payment Performance appeared first on European Gaming Industry News.
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